Xavier Defretin Email & Phone Number

Paris, Fr

Région De Paris, France

Always having a Customer centric approach, I support leaders who want to mobilize the collective intelligence of their teams as a major lever of their transformation:• Create awareness triggers through Ethno-Marketing immersion: Inhabitant Visits, shopping experience with Customers, Learning Expedition, Collaborative Benchmark• Motivate with a shared vision approach, the prototyping of a new concept: Design thinking, Hackathon• Involve the team in action: Co-construction of a collaborative business project, Self-supporting project groups, Engagement of Client communities

Bruxelles Et Périphérie

Région De Lille, France

• Leader of the hypermarket re-invention strategic program in LIFESTORE: Global design in co-construction with teams from pilot countries: opening of La Cloche d'or in Luxembourg in May 2019• Global competitive intelligence on innovative concepts• Implementation of the unique Auchan brand and organization in the Inhabitant living area: support for countries on the global omnichannel strategy of assortment and pricing by type of store.• Auchan Retail Brand and Product Strategies: brand platforms, brandbook, visual identityo Member of the Auchan Retail International Group executive committeeo Advisor of the Supervisory Board of Auchan Retail Russia

Lille Area, France

• In charge of the web business development strategy: acquisitions, integration, development and animation of synergies: Delamaison.fr, Decoclico.fr, Lightonline.fr, Tikamoon -• Decosmart business model rotation: private sales to Lightonline: premium lighting catalog• Operational ownership as CEO of Delamaison.fr in the first half of 2017 and manage the transfer of the companyo Chairman of the Shanghai product sourcing office for decoration activityo Advisor of the Supervisory Board of Zodio Italy

Région De Lille, France

Initiate strategic partnerships between the group's BUs and start-ups in collaboration with innovative ecosystems• Equity investment in start-ups, incubators and investment funds: Frizbiz, Antvoice, Numa, Fira, Cap Horn Invest• Organization of learning expeditions about open innovation. 17 collaborations with start-ups in Brazilo Chairman of the Supervisory Board: Antvoice: start-up recommendation algorithmo Advisor of the investment comitee of investment funds: Cap Horn Invest, Fira-Finovamo Advisor of the Supervisory Board of the Numa start-up incubator

Région De Lille, France

• Formalization of Leroy Merlin's digital transformation strategy and support for its implementation in countries• Identification of ADEO diversification targets: acquisition of pure playerso Chairman of Decosmart.fr/Lightonline.fro Advisor of the Supervisory Board of Delamaison.fr

Région De Lille, France

In charge of supporting LEROY MERLIN France, Italy, Greece, Romania and China• Development of a strong brand mission with real adaptation to the local• Support for CEO on strategy• Strengthening the expertise of CMO and their teams from short-term action to strategic vision. Identify and prepare future CMO• Animation of business synergies: store concept, internet, studies, customer relations, commercial action, sales, services, information systemso Advisor of the Supervisory Boards of Leroy Merlin Italy and Leroy Merlin China

Région De Lille, France

In charge of marketing strategy, prospective and market research, brand strategy, store concept, services, customer relations, commercial animation plan; with a team of 123 people and a budget of € 100m• Animation of the Shared Vision approach in the company• Evolution of the store concept with a global design approach: macro-merchandising and micro merchandising transversalities, customer journey, visual identity, margin/m2• Development of the leroymerlin.fr website in omnichannel vision• Management of the company focused on customer satisfaction• Overhaul of the customer loyalty program (800,000 member customers, 55% of turnover, 5% additional turnover)• Redesign of IT client applications • Development of the home installation serviceMember of the executive committee of LEROY MERLIN France

Région De Bordeaux, France

• 12 stores - 1,200 people - Turnover: € 500 million - Result up 20% / year• Development of customer relations and satisfaction• Implementation and development of the new Vision store concept: 4 openings and 3 store extensions• Promotion of 1 CEO, 1 CFO, 4 Store Managers and 2 Product ManagersMember of the executive committee of LEROY MERLIN FranceMember of the Supervisory Board of the Adeo group IT department

Paris-Lille

• Development of the new Leroy Merlin store concept by coordinating the marketing and product teams

Massy

• 2nd company turnover - 255 employees – Profit up 25% / year• Referent in the company on the animation of the commercial action plan by the motivation of the teams, the organization and the performances generated• Training and promotion of 2 store managers and 2 product managers

West Paris

Economic management of 8 stores - Turnover: 1800 MF - Result: 200 MF

Osny

Economic management management of checkout and logistics teams

Mantes

Establishment of the store when it opens: sanitary and plumbing departmentSelection of the offer, commercial policy.Hiring, training and animation of the sale of a team of 6 people

Organizational Coaching, Executive Coaching

Coach & Team Pilot Seminar, Coaching

Certificate Innovation & Entrepreneurship Program

Master Of Management Sciences, Specializations: Marketing And Finance