Xavier Harrison Email & Phone Number

New York, United States

• Promoted to serve on the executive leadership team and contribute to the development of the agency.
• Leading the development and execution SEM and social media strategies focusing on innovation and operational excellence.
• Establishing trust among clients by serving as the escalation point, resolving issues related to achieving business objectives.
• Showcasing the agencies capabilities by developing media strategies, identifying opportunities for brand expansion, conducting competitive analyses, and forecasting potential results for perspective clients.

New York City Metropolitan Area

• Supplied planning and hands-on executional support by creating omnichannel marketing strategies and campaigns which saw a 10% increase in monthly site traffic while contributing to a rise of revenue growth.
• Enhanced marketing operations by developing new comprehensive procedures and resource materials based on industry standards which resulted in improved efficiency, time management, and accurate work output across media.
• Functioned as a mentor and coach for the junior staff by helping them understand the fundamental principles of Google Ads, Bing Ads, and Meta Ads (Facebook) while applying quality assurance tactics ensuring the.
• Improved agency relationships by negotiating with external agency partners and vendors such as Google, Bing, Amazon, Meta (Facebook), X (Twitter) and others to maximize added value opportunities for both clients and.

Remote

• Highlighting digital marketing expertise by leading students through the principles of digital marketing, including identifying the target audience, creating buyer personas, defining brand identity, understanding.
• Revamped digital marketing curriculums to help students foster a deeper understanding of the intricacies of digital strategy, while motivating them through a series of diverse projects, activities, and exercises.

New York, United States

• Spearheaded the Search practice and focused on client success by defining processes, workflows and infrastructure for the department resulting in the generation of over $500K in revenue for the department.
• Led effective client presentations, delivering actionable insights and strategic recommendations to senior leadership and cross-functional stakeholders by showcasing how digital media efforts contributed to positive.
• Provided clear strategic direction by crafting roadmaps based on media trends and emerging technologies resulting in cross-functional alignment on tactical plans and increased communication between teams across the.
• Effectively managed annual marketing budgets exceeding $25M across all client portfolios.
• Identified new opportunities for growth and forged strategic partnerships with new vendors to improve client performance resulting in a 35% increase in sales year over year (YoY).

New York, United States

• Promoted to second in command of the department highlighting its capabilities during new pitches and adding to the agencies development resulting in generating over $2M in revenue through organic growth and incremental.
• Guided the development and execution of all SEM, SEO and Web Analytics global marketing initiatives across the agency leading to exceptional delivery during all phases of the market strategy, implementation, and.
• Successfully built, developed, and led a high performing staff of 22 team members by creating training materials, and providing mentorship opportunities to further develop their client management skills leading to.
• Collaborated with cross functional teams to facilitate the onboarding process for new clients, contributing to the creation of Scopes of Work (SOW’s), accurately tagging the website, and the establishing points of.
• Assisted the leadership team by utilizing the budget management (P&L) and Scope of Work (SOW) documents to assess department profitability and pinpoint opportunities for expanding the team and investing into new tools.

New York, United States

• Led strategy and execution for SEM, SEO, Web Analytics and Paid Social campaigns across a portfolio of pharmaceutical and healthcare clients resulting in flawless execution across all key initiatives.
• Enhanced global digital marketing strategies by introducing new partners and media tools to reach HCP and DTC audiences across reputable sites and platforms resulting in efforts contributing to generating over $700M in.
• Established a portfolio strategy to help enhance brand recognition and differentiation across products that treated ailments of similar conditions resulting in maintaining strong relationships and strengthening trust.
• Steered strategy for product launches by crafting briefs to align with the brands global vision, defined key performance indicators based on campaign objectives, and establishing benchmarks based on market research and.
• Crafted channel performance marketing recaps and supplementary materials for award submissions leading to finalist position highlighting the excellent work of Greater Than One.

• Guided students through the fundamentals of digital marketing and the functionality of various marketing channels including Paid Search, SEO, Display, Social Media Marketing and Mobile advertising.
• Provided mentorship to students after they completed the course, focusing on interview preparation and soft skills as they aimed to enter the digital marketing industry.
• Supported the Curriculum Developer by administering surveys for students assessing the effectiveness of the program.

• Planned, hosted, and executed weekly Meetup events by arranging guest speakers specializing in product management to deliver lectures to aspiring professionals interested in the field.
• Functioned as liaison between the Product School administrative staff, instructors & students to resolve any issues regarding the course, martials, class scheduling & instructors.
• Supported the Campus Director by screening prospective students and identifying organizations for potential partnerships.

• Directed the execution and optimizations of integrated campaigns and strategies to drive brand awareness, while generating demand and sales with a specific focus on B2B, B2C, and DTC initiatives, spanning both domestic.
• Developed an intent based messaging strategy by leveraging demographic characteristics, market research, and consumer behavior insights to identify shopping trends, resulting in a rise in revenue of 21% across paid.
• Established and maintained efficient workflows by setting priorities, expectations, and timelines to guide the team’s day-to-day execution of client deliverables resulting in developing the client’s trust.

• Created, implemented, and optimized both SEM and Paid Social campaigns for Coca-Cola and ExxonMobil.
• Transitioned Coca-Cola’s SEM program single handedly from the previous agency resulting in a successful launch.

New York, NY

• Maintained and optimized paid media campaigns advertised across various digital marketing channels for A&E Networks.
• Successfully extracted and crafted data-driven insights and recommendations to further optimize marketing campaigns and improve performance resulting in frequent opportunities present the results to clients in monthly.

New York City Area

• Participated in the development of paid search campaigns and strategies to increase leads and conversions.
• Managed monthly billing, forecasting, and conducted audits to ensure all client accounts were in a good financial standing

• Cold called small to medium sized businesses attempting to pitch the agencies services to perspective clients.

• Developed customer relationship management abilities by assisting renters in locating new vehicles for either business or personal purposes.