Xavier Harrison

Xavier Harrison Email and Phone Number

Digital Marketing Expert | Digital Marketing Instructor | Brand Marketing Expert | Team Builder | Creating value through domestically and internationally targeted integrated digital marketing efforts @ Reach Media Studio
Xavier Harrison's Location
New York City Metropolitan Area, United States
About Xavier Harrison

As a digital marketing professional and a Digital Marketing Instructor, I've combined my passion for creating and executing omnichannel marketing strategies with my expertise in teaching and mentoring aspiring professionals in the field. With nearly 15 years of experience in diverse industries, I have a proven track record of generating revenue growth, driving business impact, and enhancing brand awareness for clients and agencies.Throughout my career I have spearheaded global SEM, SEO, Paid Social and Programmatic initiatives, crafted roadmaps based on media trends and emerging technologies, and led successful client presentations by translating findings into actionable insights. In addition, I have also coached high performing teams of over 22 direct reports, resulting in promotions and business outcomes. Many of my core competencies include brand management, leadership and development, reporting and analytics, partnership building, storytelling, project management, and budget management. I've always eager to learn new skills and platforms, and to share my knowledge and best practices with others.Core Skills Include: Strategic Partnerships | Programmatic | SEM | SEO | Paid Social | Affiliate Marketing | Project Management | B2B | B2C | DTC | Team Development | Brand Strategy & Execution | Global Strategy | Multicultural Marketing | Data & Analytics | Audience Development | Leadership | Negotiation

Xavier Harrison's Current Company Details
Reach Media Studio

Reach Media Studio

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Digital Marketing Expert | Digital Marketing Instructor | Brand Marketing Expert | Team Builder | Creating value through domestically and internationally targeted integrated digital marketing efforts
Xavier Harrison Work Experience Details
  • Reach Media Studio
    Vp, Search And Social (Contract)
    Reach Media Studio Oct 2023 - Present
    New York, United States
    • Promoted to serve on the executive leadership team and contribute to the development of the agency.• Leading the development and execution SEM and social media strategies focusing on innovation and operational excellence.• Establishing trust among clients by serving as the escalation point, resolving issues related to achieving business objectives.• Showcasing the agencies capabilities by developing media strategies, identifying opportunities for brand expansion, conducting competitive analyses, and forecasting potential results for perspective clients.
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  • Reach Media Studio
    Paid Media Director (Contract)
    Reach Media Studio Feb 2023 - Oct 2023
    New York City Metropolitan Area
    • Supplied planning and hands-on executional support by creating omnichannel marketing strategies and campaigns which saw a 10% increase in monthly site traffic while contributing to a rise of revenue growth.• Enhanced marketing operations by developing new comprehensive procedures and resource materials based on industry standards which resulted in improved efficiency, time management, and accurate work output across media teams.• Functioned as a mentor and coach for the junior staff by helping them understand the fundamental principles of Google Ads, Bing Ads, and Meta Ads (Facebook) while applying quality assurance tactics ensuring the accuracy of completed task. • Improved agency relationships by negotiating with external agency partners and vendors such as Google, Bing, Amazon, Meta (Facebook), X (Twitter) and others to maximize added value opportunities for both clients and the agency.
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  • Bootcamps
    Digital Marketing Instructor
    Bootcamps Apr 2019 - Present
    Remote
    • Highlighting digital marketing expertise by leading students through the principles of digital marketing, including identifying the target audience, creating buyer personas, defining brand identity, understanding content marketing, email marketing, search engine marketing, social media platforms, podcast marketing and traditional marketing methodologies.• Revamped digital marketing curriculums to help students foster a deeper understanding of the intricacies of digital strategy, while motivating them through a series of diverse projects, activities, and exercises.
  • Hill Holliday
    Vp, Media Director
    Hill Holliday Aug 2021 - Jan 2023
    New York, United States
    • Spearheaded the Search practice and focused on client success by defining processes, workflows and infrastructure for the department resulting in the generation of over $500K in revenue for the department. • Led effective client presentations, delivering actionable insights and strategic recommendations to senior leadership and cross-functional stakeholders by showcasing how digital media efforts contributed to positive business outcomes.• Provided clear strategic direction by crafting roadmaps based on media trends and emerging technologies resulting in cross-functional alignment on tactical plans and increased communication between teams across the agency.• Effectively managed annual marketing budgets exceeding $25M across all client portfolios.• Identified new opportunities for growth and forged strategic partnerships with new vendors to improve client performance resulting in a 35% increase in sales year over year (YoY).
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  • Greater Than One
    Search Director
    Greater Than One Dec 2020 - Aug 2021
    New York, United States
    • Promoted to second in command of the department highlighting its capabilities during new pitches and adding to the agencies development resulting in generating over $2M in revenue through organic growth and incremental opportunities. • Guided the development and execution of all SEM, SEO and Web Analytics global marketing initiatives across the agency leading to exceptional delivery during all phases of the market strategy, implementation, and reporting process.• Successfully built, developed, and led a high performing staff of 22 team members by creating training materials, and providing mentorship opportunities to further develop their client management skills leading to promotions for 8 members.• Collaborated with cross functional teams to facilitate the onboarding process for new clients, contributing to the creation of Scopes of Work (SOW’s), accurately tagging the website, and the establishing points of contact for deliverables and issues.• Assisted the leadership team by utilizing the budget management (P&L) and Scope of Work (SOW) documents to assess department profitability and pinpoint opportunities for expanding the team and investing into new tools.
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  • Greater Than One
    Associate Search Director (Paid Search, Seo & Web Analytics)
    Greater Than One Aug 2018 - Dec 2020
    New York, United States
    • Led strategy and execution for SEM, SEO, Web Analytics and Paid Social campaigns across a portfolio of pharmaceutical and healthcare clients resulting in flawless execution across all key initiatives.• Enhanced global digital marketing strategies by introducing new partners and media tools to reach HCP and DTC audiences across reputable sites and platforms resulting in efforts contributing to generating over $700M in annual global revenue. • Established a portfolio strategy to help enhance brand recognition and differentiation across products that treated ailments of similar conditions resulting in maintaining strong relationships and strengthening trust among key stakeholders. • Steered strategy for product launches by crafting briefs to align with the brands global vision, defined key performance indicators based on campaign objectives, and establishing benchmarks based on market research and consumer insights.• Crafted channel performance marketing recaps and supplementary materials for award submissions leading to finalist position highlighting the excellent work of Greater Than One.
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  • Product School
    Digital Marketing Instructor
    Product School Apr 2019 - Apr 2020
    • Guided students through the fundamentals of digital marketing and the functionality of various marketing channels including Paid Search, SEO, Display, Social Media Marketing and Mobile advertising.• Provided mentorship to students after they completed the course, focusing on interview preparation and soft skills as they aimed to enter the digital marketing industry.• Supported the Curriculum Developer by administering surveys for students assessing the effectiveness of the program.
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  • Product School
    Event Coordinator/Program Manager
    Product School Oct 2015 - Apr 2019
    • Planned, hosted, and executed weekly Meetup events by arranging guest speakers specializing in product management to deliver lectures to aspiring professionals interested in the field.• Functioned as liaison between the Product School administrative staff, instructors & students to resolve any issues regarding the course, martials, class scheduling & instructors.• Supported the Campus Director by screening prospective students and identifying organizations for potential partnerships.
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  • Iprospect
    Paid Search Supervisor
    Iprospect Oct 2016 - Feb 2018
    • Directed the execution and optimizations of integrated campaigns and strategies to drive brand awareness, while generating demand and sales with a specific focus on B2B, B2C, and DTC initiatives, spanning both domestic and international markets. • Developed an intent based messaging strategy by leveraging demographic characteristics, market research, and consumer behavior insights to identify shopping trends, resulting in a rise in revenue of 21% across paid media channels.• Established and maintained efficient workflows by setting priorities, expectations, and timelines to guide the team’s day-to-day execution of client deliverables resulting in developing the client’s trust.
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  • Um Worldwide
    Senior Associate, Integrated Planning, Search & Social
    Um Worldwide Nov 2014 - Oct 2016
    • Created, implemented, and optimized both SEM and Paid Social campaigns for Coca-Cola and ExxonMobil.• Transitioned Coca-Cola’s SEM program single handedly from the previous agency resulting in a successful launch.
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  • Morpheus Media
    Associate Paid Search Strategist
    Morpheus Media Jul 2011 - May 2012
    New York, Ny
    • Maintained and optimized paid media campaigns advertised across various digital marketing channels for A&E Networks.• Successfully extracted and crafted data-driven insights and recommendations to further optimize marketing campaigns and improve performance resulting in frequent opportunities present the results to clients in monthly meetings.
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  • Neo@Ogilvy
    Assistant Search Planner
    Neo@Ogilvy Aug 2010 - Jul 2011
    New York City Area
    • Participated in the development of paid search campaigns and strategies to increase leads and conversions.• Managed monthly billing, forecasting, and conducted audits to ensure all client accounts were in a good financial standing
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  • Direct Agents
    Online Marketing Consultant Intern
    Direct Agents Apr 2010 - Aug 2010
    • Cold called small to medium sized businesses attempting to pitch the agencies services to perspective clients.
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  • Enterprise Rent-A-Car
    Management Trainee Intern
    Enterprise Rent-A-Car May 2007 - Aug 2008
    • Developed customer relationship management abilities by assisting renters in locating new vehicles for either business or personal purposes.
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Xavier Harrison Education Details

Frequently Asked Questions about Xavier Harrison

What company does Xavier Harrison work for?

Xavier Harrison works for Reach Media Studio

What is Xavier Harrison's role at the current company?

Xavier Harrison's current role is Digital Marketing Expert | Digital Marketing Instructor | Brand Marketing Expert | Team Builder | Creating value through domestically and internationally targeted integrated digital marketing efforts.

What schools did Xavier Harrison attend?

Xavier Harrison attended Wilberforce University.

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