The central focus of this role is to effectively lead the team in the development and implementation of PR Strategies and Client Management, ensuring that key client and agency targets are reached, and key relationships fostered with press, influencers, celebrities and brands.Main responsibilities include:- Team Leadership of 25+ employees- Strategic Oversight of 40+ Fashion, Jewellery & Beauty PR accounts, including but not limited to: → Fashion: Loewe, Jacquemus, Alexander Mc Queen, Repossi, Ralph Lauren, Max Mara, Maison Margiela, Jil Sander, MCM and Lacoste; → Beauty: Guerlain, Aésop, Rabanne, Jean-Paul Gaultier, Byredo, Penhaligon's, Carolina Herrera, L'Artisan Parfumeur, Cartier Fragrances and Saie.- Brand Guardianship to all PR & Events work carried out with the agency- Client and Employee retention

Key part-time assignments:BATH & BODY WORKS (https://www.bbwinc.com/) - Strategic Trends, Patterning & Creative ConsultantIn charge of strategic and tailored patterning, trends and competitive analysis profiling as well as business opportunities identification for Switzerland and the UAE.KAEĀ SKINCARE (https://www.kaeaskincare.com/) - Communication & PR PartnerIn charge of the launch strategy and its active application through press and influencer outreach in Switzerland. Additional responsibilities include Retail outreach and PR supervision of KAEĀ’s first worldwide spa at the Villars Palace Hotel.NAZAN SCHNAPP (https://www.nazanschnapp.com/) - Chief Communications OfficerIn charge of repositioning the Swiss expert cosmetics brand from Natural & Organic to Luxury & Elite. Owner of the brand platform, creative and visual direction and global point of contact for all external PR targets and interest groups.

In charge of building and nourishing the overall communication and high-luxury positioning of the brand. Strategy, development, and implementation of worldwide corporate, brand and product innovation programs and tools.• Leader of the Art Communication Platform, and La Prairie’s global collaboration with the world’s premier art fairs – from Art Basel (Hong Kong / Basel / Miami Beach), Frieze (London / New York) to West Bund Art & Design (Shanghai).• Owner of the brand’s global Saliency Strategy (Awareness + Buzz), brought to life through 5 strategic pillars: Eventing, Select Media, Influence, Retail & Home.• Heading the influencer marketing and global social media vision at large. Creation of a new influencer segmentation: “La Prairie Voices”.• Owner of the initial CSR vision for La Prairie Group and its pillars of engagement (Swissness, Science, Arts & Culture). Direct responsibility in finding the right initiatives to further the company’s vision for “Luxury With A Higher Meaning.”• Supervision of a team of 5 direct reports and dotted-line management of all global PR Managers/Directors – over 50 worldwide experts.

Refinement of the brand platform and roll-out of the company’s first Global Communication Strategy. Starification of the brand’s founder Kilian Hennessy and integration of influencer activities into the PR Mix (Earned & Paid).• Setting up of global brand guidelines in relation to PR Events, influencer identification (Elitist / Niche / Disruptive), video production and interview requests.• Deployment of the Brand Experience through visible milestones, such as Kilian’s 10th Anniversary Tour (Paris, USA, United Kingdom, Dubai, Kuwait, Saudi Arabia, Korea, Russia, Ukraine) and the launch of its new sub-line, MY KIND OF LOVE.• Development of Gifting & Storytelling Strategies by capitalizing on brand heritage (picture archives, Q&A’s). Global Press Texts, tools, and collaterals supervision.• Direct Press & Influencer Relations for the brand in France – daily supervision of 2 direct reports and dotted-line management of a global team of over 12 PR experts.

ATELIER SWAROVSKI: responsible for the global PR development of the exclusive line and management of its top designer relations.• DIGITAL & PRESS: leading the production and publishing of editorial content across all digital media platforms in France. Heading senior press relations on the French market and beyond through a Black Book of more than 3’000 contacts.• PUBLIC & CSR RELATIONS: in charge of celebrity relations for Swarovski on all major brand-sponsored event platforms, with a focus on the Cannes Film Festival. 360° event management for all local CSR initiatives (COP21, UN WOMEN).• Daily supervision of a team of 3 employees and management of 2 PR agencies.

• CELEBRITIES: build up action plans (for key targets: celebrities, stylists, agents, publicists) to reinforce relationships, build on loyalty, attract newcomers, and increase red carpet and daily-life product placements.• ENTERTAINMENT PROJECTS: develop relationships, tools, and platforms to maximize product placements opportunities in movies and music.• EVENT MANAGEMENT 360°: Baselworld (Switzerland), Cannes Film Festival (France), The Academy Awards (USA), Toronto International Film Festival (Canada) and Busan International Film Festival (Korea).• CHARITY ACTIVITIES: development and harmonization of existing charitable platforms and activities – Pink Hope and Waterschool.

• Head of the brand’s European PR Department: daily contact with the local press (countries managed: France, Spain, Italy, Portugal, Greece, Poland, Czech Republic, Netherlands, Romania, and Denmark).• Global Event Management: more than 30 Press Days a year, 6 new market openings and several global events hosted in France including the brand’s 25th Anniversary in 2009. In charge of all the “backstage” mobilizations of the brand.• Daily supervision of a team of 3 employees and management of 2 PR agencies.

In charge of the event planning for all press conferences and product launches, while overseeing the translation and proofreading of all press releases. Daily coordination and PR support to all regions of influence.

Organization of the A/W 2004-05 and S/S 2005 collections. In charge of the women’s wear showroom and the dispatching of all clothes to the French and international press.

Preparation of all press and PR events (press days, charity cocktails, « Vendanges » on Avenue Montaigne) and in charge of the showroom & internal press review. Complete updating of the journalist database.

General assistance to the LU (Danone) Account Manager: research, analysis of the local competition, benchmarks and creation of concepts leading to the successful implantation of the fine biscuit brand on the Swiss market.