Responsabilities- Lead and mentor a team of Salesforce consultants, providing guidance on best practices and professional growth.- Drive business growth by crafting tailored business proposals, responding to RFPs, and securing new projects focused on Salesforce Marketing Cloud & Data Cloud implementations.- Oversee end-to-end project management, from analyzing complex business requirements to delivering tailored technical solutions leveraging the full Salesforce ecosystem.- Implement and optimize key Salesforce features, including Marketing Cloud, Data Cloud, and Einstein, to meet client objectives and enhance business operations.- Manage post-implementation change management, ensuring smooth transitions through comprehensive training and ongoing support for stakeholders.Salesforce Expertise:- Salesforce Marketing Cloud (Email Studio, Journey Builder, Advertising Studio, etc.)- Salesforce Data Cloud- Salesforce Einstein- Salesforce CRM and related Clouds (Sales Cloud, Service Cloud)- AMPscript, SQL, HTML, CSS (for Marketing Cloud scripting and automation)- API Integrations (SOAP/REST)- Data Management and Analytics:- Data Modeling and Segmentation

Serve as a Business Transformation Expert specializing in Marketing:- Lead pre-analysis and project preparation for significant business transformation initiatives tailored to a prominent French media conglomerate. Objectives include enhancing customer service, implementing marketing automation, and CDP solutions- Drive business analysis initiatives linked to marketing within an extensive business transformation project of a German insurance firm- Develop an online assessment tool to evaluate Marketing Cloud utilization across technical, process, and team dimensions

Oversee a vast program of marketing operations involving several brands of a luxury group:- Manage a team of 15 people (project managers, analysts and developers) managing daily emailings and automated campaigns- Redesign the campaign product catalog, build a new forecasting tool and implement a project management tool

Lead the marketing automation consultant team- Work collaboratively with our consultant team to design a solution that will meet a client’s business requirements and fulfill user stories- Participate to weekly project touch base with our customers and consultants- Facilitate the knowledge transfer of best practices and new Salesforce features across our marketing automation team- Plan the certification and training roadmap of our Marketing Automation ConsultantsDevelop business for the Marketing Automation team- Participate in key meetings with clients including pre-sales meetings, requirement sessions, system demos, digital marketing best practices, user acceptance testing, and end user training- Understand business and technical requirements of upcoming Marketing Automation projects- Define scope of work for all marketing automation projects- Manage customers projects and expectations in conjunction with our Marketing Automation team

Manage the marketing team and launch lead generation campaigns- Launch inbound marketing campaigns- Organize lead generation events- Streamline lead generation processRedesign Incloud’s website and set new web strategy- Lead project through all phases (from requirements to production): Create messages and contents.- Create wireframes, manage QA and implement SEO best practices.- Optimize lead generation through the web: monitor performance and propose changes to increaseconversion.

Launch marketing campaigns on targeted industries- Create landing pages and start digital advertising campaigns: AdWords, or LinkedIn ads- Manage email-marketing campaigns with A/B testing- Organize and promote webinars with partners- Develop social media presence: plan & post content and evaluate performance- Build dashboards to monitor campaign activitiesSupervise an Inside Sales representative- Set objectives and priorities- Elaborate messages and conversation strategy- Review performanceRedesign Nakisa’s website and set new web strategy- Participate to all project phases from requirements to production- Create wireframes, manage QA and implement SEO best practices- Design conversion strategy and monitor lead generation performanceDesign, monitor and stimulate the lead generation process- Analyze and redesign lead generation process from lead creation to opportunity closure- Design a tool to automatically create leads in CRM and to avoid duplicates- Conceive nurturing program including variables like lead sources and lead stages- Analyze performance and ROI of all marketing activities

Conduct lead generation campaigns- Prepare, analyze and optimize CRM data for targeted marketing campaigns- Reach out to potential customers with: Email marketing, Adwords and telemarketingSteer marketing efforts during product roadmaps- Design market surveys in order to guide product road map- Support product development:set pricing strategy, create promotional toolsRevamp Marcotte’s website and set new web strategy- Lead project through all phases (From requirements to production); Create contents- Conduct inbound marketing efforts: SEO, blogposts, newsletters, promotional videosManage Marketing operations- Select creative partners; Negotiate contracts; Follow-up on project execution- Determine communication means to reach sales objectives (Trade-shows, advertising, internet...)

Manage marketing operations in the US and Canada- Establish communication planning (Trade show, Advertising, Internet)- Manage company name change, define new corporate image- Create marketing collaterals: sales brochures, advertising, website content, training videoTrade show management:- Design displays; Train participants; Arrange logistic; Assess ROI- Select creative agencies; Negotiate contracts; Follow-up on project executionImplementation of E-business strategies:- Implement Customer Relationship Management system (Sugar CRM)- Develop website contents and architecture- Supervise Search Engine Optimization- Create and maintain customer and lead databases- Manage email campaigns

Develop and present competitors analyses