Handled retail operations and merchandising, securing placement in 55+ dispensaries across California.Developed marketing strategies and collaborations with artists and industry leaders to enhance brand visibility and consumer engagement.

Founded and led Frosted Flavors from inception to expansion into 55+ retail locations.Managed cultivation operations across diverse environments: outdoor, greenhouse, and indoor (HPS and double stacked LED facilities).Discovered award-winning strains such as Apple Jaxx and led breeding projects yielding record terpene profiles and THC potency.Established partnerships with industry influencers and brands to maximize product exposure and market presence.Oversaw all aspects of business operations including marketing, sales, and compliance with regulatory standards.

Managed cultivation operations in a high-volume indoor facility, achieving consistent yields and quality standards.Implemented advanced cultivation techniques and SOPs to optimize plant health and maximize yield efficiency.Collaborated with testing laboratories to achieve COA results of 27-40% THC and 1.5-3.8% terpene profiles.Participated in industry publications and events, showcasing expertise and contributing to thought leadership.