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1. 20 years of experience in brand building with focus on branding, marketing & communication coupled with commercial management:- Strong expertise in defining / resetting a brand platform and consequently implement a consistent marketing & communication platform.- A great luxury background and sensibility coupled with a strong sense of business.2. Management of retail, wholesale & BtoB network (from 2012):- Drive a cohesive consumer-facing strategy.- Enhance connection with consumers through retail marketing, event and design services as well as achieve all commercial and operational goals. - Provide strong leadership, management and motivation to the retail team- Inspire and maximise the performance of the sales teams whilst identifying business opportunities.3. A solid international experience:- Strong experience in consolidating mature markets: EMEA, USA, Asia and Middle East.- Entrepreneurial spirit and knowledge in developing new markets: Asia Pacific. - Agility and expertise in re-inventing a business model - Knowledge of 4 languages: French, English, Italian and Russian (currently learning Spanish).4. A recognized leadership:- Listen and enhance dialogue with artisans, creative director and business-oriented executives.- Drive and challenge a team, a network of external agencies and free lance in a multi-cultural environment.- Quickly able to activate an external network of great professionals worldwide to activate the deployment of a strategy.- A reliable sense of diplomacy.Specialties: Definition of a Brand Proposition – Strategic Marketing- Creative visioning, brand thinking / strategic direction.- Analysis of the competition, monitor consumer research & interviews.- Development of a brand bible: essence, values, mission, profiling of the targeted consumer, business & communication strategies.- Training of worldwide teams (both executives and retail teams) on a brand positioning.
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Chief Executive OfficerValextra Feb 2021 - PresentMilano, Mi, It -
Chief ExecutiveSmythson Of Bond Street Oct 2018 - Feb 2021Gb -
Company Communications DirectorLoro Piana Jul 2016 - Sep 2018Milan, Lombardy, ItBrand turn around expert with 20 years of experience.Member of the management committee. • Re-define a holistic Brand Proposition and Customer experience• Introduce and implement a new global communication strategy• Conceive a new digital experience & drive E-com growth• Galvanize the entire business through a global marketing and communication platformManage internal senior teams in EMEA, US, Asia and Middle East and coach a network of agencies / free lancers in key markets -
Marketing & Commercial DirectorValextra Aug 2015 - Jul 2016Milano, Mi, ItBrand turn around expert, member of the management committee • Re-define a holistic Brand Proposition • Implement and manage a global marketing and communications strategy • Manage Valextra’s retail network whilst identifying business opportunities• Manage Valextra’s wholesale and Corporate (BtoB) businesses• Elaborate a strategic Collection structure• Conceive a new Visual Merchandising strategy and manage Store PlanningManage internal team and coach a network of agencies / free lancers in key markets
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Chief Commercial OfficerSmythson Of Bond Street Feb 2012 - Jul 2015GbBrand turn around expert, member of the management committee Manage internal team and coach a network of agencies / free lancers in key markets • Re-define a holistic Brand Proposition• Manage Smythson’s retail network whilst identifying business opportunities• Manage Smythson’s wholesale and Corporate (BtoB) businesses• Elaborate a strategic Collection structure and manage the merchandising department• Manage Smythson’s Bespoke stationery and the Design team in charge of the creation of Books and Diaries • Implement and manage a global marketing and communications strategy • Conceive a new Visual Merchandising strategy and manage the archive department
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Director Of Worldwide Communications And MarketingSergio Rossi Dec 2005 - Jan 2012ItMember of the management committeeManage internal team of 15 people and coach a network of agencies / free lancers in key markets• Define a focused Brand Proposition• Implement and manage a global communication/PR strategy • Manage the Store Planning and Visual Display department -
Director Of Communications Rémy Martin & CointreauRemy Cointreau Jul 2004 - Dec 2005Paris, Île-De-France, FrNew position to initiate brand communication strategy and ensure successful implementation across all media :Managed internal team of 7 people and a network of PR agencies / free lancers in 9 key markets / brand ambassadors. -
Pr DirectorCoty Prestige 1999 - 2004Amsterdam, North Holland, Nl
Xavier Rougeaux Skills
Xavier Rougeaux Education Details
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Master Of Arts & ManagementArts & Management -
Institut Superieur De Gestion - IsgManagement And Economics And Marketing
Frequently Asked Questions about Xavier Rougeaux
What company does Xavier Rougeaux work for?
Xavier Rougeaux works for Valextra
What is Xavier Rougeaux's role at the current company?
Xavier Rougeaux's current role is Chief Executive Officer of Valextra.
What is Xavier Rougeaux's email address?
Xavier Rougeaux's email address is xa****@****surf.fr
What is Xavier Rougeaux's direct phone number?
Xavier Rougeaux's direct phone number is +4420762*****
What schools did Xavier Rougeaux attend?
Xavier Rougeaux attended Master Of Arts & Management, Institut Superieur De Gestion - Isg.
What skills is Xavier Rougeaux known for?
Xavier Rougeaux has skills like Management, Marketing, Marketing Strategy.
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