Xavier Wallach Email & Phone Number

Auckland, Nz

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

I specialise in commercial and editorial portrait and product photography.My goal is to create images to help my clients promote their brands with photos that match their identity, create visual stories that talks to their core audience.I mostly work for companies related to the sports industry. I also regularly shoot emerging or veteran athletes. Driven by expertise and enthusiasm, I provide them with images that will impress potentials sponsors.Awards:- 2014 Luerzer's Archive 200 Best Commercial Photographers Worldwide.Client list:- Lululemon Athletica- SOS Rehydrate- 2XU New Zealand- Body Science (BSC nutrition)- Virus Performance Clothing- Under Armour NZ- Kookabura- Shock Doctor- Industrial Athletic- EBOS (Antiflamme, D3, Ansell)- Magrette Watches- North Harbour Stadium- CrossFit Auckland- Photosport, etc.Recent Publications:- Mens Fitness (USA)- Mens Fitness (Australia)- Muscle and Fitness (USA)- M2 Magazine (New Zealand)- Fitness Life (New Zealand)- The Red Bulletin (New Zealand), etc.

Auckland, New Zealand

Go Good is a boutique protein powder brand that offers premium organically flavoured whey and plant-based protein blends. Most of Go Good's revenue is generated through its Kiwi and Australian websites.I provide leadership and direction to Go Good for all things related to digital marketing. Planning, execution and operating budget.Key achievement: with just two full-time employees, Go Good generates above $800K in yearly revenue only 18 months after its launch.Acquisition:- Developing and maintaining an eCommerce website (Shopify)- Controlling and improve on-page and technical SEO- Creating and carrying out a content strategy that provides a framework for revenue growth and that meets our customers' expectations.- Planning and rolling out of advertising campaigns through varied channels: Google Search and Shopping, Facebook.- Maximising opportunities of brand exposure: events, partnerships, influencersConversion:- Marketing automation. Setting up and continually improving automated nurture emails flows based on customers' behaviour- Organizing re-targeting campaigns adapted to the specific needs of various audiences- Planning sales campaignRetention:- Creating a discount strategy to improve re-purchase rate and frequency- Designing a loyalty and reward program to increase volatile customer retention and lifetime valueReporting:- Building a reporting suite that provides clear, easily absorbed metrics that satisfy all internal stakeholders and attract potential wholesale customersPeople:- Educating and providing digital marketing guidance to other members of the team- Promoting Go Good values on having a healthy and sustainable lifestyle

Auckland, New Zealand

- Website development designs and new features for multiple websites (landing pages, content pages, blog post, new layout and template testing)- Establishing a content strategy and searching for valuable content opportunities (Ubersuggest)- Managing content: planning, upload and curation- A/B testing, Google Optimize, VWO, Hotjar- SEO best practice on Title, description, URLS, images, content structures, etc.- Website SEO audit (Screaming Frog)- Managing the prospecting database and develop relevant communication strategies- Setting up email automation and lead nurturing with Mailchimp/Marketo- GA reporting to ensure trends are recognized and performance tracked to maximize revenue opportunity.- Manage social media content calendar under the direction of the brand manager- Creation of assets for social media: photo, video, banners, customer interviews- Tracking, measuring and analyzing all initiatives to report on digital and social media ROI and against strategy KPIs- Creation of campaign visual material for monthly magazines, in-store events and promotion (InDesign, Photoshop, illustrator)- Design of all sorts of printed communication (cards, flyers) and signage (flags, vehicle wrap, pull up banner- Event layout design- Market research previous to re-branding2x best stand at the Covi Show + event sales record

Auckland, New Zealand

3Di is a leading digital advertising sales network spanning Australia and New Zealand. 3Di consists of a team of experts connecting premier permission databases and digital media properties with media agencies and advertisers, providing advice and media solutions across email, performance, video, social media, data, research, promotions and display.- Delivering digital campaigns on behalf of some of NZ’s leading advertising agencies, helping our clients to get the best from their investment in digital.- Plan, book and deliver campaigns across 3Di’s digital assets www.greatsites.co.nz and www.tpn.co.nz as well as a range of NZ publisher sites.- Manage email, lead, banner and data marketing campaigns.- Quote and deliver research campaigns.- Sending out email campaigns to 150,000 reward site members.- Liaising with media suppliers.

Auckland, New Zealand

Auckland Council: Following the creation of the Super City, the Auckland Council Online Channel service is one of the largest institutional web services in the southern hemisphere. As part of the online communication team, I helped reshape and maintain the unique Auckland Council website and knowledge base, resulting of the merge of nine former districts.Knowledge base rationalisation:- Gathering and collating information from all the 9 previous districts’ websites and knowledge bases- Analysing and updating the information to ensure its relevance on the new site- Organising the selected information with customers’ needs in mind- Publishing content, respecting the new identity and style guide of the council- Maintaining strong and efficient relationships with the content owners- Updating and daily maintenance of the pages according to the customer service requestsWebsite maintenance and improvement:- Controlling contents’ accuracy and comprehensiveness- Improving the customer experience through navigation and content improvement- Publishing new content respecting tight and inflexible deadlines- Improving the website performance using SEO analysis tools and metadata

Paris Area, France

The Mouratoglou Sports Group manages professional tennis players by training and sponsoring them. Amongst their elite are tennis legend Serena Williams and China's Shuai Peng. It offers high quality training facilities for young talents, while the country and fitness club is aimed at business and leisure clients.Online Communications Management:- Maintaining and improving the Academy’s website. - Customising and updating the Facebook, Twitter and other social media accounts.- Designing, coding and delivering a monthly newsletter and EDM.- Customisation and maintenance of Facebook, Twitter, and other social media pagesOther Communications and Marketing duties:- Managing on-site operations to develop the Academy’s notoriety: mounting and maintaining booths during major tennis events- Planning and organising the press relations concerning signed players’ results: press conferences, interviews and other media obligations- Creating visual support such as posters and brochures and animated banners- Translating various passages from French to English written by Patrick Mouratoglou for multiple blogs and international magazines- Ensuring consistent signage across all facilities according to the Academy’s visual identity and partnerships

Paris Area, France

Specialising in software editing and website design, Dalysco is a small company with an impressive international client base including L’Oréal, DMC, Primagaz and Tennis Australia. I mainly worked on the Coretennis project, a website dedicated to tennis results. It has become a leading reference in the industry with about 100,000 visits to the website each month.Development and implementation of Coretennis:- Updating client’s websites daily with using a Content Management System- Defining and respecting a quality check process to ensure the site was always fully functional.- Creating, developing and maintaining a large database (75,000 player profiles)- Building an international network to collect data in a timely fashion- Creating images and banners to aesthetically enhance the site and call to actionIncreasing Coretennis commercial value:- Increasing the websites audience by attracting new visitors using innovative ideas- Market research to define original statistics that can then be sold to other leading websites- Development of Coretennis Tracker, a young talent detection tool for tennis scouts based on statistics- Researching and signing commercial and institutional partnershipsEstablishing and developing a community of players and visitors:- Emailing of a weekly newsletter to directors of upcoming tournaments- Management of the Facebook page- Design and distribution of a yearly paper booklet used as a promotion, containing tennis statistics from the past year- Incentive in direction of players responding to our call to action (self update of their profiles)- Sorting feedback from site users or community members and transmitting ideas to the developers- Maintaining strong relationships with colleagues, clients and information providers

Master'S Degree, Sport Marketing, Communication & Event Management

Activities and Societies: - Organisation of the Braun Ninja Spin: - Seminar about Pro Athletes 2nd carreersMaster Degree of Sport.

Bachelor In Sport And Recreation, Marketing, Communications And Event Organisation