Xavier Audoin Email & Phone Number

I’ve been developing and implementing the global PR strategy for the studios of the group, including the development of key messages, assets, across more than 20 markets. Pushing our mains games through the right communication channel, engaging with the correct communities and influencers with the right assets.

Developing the communication plan for a highly hi-tech company was truly enjoyable. Tackling obvious CSR topic linked to the very fabric of a cloud company was what made this experience in this French Tech Next 120 company shine.

Paris Area, France

Nissan being at the forefront of Electric Vehicles development and sales globally and in Europe, my role was to communicate on our key products, LEAF, Ariya and e-NV200. Managing our PR firm was key to consistently get the right messages across all our markets. This happened through the development of activations, stunts, stories, events but also through.

Paris Area, France

When I first joined Nissan, I was looking after the European communications of our Crossover lineup, Qashqai, Juke and X-Trail. While working alongside the events team to develop memorable press events, I was also looking after the development of key messages to be implemented in various activations and stunts.

Région De Paris, France

Looking after the Republic of Gamers brand as well as the components and accessories lineup of ASUS made me busy. I created the marketing launch plans for our products, from product positioning, to targeting and promotions with our retailers and e-tailers partners. I also overlooked the gaming events we took part in (Paris Games Week, Gamers Assembly.

Paris, France

I worked for BNP Paribas through my contract with ILEO Conseil where I was looking after the insurance & life insurance section of the BNP Paribas website. I had to ensure the website was properly optimized, up to date and on-brand as well as making sure. Working closely with the product marketing team was key to align messages and come up with innovative.

I planned the launch of downloadable video games for XBLA, PSN and Steam, creating the marketing plan, briefing content teams, working with the PR and sales teams.

I supported with new product launches by creating report on key consumers’ segments and was also heavily involved in analyzing the development of green-oriented industries in the country.

I did an apprenticeship at SFR for my last year of Master in Management at SKEMA Lille. In that role, I was supporting the voice mail product manager, I dealt with the creation of SMS, MMS, web campaigns, and monitored the main KPIs.

Bridging to the French office provided me with a more granular approach on how to adapt a global plan to a local market. I got the chance to work on iconic games such as Final Fantasy XII, Rayman Raving Rabbits, Prince of Persia or Call of Juarez.

As a video game and pop culture enthusiast, it was a fantastic experience to get to be working on the great Rainbow Six IP, relaunching the brand with R6 Vegas, developing POS, sales sheets, working on the trade marketing content, handling the creation of digital assets and supporting with the CRM campaigns and newsletter creation for the whole EMEA region.

Master In Management, Marketing, Communication, Management

Bachelor’S Degree, Business Management And Marketing

Btec Higher National Diploma, Marketing And Sales