Xavier Bourlard

Xavier Bourlard Email and Phone Number

Help Mobile Ad-tech companies to thrive ► UA & Retargeting expertise | Mobile Ad creatives | Programmatic advertising | Sales leadership @ Digimads
Xavier Bourlard's Location
Barcelona, Catalonia, Spain, Spain
Xavier Bourlard's Contact Details
About Xavier Bourlard

“Coming together is a beginning; keeping together is progress; working together is success.” (Henry Ford)With 15 years of experience in the Adtech industry, I design, implement and scale growth infrastructures—from teams, to business units, to strategies—that deliver new revenue streams and strengthen market position. For example:- As SVP of Business Development and Programmatic Growth (Entravision), I:✓ Secured 50% of good-fit prospects within 1 year by building the sales and account management team from scratch, and developing the pipeline by market and verticals.✓ Transformed a lesser-known product into market contender and positioned it to penetrate high-potential markets.✓ Grew active mobile app clients from 10 to 100 in 2 years.- As GM & Head of International Mobile Advertising (Headway), I:✓ Multiplied monthly revenue X 8 within 2 years.✓ Grew the mobile advertising business unit to $4M in sales/month by hiring and coaching an international, high-performance team.✓ Created, launched and consolidated a new division and grew a new tech hub from scratch.➨ Thoughtful leaders are not afraid to hire people to become better than them, that's their mission #1.I do the above by working with a focus on discovering, fostering and maintaining synergy.This applies to absolutely everything: building partnerships within the industry, developing products with a holistic understanding of client needs, and, the biggest key to success: 👉🏼Creating teams whose talents flow together in the same direction.My industry experience spans:AdTech ► Mobile Programmatic Advertising ► Mobile Gaming ►Digital Advertising ► Mobile User Acquisition and RetargetingMy expertise includes:Performance-Based Marketing ►Revenue Growth Strategy ► Sales Leadership ► Team Coaching, Training & Development ► Strategic Partnerships & Partner Program Development…

Xavier Bourlard's Current Company Details
Digimads

Digimads

View
Help Mobile Ad-tech companies to thrive ► UA & Retargeting expertise | Mobile Ad creatives | Programmatic advertising | Sales leadership
Xavier Bourlard Work Experience Details
  • Digimads
    Founder
    Digimads Dec 2020 - Present
    Helping fully remote and hybrid Martech and Adtech companies to grow and thrive:► Sales (elevator pitch, KPI goals, hiring, strategic planning, GTM, P&L, execution and operation): Mobile DSPs/Ad-networks/Ad-creative agencies► Team Management: hiring, training, coaching (Sales, Customer services, operation, etc.) ► Partnerships: Market research, building new relations and reseller agreements, strategic planning.► Event organization: Afterworks, panels, roundtables, and masterminds within the Mobile App industry.Clients: YouAppi, App Growth Summit, Flixrstudios, Rocket Lab, Ramd.am
    View
  • Rocket Lab | Mobile App Growth
    Sen. Growth Director Digital Ad Products & Retargeting
    Rocket Lab | Mobile App Growth Jan 2024 - Present
    Miami, Fl, Us
    - Partnerships with Advertising platforms and digital products in LATAM and EMEA- App Retargeting Industry Leader (GTM Strategy, New business unit, teams and clients trainings)- Developing new Digital Ad-tech solutions dedicated to the LATAM market
    View
  • Rocket Lab | Mobile App Growth
    Growth Director Of App Retargeting Latam
    Rocket Lab | Mobile App Growth Feb 2023 - Present
    Miami, Fl, Us
    View
  • Ramdam
    Advisor
    Ramdam Aug 2023 - Present
    Paris, Fr
    With Ramd.am, the mission is to deliver Creator Video Ads at scale for Tiktok, Instagram and other social media platforms. We collaborate with Brands, Gaming, Apps to connect them with 1M+ Creators WW to produce organic, authentic and affordable video content in less than a week.More info here: https://www.ramd.am/
    View
  • App Growth Summit
    Marketing Partner & Speaker Coordinator
    App Growth Summit Mar 2023 - Dec 2023
    Austin, Texas, Us
    View
  • Flixr
    Advisor
    Flixr Dec 2022 - Aug 2023
    Seattle, Us
    Flixr builds high performing influencer/UGC style ad creatives for Mobile games. We work with many of the world's top game studios, including Zynga, Rovio & Jam City. Our creatives are top performers across TikTok, Instagram, YouTube and more. Check out our showreel here: https://vimeo.com/734366782And our website: https://www.flixrstudios.co
    View
  • Youappi
    General Manager Emea | Programmatic App Retargeting & Ua | Mobile Dsp
    Youappi Sep 2021 - Dec 2022
    San Francisco, Ca, Us
    Overseeing Mobile partnerships and Marketing for our in-house DSP: ReAppi, a mobile app re-engagement and retargeting solution, in EMEA.We help growth marketers drive in-app activity & purchases, reactivate dormant, lapsed, or churned users, and lift retention & LTV on a performance basis (CPA).
    View
  • Smadex
    Svp International Business Development: Sales Team Coaching | Programmatic Advertising Strategy
    Smadex Apr 2018 - Mar 2021
    Barcelona, Catalonia, Es
    Revenue Increase ► Division Launch ► Product Launch ►Market Expansion ► Corporate StrategyWhen international brands and top-notch app developers aim to acquire new, highly engaged users or customers by maximizing their ROAS, they approach Entravision Interactive. Here, as Senior Vice President of Business Development & International Growth, I transformed Smadex, the first programmatic DSP engineered for growth, from lesser-known platform to market contender.Though for the client the solution was the platform itself, it was the highly talented and high-performing team that I put together which actually created the solution and connected our clients with their success: ✓ 40-50% increase in in-app purchases✓ average D90 ROAS of 180% ✓ a campaign budget and reach scaled by 300%My focus on people and networks has been the key to the revenue-generating and expansion initiatives that I have led, helping clients like the one in the case above to reach their objectives.►Key Contribution: Multiplied revenue X 5 through the following expansion and repositioning strategies:● Secured 50% of good-fit prospects within 1st year and grew active mobile app clients from 10 to 100 in 2 years by building and training sales and account management teams from the ground up.● Onboarded 3 top mobile gaming apps in Korea and 1 in the US within 1st year of activity.● Achieved 50% of existing client upsell to additional channel by running programmatic advertising pilot with newly trained team and perfecting results and strategy.*Entravision Interactive is a diversified global media, data and advertising technology company with offices in 3 hubs (Los Angeles, Barcelona & Buenos Aires) and 166 employees.
    View
  • Headway Digital - Marketing Powered By Technology
    General Manager Emea/Vp Mobile
    Headway Digital - Marketing Powered By Technology Sep 2014 - Mar 2018
    Barcelona, Catalonia, Es
    As General Manager/Head of Mobile Business Development, I was charged with building and growing a new business team and corresponding infrastructure from scratch for EMEA, in line with the business’ accelerated momentum and ambitious expansion objectives.►Key Contribution: Reached $4M in sales/month and 100+ employees worldwide through implementation of expansion strategy.● Spearheaded differentiating strategy and persuaded C-Suite to focus efforts on developing solutions for clients with limited resources, launching Mobrain antifraud solution and a marketplace for publishers/editors.● Identified, hired, and coached operations and sales talent aligned with mobile advertising unit expansion strategy, the key element to its success.● Grew active clients from 20 to 150 in 2.5 years.*Headway Digital, acquired by Entravision Interactive in 2018, was a data-driven mobile growth marketing company servicing mobile apps, brands, and ad-tech businesses.
    View
  • Glispa
    Head Of Mobile Business Development, Web & Mobile
    Glispa Jan 2012 - Aug 2014
    Berlin, Berlin, De
    As Head of Mobile Business Development for the dating, web and mobile verticals, I launched a mobile performance-based marketing solution for app developers, managing cross-functional teams between marketing, operations, and sales departments.►Key Contribution: Grew portfolio to 50 advertisers, 250+ campaigns in 25+ countries.*Glispa is a mobile ad-tech company with advertising solutions for app developers to connect with target audiences.
    View
  • Mediastay
    Business Development Director, North America: New Product Development | Strategy Implementation
    Mediastay Mar 2010 - Dec 2012
    Paris, Ile-De-France, Fr
    Rapidly promoted and tapped for strategic business development role to build and launch an international affiliate network with a team of 3 people.► Key Contribution: Grew and consolidated network of 100+ international clients and 200+ publishers, contributing to $4M in revenue.● Managed US advertising department encompassing media buying, email, display, CPA, CPC, and CPM in collaboration with ad networks in the US, UK, Canada, and Brazil.● Led pre-launch of Games Passport casual games platform in the US.
    View
  • Mediastay
    Key Account Manager And Business Development Manager
    Mediastay Jan 2008 - Dec 2009
    Paris, Ile-De-France, Fr
    • Drive traffic acquisition campaigns for major and international online advertisers: around 25/30 accounts (Easyvoyage, Promovacances, Pixmania, GE Money Bank, BE2, Meetic, Assurland, Vistaprint, etc.) in many verticals such as dating, finance, insurance, travels, games, e-commerce etc.• Optimize, report, evaluate and recommend new online actions and/or media buying: up and cross selling.• Build and develop new online products in collaboration with the technical team: giveaways, email list management, internal monetization products (coreg, virtual currency platform)• List Management in France, Spain and Italy (5 email databases more than 10M records in total) • Manage a team of 5 people (account and affiliate manager)
    View
  • Mediastay
    Account Manager
    Mediastay Feb 2006 - Dec 2007
    Paris, Ile-De-France, Fr
    - Affiliate marketing: manage affiliate partners and negotiate pricing. Evaluating campaign performance and work on strategic level with partners to capitalize on growth opportunities- Managing e-mail campaign strategies: content, list creation, operations, vendor relations, and evaluate alternative media channels- Reporting campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews- Work with Creative Services to improve on all lead generation marketing materials such as email ads, banner ads, landing pages, etc.
    View
  • Addvisemedia
    Search Marketing Specialist
    Addvisemedia Jun 2005 - Dec 2005

Xavier Bourlard Skills

Online Marketing Affiliate Marketing Advertising Mobile Marketing Lead Generation Business Development Monetization Media Buying Online Advertising Mobile Advertising E Commerce Affiliate Networks Ad Networks Mobile Applications Performance Based Marketing Customer Acquisition Mobile Internet Mobile Games Casual Games

Xavier Bourlard Education Details

  • University Of California, Berkeley
    University Of California, Berkeley
    General
  • Université D'Angers
    Université D'Angers
    And Related Support Services
  • Aix-Marseille University
    Aix-Marseille University
    Business/Managerial Economics

Frequently Asked Questions about Xavier Bourlard

What company does Xavier Bourlard work for?

Xavier Bourlard works for Digimads

What is Xavier Bourlard's role at the current company?

Xavier Bourlard's current role is Help Mobile Ad-tech companies to thrive ► UA & Retargeting expertise | Mobile Ad creatives | Programmatic advertising | Sales leadership.

What is Xavier Bourlard's email address?

Xavier Bourlard's email address is xb****@****ail.com

What is Xavier Bourlard's direct phone number?

Xavier Bourlard's direct phone number is +164645*****

What schools did Xavier Bourlard attend?

Xavier Bourlard attended University Of California, Berkeley, Université D'angers, Aix-Marseille University.

What are some of Xavier Bourlard's interests?

Xavier Bourlard has interest in Design, Travel Photography, Fashion, Yoga, Travelling, Airbnbing, Running, Travel Social Networks.

What skills is Xavier Bourlard known for?

Xavier Bourlard has skills like Online Marketing, Affiliate Marketing, Advertising, Mobile Marketing, Lead Generation, Business Development, Monetization, Media Buying, Online Advertising, Mobile Advertising, E Commerce, Affiliate Networks.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.