Xavier Bourlard Email & Phone Number

Helping fully remote and hybrid Martech and Adtech companies to grow and thrive:► Sales (elevator pitch, KPI goals, hiring, strategic planning, GTM, P&L, execution and operation): Mobile DSPs/Ad-networks/Ad-creative agencies► Team Management: hiring, training, coaching (Sales, Customer services, operation, etc.) ► Partnerships: Market research, building new relations and reseller agreements, strategic planning.► Event organization: Afterworks, panels, roundtables, and masterminds within the Mobile App industry.Clients: YouAppi, App Growth Summit, Flixrstudios, Rocket Lab, Ramd.am

Miami, Fl, Us

- Partnerships with Advertising platforms and digital products in LATAM and EMEA- App Retargeting Industry Leader (GTM Strategy, New business unit, teams and clients trainings)- Developing new Digital Ad-tech solutions dedicated to the LATAM market

Miami, Fl, Us

Paris, Fr

With Ramd.am, the mission is to deliver Creator Video Ads at scale for Tiktok, Instagram and other social media platforms. We collaborate with Brands, Gaming, Apps to connect them with 1M+ Creators WW to produce organic, authentic and affordable video content in less than a week.More info here: https://www.ramd.am/

Austin, Texas, Us

Seattle, Us

Flixr builds high performing influencer/UGC style ad creatives for Mobile games. We work with many of the world's top game studios, including Zynga, Rovio & Jam City. Our creatives are top performers across TikTok, Instagram, YouTube and more. Check out our showreel here: https://vimeo.com/734366782And our website: https://www.flixrstudios.co

San Francisco, Ca, Us

Overseeing Mobile partnerships and Marketing for our in-house DSP: ReAppi, a mobile app re-engagement and retargeting solution, in EMEA.We help growth marketers drive in-app activity & purchases, reactivate dormant, lapsed, or churned users, and lift retention & LTV on a performance basis (CPA).

Barcelona, Catalonia, Es

Revenue Increase ► Division Launch ► Product Launch ►Market Expansion ► Corporate StrategyWhen international brands and top-notch app developers aim to acquire new, highly engaged users or customers by maximizing their ROAS, they approach Entravision Interactive. Here, as Senior Vice President of Business Development & International Growth, I transformed Smadex, the first programmatic DSP engineered for growth, from lesser-known platform to market contender.Though for the client the solution was the platform itself, it was the highly talented and high-performing team that I put together which actually created the solution and connected our clients with their success: ✓ 40-50% increase in in-app purchases✓ average D90 ROAS of 180% ✓ a campaign budget and reach scaled by 300%My focus on people and networks has been the key to the revenue-generating and expansion initiatives that I have led, helping clients like the one in the case above to reach their objectives.►Key Contribution: Multiplied revenue X 5 through the following expansion and repositioning strategies:● Secured 50% of good-fit prospects within 1st year and grew active mobile app clients from 10 to 100 in 2 years by building and training sales and account management teams from the ground up.● Onboarded 3 top mobile gaming apps in Korea and 1 in the US within 1st year of activity.● Achieved 50% of existing client upsell to additional channel by running programmatic advertising pilot with newly trained team and perfecting results and strategy.*Entravision Interactive is a diversified global media, data and advertising technology company with offices in 3 hubs (Los Angeles, Barcelona & Buenos Aires) and 166 employees.

Barcelona, Catalonia, Es

As General Manager/Head of Mobile Business Development, I was charged with building and growing a new business team and corresponding infrastructure from scratch for EMEA, in line with the business’ accelerated momentum and ambitious expansion objectives.►Key Contribution: Reached $4M in sales/month and 100+ employees worldwide through implementation of expansion strategy.● Spearheaded differentiating strategy and persuaded C-Suite to focus efforts on developing solutions for clients with limited resources, launching Mobrain antifraud solution and a marketplace for publishers/editors.● Identified, hired, and coached operations and sales talent aligned with mobile advertising unit expansion strategy, the key element to its success.● Grew active clients from 20 to 150 in 2.5 years.*Headway Digital, acquired by Entravision Interactive in 2018, was a data-driven mobile growth marketing company servicing mobile apps, brands, and ad-tech businesses.

Berlin, Berlin, De

As Head of Mobile Business Development for the dating, web and mobile verticals, I launched a mobile performance-based marketing solution for app developers, managing cross-functional teams between marketing, operations, and sales departments.►Key Contribution: Grew portfolio to 50 advertisers, 250+ campaigns in 25+ countries.*Glispa is a mobile ad-tech company with advertising solutions for app developers to connect with target audiences.

Paris, Ile-De-France, Fr

Rapidly promoted and tapped for strategic business development role to build and launch an international affiliate network with a team of 3 people.► Key Contribution: Grew and consolidated network of 100+ international clients and 200+ publishers, contributing to $4M in revenue.● Managed US advertising department encompassing media buying, email, display, CPA, CPC, and CPM in collaboration with ad networks in the US, UK, Canada, and Brazil.● Led pre-launch of Games Passport casual games platform in the US.

Paris, Ile-De-France, Fr

• Drive traffic acquisition campaigns for major and international online advertisers: around 25/30 accounts (Easyvoyage, Promovacances, Pixmania, GE Money Bank, BE2, Meetic, Assurland, Vistaprint, etc.) in many verticals such as dating, finance, insurance, travels, games, e-commerce etc.• Optimize, report, evaluate and recommend new online actions and/or media buying: up and cross selling.• Build and develop new online products in collaboration with the technical team: giveaways, email list management, internal monetization products (coreg, virtual currency platform)• List Management in France, Spain and Italy (5 email databases more than 10M records in total) • Manage a team of 5 people (account and affiliate manager)

Paris, Ile-De-France, Fr

- Affiliate marketing: manage affiliate partners and negotiate pricing. Evaluating campaign performance and work on strategic level with partners to capitalize on growth opportunities- Managing e-mail campaign strategies: content, list creation, operations, vendor relations, and evaluate alternative media channels- Reporting campaigns on a day-to-day basis, including campaign analyses, reporting of metrics, advertising compliance, analysis to evaluate existing campaign performance and perform comprehensive reviews- Work with Creative Services to improve on all lead generation marketing materials such as email ads, banner ads, landing pages, etc.

English Language And Literature, General

Master'S Degree, Business, Management, Marketing, And Related Support Services

Bachelor'S Degree, Business/Managerial Economics