Xavier Colomer De Blas Email & Phone Number

Vic, Catalonia, Spain

Barcelona, Spain

Montcada I Reixac, Cataluña, España

Barcelona Y Alrededores, España

Barcelona Y Alrededores, España

Barcelona, New Delhi.

As a professional specialized in the commercial management, after extensive experience in several national and international Companies, I focused my activity in the processes of international expansion, commercial renovation and innovation, with a strong vocation for retail, serving the functions of International Expansion Manager at Promise, a dynamic Company dedicated to the manufacture and marketing of underwear, lingerie, pajamas and swimwear.

I joined this project as Export Manager, minding the consolidation of traditional export activity in the countries of EMEA environment, renewing sales teams or recovering agents and distributors.As the main responsible of foreign business, I designed strategies to organize the implementation in emerging markets, with particular impact on BRIC (landing in China, Russia or India and approaching to Brazil). I started or reloaded contacts in third countries (Canada & United States, Japan, Korea, South Africa ...) participating in several international fairs like CPM or SIL.

Developing my work as independent consultant in business strategy, I was participating in several projects of retail & branding at international level. I collaborated also in a multinational task group dedicated to the creation of new retail formats in traditional industrial sectors, with active projects in Spain, Middle East and Africa. Between others, I consider remarkable for its size: Lemule. Reformulation, adaptation & management of a fashion retail chain, leading from the commercial area the consolidation process that will allow a minimum of 50 owned stores and the expansion through franchising. Rouge. Development of a fashion product line, complementary to their activity in perfumery, cosmetics and personal care, destined to become future business unit as spin-off of the brand. Shades of India. Conceptualization, development and implementation of a worldwide retail propose in the field of high-end home textiles and premium consumer products

As former Commercial General Manager, I have leaded a process of renewal that has not only affected the commercial structure, but radically altered the overall activity of the company, from the conception of the product to its final location at the point of sale, through the establishment of mechanisms for planning and control in both: the selective channel, as well as the B to B or B to C channels. I developed and supervised the monitoring of budgets by channel and product line. I have assumed responsibility for the selection, training and motivating of sales teams nationally and internationally. The suitability of the product to different markets, redefining concepts and seasonality, consolidating collection story boards; plus the implementation of quality protocols; the development of merchandising; and the creation (and international implementation) of Flagship Store model as the evolution from the Shop Concept developed in cooperation with a multidisciplinary team internally and externally formed; were part of the actions that I have promoted. Negotiations with Key Accounts and the relationship with franchisees and their teams or with general agents, and the analysis of business opportunities, evaluating new locations, and monitoring of new openings, have been part of my daily activities, until the disintegration of the project motivated by financial strangulation suffered due the global crisis

Company dedicated to the manufacture and marketing of Fantasy Yarn Spinning for Knitting Industry to which I work as Commercial Director.Actively participating in redefining business and marketing strategy of the company, directing it towards the creation of value, while I take responsibility for the planning, implementation and monitoring of sales budgets. Driving Innovation Group and Steering Committee member, I deal with the renovation of commercial structures, guiding the activity of the company to drive policy directly focused on branded retail, through the transformation of a purely industrial activity in a services company, betting on the identification and transmission of fashion trends, as well as clear focusing the activity oriented to client in the middle to high segment.During my last year I assumed new responsibilities in Operations and ended my collaboration with the sale of the Company to the Indian industrial group RSWM.

Strategic Management Fashion Textile Cluster

Humanities And Social Sciences. Teaching Degree.

Post-Graduate, Marketing