We focus in two different sectors: first, helping folks in Mexico and in the United States recuperate assets left with the Mexican Government. Our focus is primarily throughout 10 states within Mexico, and we currently have 9 satellite offices and our headquarters are located in Guadalajara, Jalisco. Secondly, we buy and sell distressed assets throughout the United States and Mexico.

Responsible for all marketing, operations, sales development, customer service, accounting and legal areas for our family business.· Created over 130 dry erase magnetic organizational products, for our company busybeetime, sold via eCommerce/online: Amazon, Zulily, Groupon, Etsy, Living Social and many other sales channels.· Developed operational and product excellence for busybeetime, and in 2019 will be in a major big box store.

• Led end-to-end enterprise alignment with Sales, Pricing, Product and Compliance for marketing campaign ideation, launch and tracking. Executed over 280 Multicultural and GCM campaigns, and participated in over 400 product and compliance reviews for our 23 products. Assisting in the origination increase of our total units by double digits • Created the first Multicultural Consumer Lending multi-year integrated marketing plan. Due to the marketing tools, channel strategies and sales team training modules created, the team almost doubled our multicultural loan units • Developed an organic growth strategy and tactics to lower the acquisition cost of CRA loans vs secondary market purchase costs by 48%, and increased our CRA originations by over half • Orchestrated Corporate, Legal, Compliance, Sales and Product approval to develop the first ever in-language materials for the Consumer Lending Division. Developed over 160 collateral pieces, radio spots and ads, available in seven languages. In addition to managing and updating all collateral and webpages• Spearheaded multiple marketing tests via the use of advertorials, print ads, radio, search and display, participation in strategic partner realtor conferences, and direct mail campaigns. Increasing our brand awareness, share of voice, market penetration and providing us the necessary increase in Multicultural loans to meet or exceed peer Home Mortgage Disclosure Act (HMDA) percentages • Brand and marketing lead for CL’s 23 products, Retail and Wholesale: Jumbo, Conforming and EOM

• Responsible for McDonald’s COOP marketing budgets of over $8M. I served as the marketing lead for Deployment/Operations alignment and Brand Trust in the Region• Led a cross functional team to increase sales and transactions• Implemented a grassroots and top-down General Consumer Segment and Multicultural marketing mix strategy to grow our GCM, Hispanic, African American, and Asian American Consumer Segment • Developed market-wide 3 yr day part and product strategy inclusive of analytics, testing, suggested pricing, sustainment and marketing mix elements such as: TV, direct mail, radio, online, print, social media, in-store POP, sampling and consumer engagement • Presented and developed competitive analysis, while exploring segment, operations, sales, and ROI opportunities to Officers of the company and senior managers• Managed 4 agencies to create marketing and public relations strategy and research for all segments, while implementing strategic thinking and multicultural insights within Marketing and PR agency plans • Responsible for 5 tests in the last year involving segmentation analyzes for new products and line extensions. Resulting in system-wide adoption, best bets for operations and cancelation of further testing • Activated high visibility Brand Trust programs

Directed and delivered multicultural (HCM and AACM) marketing & communications programs. Led the FCG-Latino Team, budget, and Hispanic campaigns for the agency.• Increased unique visitors for the MillerCoors Urban Entrepreneurs Series website by 89% in 2010.• Co-Created Kmart’s and Sears National Layaway campaign, resulting in 147% increase in revenue for layaway, in Q4 2009. • Co-Directed the National MillerCoors Urban Entrepreneurs Series campaign, producing a 43% increase in applications in target markets of Hispanic and African American, generating over 442 Million impressions. • Designed and executed the Back to School, Hispanic Heritage Month, and Holiday strategy for Sears Holding, while attaining over 480 Million impressions, repositioning the Kmart brand and working cross-functionally. • Negotiated contracts with talent, vendors, and strategic partners resulting in over a million dollars saved or in added value for the agency or clients. Inclusive of ad buys for television, print, radio, web and social media.• Managed consumer relationship, event promotions and product activation executed for MillerCoors, Sears Holdings and Chicago White Sox resulting in data mining, consumer insights and special rewards programs.• Measured tactics and results. Used key learning’s to develop future play book, cadences and new channels. • Developed strategic thinking around repositioning, value creation, events and launch initiatives.• Generated Hispanic insights, market research, segmentation, targeting and positioning. Along with strategy, creative, channel selection, and integrated marketing mix for products/services for single or yearly campaigns.

Developed retirement and legacy plans primarily for families. I worked closely with family members, executives, small, mid and large size businesses and not for profit organizations by building relationships with a deep understanding of short and long term goals.As a community leader in the Fox Valley and part of the Chamber of Commerce I was able to help families from multiple ethnic and cultural backgrounds, such as those from the general consumer market, Hmong, Hispanic and African American. I worked closely with Small Business Banking, Commercial Banking and product partners to both educate clients about opportunities to same money on day to day operations, expand their business, or to gain depth in understanding different products offered to achieve their financial goals.

Developed public relations and marketing campaigns.Both in Spanish and English, including sponsorships and speaking engagements.• Led strategic planning, marketing, and branding campaigns to increase market share with African American, Hispanic and Hmong segments.• Constructed retirement planning strategies, merger and acquisition plans and capital investment opportunities for business owners and executives. • Developed newsletters, postcards, webpage, and all marketing materials in NE and Central Wisconsin.

In charge of a branch, as well as internal and external communications in North East Wisconsin. • Attained triple-digit growth in every category within business banking, and double-digit growth in retail banking for two consecutive years. Added over 6.2M in deposits, 9.5M in investments, 15M in loans each year, and was awarded the Vice President MVP of the year at the National level.• Assisted in the management, communication and direction with our multicultural agencies during our Hispanic segment integrated marketing campaign using consumer insights for the TX, CO, IL, AZ and NY markets. • Guided a team of fifteen at a peer group 9/32 branch, with 275M dollars in deposits, investments, and loans.

Adjunct Professor of Business Ethics at UCSD's Rady School of Management.

Assistant Manager of Operations-Community Relations, Southern California. In charge of developing and implementing marketing, public relations, and communication plans for 67 Wal-Mart stores. • Increased ROI, quality, and accountability of Wal-Mart’s community development and sponsorship programs in Southern California, resulting in the elimination of redundancies saving the company over $900,000 annually. • Created strategies to improve customer retention, market penetration, and corporate reputation among policymakers, media, and the community at large.• Establish corporate sponsorships packages for the Annual California Hispanic Chamber of Commerce Conference, MANA, USHCC, HSF, etc. • Spearheaded community outreach campaigns, including partnerships with education, health, not-for-profit, and charitable organizations throughout Southern California via cause marketing programs.• Specialized in targeting and positioning our brand to the Hispanic and Asian growth segments within my territory. Conducted market research, led focus group research, and used opinion/attitude surveys.

Assistant Manager of Operations. Responsible for logistics and operations at a store with over $120M in sales. • Increased our top line by $1.2 Million by establishing a strategic partnership with the Kumeyaay Tribe.• Lowered the turnover rate from 47% to 17% in six months.• Hired, trained, and evaluated staff. Supervised 123 employees; indirectly oversaw 497 employees storewide. • Forecasted and monitored P&L, inventory control, cost control, staffing, and promotional strategies

to Develop a Master Plan for Education K-16