Xavier Farley Email & Phone Number

New York, United States

New York, United States

Greater New York City Area

XDF is the personal brand and business that I have established for myself, and that has taken root in the following ways: > Consulting in the areas where my "Xperience" best suits me - ---> Digital (Advertising, Market Analysis, AI Strategy/Research): - Supporting small/medium business owners in developing and innovating their brand image. Partnering in.

New York, New York, United States

> Partnered with Global CEO on the implementation of an MFG Learning program, change management and operational efficiency; aimed toward elevating cross-region thought leadership, and aligning media/strategy work with broader client OKRs. Author of newsletters published globally to Google.> Pioneered AI case studies and strategic framework, guiding teams.

New York, New York, United States

> Collaborated with cross-functional leadership to establish a full-funnel media planning strategic roadmap, which is being used to guide Google executives on how to establish better cohesion between their Brand and Performance (DR) programs.> Secured $18MM incremental in Q4’21, for Google Fi brand campaign budget, which helped fund a successful campaign.

Greater New York City Area

> Directed the maturation of Chromebook's global DR program, switching from a $25 Cost Per Acquisition goal to a $10 goal, resulting in the brand's most efficient year to date (300% increase in conversion volume YoY/2.1MM referrals total, and 322K retail orders garnered).> Supported internal SVPs in developing a Retail POV for Google's hardware accounts.

Greater New York City Area

> Provided planning leadership to the cross-functional teams on the Chromebook account, with the team achieving 1,203,729 referrals, 179,545 retail orders and lifting 35MM users in consideration for the account through 2019.> Collaborated closely with Google Product Marketing Managers to establish a data document housing all brand campaign media.

Greater New York City Area

> Direct a team of digital/social media planners, strategists and supervisors in developing highly data-driven and targeted campaigns centered around promoting awareness and tune-in for the HISTORY Channel network.> Work closely with brand strategy team to implement integrated programs and digital targeting that closely aligns with offline media.

Miami/Fort Lauderdale Area

> Actively collaborated with digital media, social and traditional marketing teams in developing campaign recommendations and associated media allocations across integrated marketing initiatives.> Created and implemented processes that increased efficiency between internal departments and improved strategic alignment between agency activation plans and.

Miami/Fort Lauderdale Area

> Managed the day-to-day strategy, reporting and digital operations for reputable brands by overseeing campaign, tactical, and creative development, and facilitating the execution of digital initiatives and media plans> Confidently built and maintained strong client relationships by consistently proposing solutions that resulted in business growth via.

Golden, CO

Social Media:-------------------> Initiated, managed and actively optimized paid social campaigns across Twitter, Facebook and Linked, generating significantly greater exposure for the company's brand and services. > Pioneered a monthly content marketing strategy that specifically targeted segments of the company's verticals.Marketing.

102 Administration Building

> Wrote and organized weekly blogs pertaining to college student perspectives and experiences> Interacted with thousands of prospective students on Facebook, Twitter, and other social media websites> Filmed and photographed a wide variety of activities, programs, and events on and around campus> Consistently uploaded dozens of videos and pictures a month.

711 Oval Dr.

> Enthusiastically greeted and welcomed visitors to the campus and addressed any questions or concerns> Multi-tasked between checking guests in for tours, answering phone calls, and addressing administrative needs > Functioned as a reliable team player with admissions staff to maintain a productive office flow> Provided a positive and encouraging attitude.

Colorado State University

> Actively served as a leader for at-risk youth and their CSU student mentors by supervising activities and interactions> Enhanced the Campus Corps experience by redesigning the course and including enriching educational materials >Utilized interpersonal communication skills by assisting clients of the Center for Family and Couple Therapy > Took initiative.