DAIN Studios is your partner for smart Data and AI strategies. We empower businesses from the first Data journey to excelling at Artificial Intelligence solutions.Led several projects and project teams in the area Data Strategy and Data Governance (definition and implementation) in the field of retail, manufacturing, aviation, forestry and packaging. Also involved in internal sustainability related activities such as Ecovadis evaluation as well as Carbon Footprint related project for the manufacturing industry. Involved in sales activities and RFPs.

Heading digitalisation activities at JCDecaux Finland related to Data and Programmatic advertising.Data strategy definition and implementation, turning JCDecaux Finland into a data-driven organisation. In charge of Data partnerships.Launch of real-time audience data collection and related dashboards, thanks to the installation of sensors.Launch of the first programmatic DOOH campaigns in Finland.

Alpha, an internal startup, is at the forefront of the digital transformation of the OOH media industry by providing new sources of data (audience data in particular) and by connecting OOH to a more automated/programmatic ecosystem.Heading Data and Programmatic projects. Data Steward for Nordics and The Netherlands. Startups collaboration and scouting.

ICONICTION was a Dubai based startup in the field of drive-to-store, hyper-local mobile advertising, in-store and proximity marketing, as well as retail analytics for retailers and brands.• Sales, operations, strategy, right hand of the CEO• Bringing innovative digital solutions to the Middle-East, especially targeted to retailers’ digitalization• Solutions include proximity marketing solutions (beacons), hyperlocal mobile advertising, retail analytics for top-tier brands

Thirdpresence's mission is to create the best in-app brand environment for video advertising.Market research, introduction (media agencies) and first campaigns launched.

• Monetization of Saudi Telecom’s digital properties on all platforms (web, tablet and mobile).• Ad projects management and services ramp-up, monetization strategy• Sponsorships strategic planning and sales for Dawri+ (Saudi League football) on all digital platforms.• Involved in Afkar, a digital focused incubator/accelerator in MENA.• Led the Business Development team during several months (Partners management, contracts negotiations)As a joint venture between Saudi Telecom Company (STC) and All Asia Networks (ASTRO), Intigral’s aim is to enhance the digital experience of consumers irrespective of their access channels, be it mobile, tablet, IPTV or web.

Lecturer for the Mobile Marketing Modulewww.dm3institute.com

• Global responsibility for the Location Based Advertising business relationship with Nokia as well as several other external affiliates. Main tasks include ad enablement of key services, go-to-market with Sales & Marketing, monetization and account management. • Led the ramp-up of our Location Based Advertising business in Europe with several successful pilots on Nokia Maps that resulted in signed commercial deals with major brands. Initiated and ran campaigns for McDonald’s, D&G, Subway, Nordea bank, Nokia. Managed the launch of an Offers service in United Arab Emirates.• Reseller Management & Business Development activities in Nordic region, including regular contacts with media agencies as well as brands.ing

Mobile advertising network (advertisers+publishers) ramp-up in Nordic countries.Sales channel development for internal advertisers and publishers.Relationship and Account Management with external and internal customers, including the monetization of Nokia properties such as nokia.mobi, Nokia FM Radio, WidSets, Mosh...

Responsible for managing global IT services at Nokia, leading IT Support teams, quality, costs and service development activities.Management of global support team in charge of all employees mobile devices and applications.Management of high-profile global webcasting events for Nokia's top management.

Single-sign-on implementations and logistics systems data analysis