Xavier K. Email & Phone Number

Business Development:• Part of a 2-men pioneer team driving the marketplace project• Generated more than $1M in GMV in less than 1.5 years of the project launch• Prospecting and pitching to potential partners and curated brands to join the Marketplace• Acquired the partnership with referent brands such as Skechers, ANTA• Acquired the partnership with exclusive distributors for Yonex, Head, Li-Ning, Deuter, Havaianas and moreOnboarding:• Onboard partners and brands onto Decathlon via the Mirakl tool through a 1-to-1 trainingKey Account Management:• Managing 50+ accounts from the beginning of partnership and beyond• Expanding the assortment with existing accounts for maximum value• Liaising with existing accounts and internal stakeholders to plan and execute commercial activations (e.g. brand launch, campaigns, flash deals)• Ensuring end-to-end operational topics (e.g. product listings, return workflow) are in order

Singapore

• Managed the full spectrum for the e-commerce channels (i.e. sales, marketing, operations, customer service)• Developed and expanded the existing e-commerce channels into the B2B space (e.g. RedMart and Shopee Supermarket)• Achieved a sales revenue of 3-4x in less than four months and achieved a peak of 20x in less than a year• Proposed and initiated promotional bundles, vouchers and advertising efforts• Liaised closely with respective B2B account managers for advertising and promotion plans• Managed the in-platform paid advertisements on RedMart, Lazada and Shopee marketplace• Liaised with external designers for visuals, from design brief to final artwork• Revamped the entire B2C store on Lazada and Shopee marketplace• Processed daily orders and handled all customers’ enquiries• Identified key products that are pivotal to the growth of the online channels• Managed the pricing strategy and the P&L for all products that are listed online

Singapore

• Managed the online store on the major e-commerce marketplaces (Redmart, Lazada, Shopee and Fitlion)• Explored, evaluated and set up of operations in other marketplaces (Qoo10 and Amazon) to increase the current presence of the online store• Proposed and initiated platform-specific promotional campaigns to grow the monthly sales revenue• Approached prospective partners for mutually beneficial partnerships• Liaised closely with existing platform partners for marketing exposure

Singapore

• Managed the Popular SG mobile app• Planned and executed two marketing events, with a total of 200 turn-ups, for Popular Show at Marina Bay Sands• Supervised a team of 3-4 staff during the execution of marketing events• Liaised with internal stakeholders for Popular Show flyers• Supported internal departments with marketing collaterals for in-store promotions• Assisted in proof-reading print ads for in-store promotions• Approached and secured prospective partners for collaboration opportunities

Singapore

• Managed customer-relationship-management (CRM) events with an average of 100 turn-ups and 98% satisfaction (from planning phase and liaising with external vendors to execution of event and follow-up)• Supervised a team of 3-4 staff during the execution of CRM events• Handled the wedding rental programme (offering prospective customers the relevant package, securing of rental deposit and arranging for car collection and return)• Assisted in proof-reading of marketing materials (EDMs and marketing collaterals) and liaising with the respective stakeholders for amendments