Xavier K. Email & Phone Number

• Business Development:
• Part of a 2-men pioneer team driving the marketplace project
• Generated more than $1M in GMV in less than 1.5 years of the project launch
• Prospecting and pitching to potential partners and curated brands to join the Marketplace
• Acquired the partnership with referent brands such as Skechers, ANTA
• Acquired the partnership with exclusive distributors for Yonex, Head, Li-Ning, Deuter, Havaianas and moreOnboarding:

Singapore

• Managed the full spectrum for the e-commerce channels (i.e. sales, marketing, operations, customer service)
• Developed and expanded the existing e-commerce channels into the B2B space (e.g. RedMart and Shopee Supermarket)
• Achieved a sales revenue of 3-4x in less than four months and achieved a peak of 20x in less than a year
• Proposed and initiated promotional bundles, vouchers and advertising efforts
• Liaised closely with respective B2B account managers for advertising and promotion plans
• Managed the in-platform paid advertisements on RedMart, Lazada and Shopee marketplace

Singapore

• Managed the online store on the major e-commerce marketplaces (Redmart, Lazada, Shopee and Fitlion)
• Explored, evaluated and set up of operations in other marketplaces (Qoo10 and Amazon) to increase the current presence of the online store
• Proposed and initiated platform-specific promotional campaigns to grow the monthly sales revenue
• Approached prospective partners for mutually beneficial partnerships
• Liaised closely with existing platform partners for marketing exposure

Singapore

• Managed the Popular SG mobile app
• Planned and executed two marketing events, with a total of 200 turn-ups, for Popular Show at Marina Bay Sands
• Supervised a team of 3-4 staff during the execution of marketing events
• Liaised with internal stakeholders for Popular Show flyers
• Supported internal departments with marketing collaterals for in-store promotions
• Assisted in proof-reading print ads for in-store promotions

Singapore

• Managed customer-relationship-management (CRM) events with an average of 100 turn-ups and 98% satisfaction (from planning phase and liaising with external vendors to execution of event and follow-up)
• Supervised a team of 3-4 staff during the execution of CRM events
• Handled the wedding rental programme (offering prospective customers the relevant package, securing of rental deposit and arranging for car collection and return)
• Assisted in proof-reading of marketing materials (EDMs and marketing collaterals) and liaising with the respective stakeholders for amendments