Xavier L. Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

• Lead creative and visual design and collaborate closely with the production team, spatial design team, vendor and clients on Amazon experiential activations• Lead creative and visual identity design on RFP• Lead creative and social media for upcoming Amazon activations.

Greater New York City Area

• Provide art and creative directions for campaigns, social/digital content and RFPs. Served a diverse clientele across advertising, music/entertainment, nonprofits and more. Clients: Warner Music Group, Atlantic Records, M&C Saatchi, Rocnation, The Phluid Project, Realm Startup Advisory, Zelig Advisory Services, Loud Speakers Network, Primary Wave Music, Baker Street Advertising, KK Entertainment, Snoop Dogg, Ty Dolla Sign, Charlamagne Tha God, Porsha Williams, A Boogie, Gucci Mane, and more.

Los Angeles, California, United States

• Provided creative oversight and guidance to over 200 pieces of social content across multiple Snap product social channels each month•Led creative and visual identity design for various Snap social campaigns and new products, and mapped out how they come across digital landscape.• Collaborated closely with Snap teams across multiple businesses, including Snap for Developers, Snap AR and Spectacles by Snap, on integrated campaigns• Managed team of Art Director, Copywriter and Designers to produce client-winning work

New York, New York, United States

• Collaborate with Copywriters, CDs, and SVP to create pitch-winning campaigns, app development, and photoshoot concepts for clients including Samsung, Capital One, Dr Teals, Cantu, and Smirnoff• Contribute to a culture of diversity, equity, and inclusion. Ensure representation in creative ideas and final executions. • Present creative ideas and visual directions to clients weekly• Bring in proactive ideas and concepts, foster and win new business opportunities• Proactively share new ideas among creatives, as well as company-wide, to push boundaries internally• Successfully deliver above-and-beyond work of art in a fast-paced environment without losing sight of the details• Lead, inspire, and motivate the design, creative, freelancer, and production team to deliver impactful works that succeed clients' expectations• Art direct remote and in person photo and video shoots, as well as provide timely feedback, collaborate and manage various moving parts with the wider team, crews, and clients.

New York, New York

• Collaborate with copywriters and creative directors to create pitch-winning advertising campaigns and experiential activations for clients across multiple industries, such as finance(Capital One), beauty(Secret), beverage(Wild Turkey, Aperol), media/Network(Nat Geo, Discovery, Hulu, CBS), nonprofit (Girl Up, NKF), Fashion (Chromat, Gravitas, Zales), Technology (Pledgecamp, Jaunt)• Conceptualize and produce eye-catching always-on social content with various copywriters for Capital One• Lead branding projects to offer stunning visual solutions for start-up clients• Oversee photoshoots and make sure the photographs are aligned with proven concepts via timely feedback• Supervise junior designers, freelance designers and interns based on different projects• Brainstorm with the founder and the creative director on luxury, beauty, and fashion retail projects for new business opportunities• Present creative ideas and visual directions to clients in person and through conference calls weekly• Explore and develop realistic and on-brand comps/mockups to bring creative ideas to life

San Francisco Bay Area

• Teamed up with senior copywriter to create shareable and interactive social campaigns for automobile(NorCal Honda) and sport(San Francisco Giants) clients• Conceptualize integrated campaigns with copywriters for new business

San Francisco Bay Area

Cupertino

• Collaborate with developers to creative larger-than-life Augmented Reality(AR) demo designs.• Present design concepts with CEO to prospective clients

San Francisco Bay Area

• Led in-house collateral designs, including newsletters, brochures, packaging, print ads, and out-of-home(OOH), on a daily basis• Partnered with the marketing manager to plan and execute integrated advertising campaigns based on seasonality and special events for Brasserie FLO brand. • Created coveted magazine ads to be featured on major food and lifestyle publications such as Timeout, Tripadvisor, The Beijinger• Established visual system for FLO Café program in Asia market• Art directed professional photoshoots to supply magazine-ready images.• Managed design achieves

• Worked with Apple’s Marcom team to operate retail compliance, visual merchandising programs, and marketing campaigns for 30+ Apple reseller stores under the brand, i-Zone• Art directed and executed multi-tier marketing activations and advertising campaigns from start to finish• Strategized social campaigns via mobile-first recurring and topical contents when social media was just adopted on mobile phones in 2011

Master Of Fine Arts (Mfa), Advertising Art Direction

Bachelor Of Arts (B.A.), Advertising