Xavier L. Email & Phone Number

Los Angeles, California, United States

• Lead creative and visual design and collaborate closely with the production team, spatial design team, vendor and clients on Amazon experiential activations
• Lead creative and visual identity design on RFP
• Lead creative and social media for upcoming Amazon activations.

Greater New York City Area

• Provide art and creative directions for campaigns, social/digital content and RFPs. Served a diverse clientele across advertising, music/entertainment, nonprofits and more. Clients: Warner Music Group, Atlantic.

Los Angeles, California, United States

• Provided creative oversight and guidance to over 200 pieces of social content across multiple Snap product social channels each month
• Led creative and visual identity design for various Snap social campaigns and new products, and mapped out how they come across digital landscape.
• Collaborated closely with Snap teams across multiple businesses, including Snap for Developers, Snap AR and Spectacles by Snap, on integrated campaigns
• Managed team of Art Director, Copywriter and Designers to produce client-winning work

New York, New York, United States

• Collaborate with Copywriters, CDs, and SVP to create pitch-winning campaigns, app development, and photoshoot concepts for clients including Samsung, Capital One, Dr Teals, Cantu, and Smirnoff
• Contribute to a culture of diversity, equity, and inclusion. Ensure representation in creative ideas and final executions.
• Present creative ideas and visual directions to clients weekly
• Bring in proactive ideas and concepts, foster and win new business opportunities
• Proactively share new ideas among creatives, as well as company-wide, to push boundaries internally
• Successfully deliver above-and-beyond work of art in a fast-paced environment without losing sight of the details

New York, New York

• Collaborate with copywriters and creative directors to create pitch-winning advertising campaigns and experiential activations for clients across multiple industries, such as finance(Capital One), beauty(Secret).
• Conceptualize and produce eye-catching always-on social content with various copywriters for Capital One
• Lead branding projects to offer stunning visual solutions for start-up clients
• Oversee photoshoots and make sure the photographs are aligned with proven concepts via timely feedback
• Supervise junior designers, freelance designers and interns based on different projects
• Brainstorm with the founder and the creative director on luxury, beauty, and fashion retail projects for new business opportunities

San Francisco Bay Area

• Teamed up with senior copywriter to create shareable and interactive social campaigns for automobile(NorCal Honda) and sport(San Francisco Giants) clients
• Conceptualize integrated campaigns with copywriters for new business

San Francisco Bay Area

Cupertino

• Collaborate with developers to creative larger-than-life Augmented Reality(AR) demo designs.
• Present design concepts with CEO to prospective clients

San Francisco Bay Area

• Led in-house collateral designs, including newsletters, brochures, packaging, print ads, and out-of-home(OOH), on a daily basis
• Partnered with the marketing manager to plan and execute integrated advertising campaigns based on seasonality and special events for Brasserie FLO brand.
• Created coveted magazine ads to be featured on major food and lifestyle publications such as Timeout, Tripadvisor, The Beijinger
• Established visual system for FLO Café program in Asia market
• Art directed professional photoshoots to supply magazine-ready images.
• Managed design achieves

• Worked with Apple’s Marcom team to operate retail compliance, visual merchandising programs, and marketing campaigns for 30+ Apple reseller stores under the brand, i-Zone
• Art directed and executed multi-tier marketing activations and advertising campaigns from start to finish
• Strategized social campaigns via mobile-first recurring and topical contents when social media was just adopted on mobile phones in 2011

Master Of Fine Arts (Mfa), Advertising Art Direction

Bachelor Of Arts (B.A.), Advertising