Xavier M. Email & Phone Number

Seoul, South Korea, KR

Cheil - The Miami Center of Excellence will provide full service advertising services from creative, digital and e-commerce to new clients as we open our expertise and heritage to grow across the Americas. Full service is in house, not third party, or contract, but one brand, one team, one mission, to make each client a success story. Cheil - bringing our.

New York, US

Partnering with Regional and International clients across OMG agency group. New challenge to bring the best creative and media strategies in order to grow business and manage existing relationships in North America and Latin America including Brazil. Helping clients navigate new media geographies, support OMG in all its client portfolio and business.

Coral Gables, Florida, US

Life turns full circle as I get to work with friends on great projects and have fun in a full service agency. GlueIQ is a family as the culture is wildly different than most advertising agencies It's about great ideas coming to life!! I have worked on Neiman Marcus, RBC (Royal Bank of Canada) Brightline Trains, FEMBi and Stellantis/Dodge here at the.

Working with various clients in the development of innovation strategy, digital media and digital platforms. Experience with CDP, Programmatic, SEM, Paid Social and audience targeting and cross channel advertising.JoeBiden campaign digital strategy for multiculturalCDP implementation project for one of the largest retailers working with their media.

New York, NY, US

Managed B2B and B2C clients by working on Sight, Sound and Motion creative platform that allows client to reach an audience more efficiently and use Paid Social, Organic, Content and Storytelling in a more comprehensive way. Worked with monthly quotas and this was a business development/sales position. Focused on Marketing, Advertising and Retail companies.

• Managed the relationship between one of the largest beverage company and their agency working on an AI project to better the 1st party POS data and the 3rd party campaign data in order to understand audiences by brand.
• Worked on establishing a credit card processor data with AI platform to define audiences and develop marketing programs to consumers and financial institutions
• Led M&A of a Facebook PMD to establish one of the largest Paid Social providers
• Worked on Digital Audit for record label looking to monetize its catalog through social channels (distribution of content, audience creation and brand growth)

New York, NY, US

• Managed client relation between agency and Microsoft (Consumer products), Sony Pictures Releases (Theatrical Releases), ExxonMobil (brand campaign) and MasterCard (Digital, Social and Priceless Cities 360)
• Worked on successful pitches including Hershey’s, Heinz, MasterCard and NY State Lottery (part of pitch leadership).
• Managed multicultural aspect of 360 campaigns across multiple clients in NY HQ
• Managed NY based team as well as regional teams in Latin America as client partner for UM to Latam clients

CA

• Account Manager / Account Director at Vidal Partnership working on Sprint, J&J Johnson and Johnson Consumer products) and MasterCard across multichannel campaigns, leading upfront negotiations, media placement, account.
• Media Director / Digital Innovation at Zubi Advertising working with Ford Motor Company, American Airlines, Smuckers, Darden Foods (Olive Garden) and S.C. Johnson. Managed upfront media negotiations, managed media team.
• Development Director at RedMas (Cisneros Interactive) establishing the first mobile multicultural platform, negotiating cross app traffic and mobile app development and managing client growth.

Chicago, IL, US

Regional Director (LATAM) General Motors, Balckberry (RIM), Oracle, Samsung. Had agency verified as Google AdWords agency. Launched Starcom Performance Marketing (SEM practice) across 13 markets of Latin America.

New York, NY, US

Head of Neo@Ogilvy for Latin America managing Unilever (Dove, Hellman’s), American Express, IBM, Cisco. Launch of Neo across 8 Markets, launch of Search@Neo in Latin America. Managed Cisco from Ogilvy West (Los Angeles, CA).

North Miami Beach, FL, US

Launched first regional media representation firm. Managed largest SEM volume to Latin America, as well as largest display media buying network in the region. Helped launch Google across regional digital media players and worked with all major holding companies as digital media buying group to IPG, WPP, OMD and Havas for their Latin Ameican clients..

Boston, MA, US

Managed MasterCard, Citigroup (including CitiCards and Citibanking Online) and Celebrity Cruise Lines. Managed Yahoo and Google search teams.