Co-Founder/Software Engineer
CurrentProvide “Pay for Performance” digital marketing solutions to customers, including eCommerce site and product feed optimization for integration with our custom developed software solution and third party marketing channels such as Google, Bing/Yahoo!, affiliate marketing and cart abandonment solutions.- Provide leadership, strategic direction and management for the business- Assess new customers and create proposals based on goals and revenue forecasts.- Developed a custom online application to effectively manage multiple marketing channels, with custom tracking to work alongside Analytics, and effectively reduce double attributions per conversion, and provide accurate performance reporting to earn the customer’s trust within the “Pay for Performance” model.- Act has an eCommerce technology expert resource to customers to improve usability, increase conversions and reduce cart abandonment.- Coach team members on current and new marketing channels and technologies, their respective benefits and limitations, and on how to best mix-and-match to meet each customer’s business goals.