Provide “Pay for Performance” digital marketing solutions to customers, including eCommerce site and product feed optimization for integration with our custom developed software solution and third party marketing channels such as Google, Bing/Yahoo!, affiliate marketing and cart abandonment solutions.- Provide leadership, strategic direction and management for the business- Assess new customers and create proposals based on goals and revenue forecasts.- Developed a custom online application to effectively manage multiple marketing channels, with custom tracking to work alongside Analytics, and effectively reduce double attributions per conversion, and provide accurate performance reporting to earn the customer’s trust within the “Pay for Performance” model.- Act has an eCommerce technology expert resource to customers to improve usability, increase conversions and reduce cart abandonment.- Coach team members on current and new marketing channels and technologies, their respective benefits and limitations, and on how to best mix-and-match to meet each customer’s business goals.

eCommerce Consulting, everything IT, software development, LAMP, .NET, system integration.Provide Technology Solutions for Digital Marketing and Ecommerce- Develop Search Engine Marketing (SEM/PPC) program.- Email Marketing solution.- Design and manage load balanced hosting environment to sustain online growth.- Optimize integration points with existing inventory system.- Design warehouse technology systems and fulfillment processes to maintain smooth operations during aggressive growth.

- Provide leadership and expertise to facilitate the transfer of technology and inventory systems integration, while maintaining business continuity and profitability within the eCommerce ecosystem.- Designed and implemented integration points between the eCommerce platform and JDA inventory management system, working alongside outside consultant to best modify existing systems and operations to meet the needs for fulfillment from two US locations.- Ensured the eCommerce platform effectively manages inventories between two fulfillment locations with separate inventory systems, with 1.1 million and 500K skus respectively.- Improved the Customer Service Team management tools to assist website customers before, during and after the sale, and to provide maximum control over the order process flow, cancellations and returns.- Ensure PCI compliance and online security by conducting penetration testing.- Designed the entire load balanced hosting environment to maximize up-time during peak usage, with modular on-demand growth for Black Friday, Cyber Monday and the Holiday season.- Provided expertise to other teams for website design and usability, email marketing, SEO and digital marketing programs

Manage e-business delivery

Andersen Consulting LLP (AKA Accenture) – Chicago, IL – 1996-2000Managed the daily operations of a 15-20 strong technical support team across three locations downtown Chicago, servicing 1,200 customers with all aspects of their technical support needs.- Managed the Workstations Upgrades for three consecutive years.- Developed a web portal to securely provide tools and technical knowledge to outside consultants hired during the Y2K preparations.- Developed a solution to automate the re-imaging of 90+ training workstations throughout the Chicago locations, effectively reducing the process from days, and very resource intensive for the technical support team, to a few minutes through remote access.