Xavier Mora-Sanchez Email & Phone Number

Santa Clara, California, United States

Influencer:• Manage influencer (influencer, creator, athlete, media personality, celebrity) strategy, prioritizing engagement with Gen Z and Gen Alpha audiences.• Lead relationship-building and maintenance efforts with existing and new influencers and their teams, ensuring diverse representation across various verticals.• Develop and lead activation tactics leveraging influencers, particularly focusing on social content. • Help identify content opportunities and acquire… Show more Influencer:• Manage influencer (influencer, creator, athlete, media personality, celebrity) strategy, prioritizing engagement with Gen Z and Gen Alpha audiences.• Lead relationship-building and maintenance efforts with existing and new influencers and their teams, ensuring diverse representation across various verticals.• Develop and lead activation tactics leveraging influencers, particularly focusing on social content. • Help identify content opportunities and acquire assets.• Manage the 49ers influencer database to ensure accurate information and integrate insights for enhanced relationship management. • Oversee influencer marketing reporting and analytics, providing post-performance recaps and metrics analysis.Brand:• Support the development and execution of marketing tactics to maintain and enhance 49ers and Levi’s Stadium brand sentiment, particularly targeting Gen Z and Gen Alpha audiences. • Assist in brand approvals, support creative ordering, and provide light administrative support.• Monitor relevant posts and trends to identify content opportunities and utilize existing relationships to foster collaborations across different domains.• Provide support with invoicing and budget tracking.Global• Support the development and execution of marketing tactics in global markets, specifically Mexico and the UK. Show less

Santa Clara, California, United States

Austin, Texas, United States

Guest Services• Assist the Guest Services Manager in the recruiting, hiring, training, managing, and motivating of 250+ Event Staff.• Develop relationships with local community partners, veterans organizations, and academic institutions for recruitment.• Create, produce, and maintain various staff training documents.• Third in line of command for escalation and decision-making purposes for the Guest Services team.• Create and develop the Tour Guide program through hiring… Show more Guest Services• Assist the Guest Services Manager in the recruiting, hiring, training, managing, and motivating of 250+ Event Staff.• Develop relationships with local community partners, veterans organizations, and academic institutions for recruitment.• Create, produce, and maintain various staff training documents.• Third in line of command for escalation and decision-making purposes for the Guest Services team.• Create and develop the Tour Guide program through hiring, training, scheduling and directly managing over Tour Guides.• Monitor and reply to the Austin FC Guest Services, Event Booking, and Transportation email inboxes, in addition to the Guest Services and neighbors telephone line.• Oversee the Lost & Found program, including managing the inventory, responding to lost item claims during non-event hours, and returning matched items during non-event hours.• Oversee the Guest Services center during events and respond to any guest-involved escalation calls.• Assist in monitoring and fulfilling an incentive program for Event Staff.• Identify and issue attendance/behavioral violations.Events/Event Booking• Coordinate site visits, provide tours to prospective clients, organize proposal details, and foster client business relationships. • Serve as liaison between facility and clients regarding space availability for events.• Serve as Manager on Duty for private events held at Q2 Stadium.Safety & Security• Collaborate in Safety & Security matters that overlap with Guest Services (i.e. Developed and distributed a club-wide Lost & Unaccompanied child policy to be followed during events).• Travel to select away matches to serve as Traveling Supporter Liaison. Show less

Austin, Texas, United States

• Led a team of guest service front gate employees while maintaining leadership of the day-to-day operations amongst the venue’s largest entrance, eliminating any technical or operational issues that would occur.• Managed 30 different front-end staff shifts on a given day by scheduling breaks while ensuring that the gates would sustain adequate coverage throughout the entirety of the festival. • Provided guidance and assistance to patrons entering and leaving the festival. This involved… Show more • Led a team of guest service front gate employees while maintaining leadership of the day-to-day operations amongst the venue’s largest entrance, eliminating any technical or operational issues that would occur.• Managed 30 different front-end staff shifts on a given day by scheduling breaks while ensuring that the gates would sustain adequate coverage throughout the entirety of the festival. • Provided guidance and assistance to patrons entering and leaving the festival. This involved answering general event questions, giving directions, issuing announcements, and troubleshooting the flow of lines. • Collaborated closely with the other 5 zone managers, event production, medical and security teams. Show less

Arlington, Texas & Nashville, Tennessee, & Cleveland, Ohio, United States

• Managed over 50 staff schedules on a given day, ensuring all areas were staffed and operating effectively.• Collaborated with other Zone Managers and external vendors to ensure proper and timely installation and operation of all attractions, services, and equipment, in alignment with NFL Fans First procedures.

• Conducted in-game research and collected data that assisted in the development of marketing strategies.• Served as in-arena host during games by collaborating with Texas Athletics, IMG College, Texas Cheer, and Hook ‘Em to execute in-game elements and promotions of games across all Division I sports. • Assisted in the set-up, execution, and breakdown of Texas Athletics installations pre, during & post-game.

Chicago, Illinois, United States

• Directed the planning and implementation of detailed and time-sensitive game production plans.• Researched entertainment options and hosted production guests for their on-court performances. • Worked tour stops across Austin and Chicago (Championship).

Colorado Springs, Colorado, United States

• Serviced race directors and maintained a direct line of contact. Updated weekly web/social media content, fulfilled the inventory/shipping logistics of race material, analyzed/updated/approved sanction applications. • Learned the daily functions of the Event Services team in conjunction with the US Olympic movement while collaborating with race directors, USAT’s insurance provider, corporate sponsors, and the USOPC.

Dallas, Texas

• Devised and carried out a marketing campaign through social media, targeted towards increasing public awareness of the project, as well as gain public support. In the end, the campaign increased public awareness of the company by 25% and gained public support by raising over $750 for the nonprofit.• Completed weekly tasks, meant to increase social media presence for the nonprofit. Produced YouTube content, managed weekly social media posts, pitched content ideas and stories, and created… Show more • Devised and carried out a marketing campaign through social media, targeted towards increasing public awareness of the project, as well as gain public support. In the end, the campaign increased public awareness of the company by 25% and gained public support by raising over $750 for the nonprofit.• Completed weekly tasks, meant to increase social media presence for the nonprofit. Produced YouTube content, managed weekly social media posts, pitched content ideas and stories, and created PSA’s.• Established relationships, and collaborated with media outlets (t.v., radio, online, and print) to raise awareness about The Borgen Project and some of our various efforts to minimize global poverty issues. Show less

Master Of Science - Msm, Management, 3.76

Activities and Societies: MS Management Scholar • Earned the designation of an MS Management Scholar for undergraduate academic.

Bachelor'S Degree, Sport Management With A Minor In Sports Media, 4.0

Activities and Societies: Kinesiology Club, Health and Promotion Club, Education Council, Minorities in Education • Graduated Summer.

Associate Of Science - As, 4.0

Activities and Societies: Honors Society

Associate Of Science - As, Middle College

Undertook a full-time coursework of college courses while concurrently enrolled in high school. Graduated from high school junior year.