Marketing, Communication and Sales Operations Director – Spain and Portugal. (2017- Current Date). Board of Ricoh Spain.GOTO Market strategy- Product Marketing. Services and Products portfolio Development.- Marketing Intelligence- External Communication- Digital Marketing Strategy Development- Sales Bid Office for Major Operations

Direct Sales Branches Director. (100 Salesmen / 60 MM business size)- Thanks to the good results obtained in the deployment of IT Services in Ricoh, was appointed as Direct Sales Force Director in Ricoh Spain.- Implementation of new methodologies to increase radically the sales productivity.- Transform the sales force capabilities to be able to sell the every time more sophisticated IT services portfolio.- Sales Process adapted to the changing products and services portfolio.- Selection of the best product and services portfolio for each specific market. GOTO Market strategy.MAJOR OUTCOME: Channel Growth increased radically productivity (15% CAGR) since I took full responsibility for the Channel leadership, thanks to the implementation of new sales methodologies.

IT Services Business Unit Management in Ricoh Spain. - Design of new and independent Organization separated from core business. Salesmen, Marketing, Engineers, Administration, etc. - New Services and Products portfolio Development.- IT Services leads capture channel set up.- Partnership Agreements signed with IT partners, Dell, Apple, Acer, Microsoft, Cisco,…- IT Service Income exceded targets since Business Unit was created.MAJOR OUTCOME: IT Services Income exceeded targets in terms of Sales and Gross Margin, since Business Unit was created from zero.

Direct report to CEO, in charge of the following functions:- Project Manager of the Integration Project between NRG Group Spain and Ricoh Spain started in October 2007 and successfully finished with the two companies merged and running in April 2008. The company increased substantially its trading profit after merger:o Merge Project Plan Designing (In all aspects: Legal, Labour, Organizational, etc)o Continuous monitoring on the advancement of the project. o Sales Management and Monitoring during the merger process.- Project Manager of the Integration Project between Ricoh Spain and Infotec (140 employees). Dec-08 – Oct 09. The Trading profit increased after thee merger.o The merger process followed the same approach as previously.- Responsbile for deploying a new Instalation process in the Operations area.o Integrating Logistic process with preconfiguration process within the Spanish warehouses.o Recirculating demo machines into the Operations process- Responsible for developing and deploying the strategy throughout the whole Organizationo Balanced ScoreCard deployment.o Definition of Strategy Maps.o Identification of leading strategic initiatives.o Budget Process leadership.o Leadership of some of the most relevant initiatives.- Responsible for defining the Management process in the Organization:- EFQM Excellence Model. Successful implementation of the this model our Organization obtaining the following recognition:- Award in 2007 EFQM: “Recognized for Excellence”, in its maximum level, 5 stars.- Quality and Continuous Improvement manager. Responsible for identifying, planning, implementing projects directed to improve the efficiency and effectiveness of the Organization processes. - Responsible for Maintaining and Improving the Quality System, accredited by the ISO9001:2000 Certification.- Temporary substitution of direction positions (e.g. Administration Director)- Investigation and Study of new business areas.

Team Leader.: CRM Projects (SIEBEL based). Gas Natural Company. - Responsible for the Reengineering of the Commercial processes and for the Implementation of new Call Center application, allowing the Organization to operate in the recently liberalized Market of the Electric and Gas Energy in Spain since January 2003.- Siebel-SAP integration responsible.- Batch chain processes design for all the commercial applications.- Participation in elaborating other offerings directed to gain new projects for several companies of the Utilities Sector.

Senior consultant. Promoted in the minimum possible time within this company, 24 months.- Project of CRM (SIEBEL) for the Company Torras Papel, in charge of the implantation of the Siebel units for Call Center and eSales. In addition, collaborated in the implantation of the Web site of the client. Supervised the work of a team of 5 people- Engaged in the Project for the implantation of commercial system for the ENDESA group, and conversion of the data base of a merged Organization, Fecsa-Enher. In charge of the conversion of all the data relative to the invoicing. Supervised 3 people.- In addition, I have given classes in the central Accenture Academy located in Chicago. In this training the engagement in a brief project is simulated. Worldwide offices send recently hired people to this training.

- Responsible for controling the production processes (plastic injection).- Production planing control.- Resposible for improving the factory productivity, implementing fast changing moulds techiniques.