Xavier Penadés

Xavier Penadés Email and Phone Number

Senior Digital Consultant @ matteria_
Terrassa, CT, ES
Xavier Penadés's Location
Terrassa, Catalonia, Spain, Spain
Xavier Penadés's Contact Details

Xavier Penadés personal email

n/a
About Xavier Penadés

I am a marketing professional with 12 years’ experience, 8+ of them in digital, creating digital strategies in-house and advising them as a consultant for different types of clients. From digital transformation and omnichannel projects to results-driven strategies for acquisition and retention through multiple channels. I worked with retail, travel and classified businesses. Almost half of my experience is in the UK, with deep knowledge across Europe & US. With 3.5 years of management experience, highly motivated, organized, analytical and passionate about digital.

Xavier Penadés's Current Company Details
matteria_

Matteria_

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Senior Digital Consultant
Terrassa, CT, ES
Website:
matteria.si
Employees:
21
Xavier Penadés Work Experience Details
  • Matteria_
    Senior Digital Consultant
    Matteria_
    Terrassa, Ct, Es
  • Acció
    Assessor Acreditat D’Acció En Negoci Digital Internacional
    Acció Jun 2023 - Present
    Barcelona
    Assessor acreditat en el marc dels programes d’ACCIÓ en l’àrea d’expertesa de Negoci Digital Internacional.
  • Autónomo
    [Freelance] Senior Digital Consultant
    Autónomo Mar 2022 - Present
  • Matteria_
    Senior Digital Consultant
    Matteria_ Mar 2022 - Present
  • Upf Barcelona School Of Management
    Professor, Postgraduate In Digital Transformation Of Organizations
    Upf Barcelona School Of Management Feb 2020 - Feb 2023
    Barcelona
  • Pastisart
    Head Of Digital Business
    Pastisart Jan 2021 - Dec 2021
  • Rocasalvatella
    Digital Business Manager
    Rocasalvatella May 2018 - Jan 2021
    Barcelona Y Alrededores, España
    Responsabilities: leadership and project execution, activity planning and resources involved, ensure the provision of the service and the quality of the deliverables, ensure the results and the project quality plan, manage the clients to meet their expectations and coordinate and follow up the project team.Projects: digital business acceleration, digital strategy, digital marketing, digital transformation and customer experience.Clients: Bon Preu, MediaMarkt, Natura, La Mallorquina, Indukern-Sisen, Fluidra, Daba Nespresso, Torres and Audi.
  • Criteo
    Manager, Uk Account Strategy
    Criteo May 2015 - Oct 2017
    Barcelona Area, Spain
    I started working as Account Manager in London and I was promoted to Team Lead after 9 months. Few months after I was promoted to manager and I moved to Barcelona. My main responsibilities were maximizing advertisers and e-commerce incremental revenue through Criteo’s solutions, optimizing the digital campaigns and advising clients based on their strategy and goals, taking in consideration the multi touch points and attribution models. Lead the team, hiring and onboarding newcomers. Upselling new products and solutions such as cross-device, paid social, native, custom audiences, customer acquisition and omnichannel. Reporting on performance KPI’s, market conditions, fluctuations and team development. Also, Interim Benelux Manager (1 year) and Interim Nordics Manager (3 months).
  • Criteo
    Team Lead Uk Account Strategy
    Criteo Oct 2014 - Apr 2015
    London
  • Criteo
    Account Strategist Uk
    Criteo Jan 2014 - Sep 2014
    London, Reino Unido
  • Intela
    Digital Marketing Strategist
    Intela Jan 2013 - Oct 2013
    London, United Kingdom
    I worked on the monetization of the company’s online properties and on the client services sides. I started as Online Marketing Executive managing the ES and UK internal properties and after 6 months I started working in projects and campaigns across different countries (UK, ES, FR, IT, BE, NL, US, AU, CA). At the end of 2012 I was promoted to Digital Marketing Strategist following with some of my previous duties and increasing my responsibilities in the acquisition, account management and email marketing areas.
  • Intela
    Online Marketing Executive
    Intela Sep 2011 - Dec 2012
    London, Reino Unido
  • Sgp Group
    Marketing Executive
    Sgp Group Mar 2007 - Jul 2010
    Barcelona Area, Spain
    Within 3 years at SGP Group I had the opportunity to increase my knowledge and develop my experience in a B2B environment. My responsibilities increased continuously in a rapidly changing business, doing market research, competitive intelligence, customer satisfaction analysis, branding and digital marketing.
  • Palmarola
    Junior Marketing And Communication Manager
    Palmarola Sep 2004 - Feb 2007
    Barcelona Area, Spain
    I started working part time during my university studies and I became full time employee when I finished my degree. My main responsibilities were the strategy and media planning, digital marketing, paid search, email marketing, PR, events management and partnerships. My main achievements: e-commerce revenue increased by 23% and 28% in 2005 and 2006 respectively; revenue generated outside Xmas period increased by 17%, reducing seasonality dependency; more than 5k visitors attended our tradeshow increasing the revenue by 18% in the following 6 months.

Xavier Penadés Skills

Digital Marketing Digital Strategy E Commerce Reporting And Analysis Email Marketing Project Management International Marketing Affiliate Marketing Display Advertising Marketing Digital Competitive Analysis Seo Lead Generation Data Management Multi Channel Marketing Social Media Marketing Web Analytics Marketing Strategy Estrategia Digital Mobile Marketing Mobile Advertising Direct Response Ppc Search Advertising Digital Transformation Leadership Sales And Marketing Brand Strategy

Xavier Penadés Education Details

Frequently Asked Questions about Xavier Penadés

What company does Xavier Penadés work for?

Xavier Penadés works for Matteria_

What is Xavier Penadés's role at the current company?

Xavier Penadés's current role is Senior Digital Consultant.

What is Xavier Penadés's email address?

Xavier Penadés's email address is xa****@****ahoo.es

What schools did Xavier Penadés attend?

Xavier Penadés attended Ie University, Universitat Oberta De Catalunya, Universitat De Vic.

What are some of Xavier Penadés's interests?

Xavier Penadés has interest in Design, Sport, Design And Architecture, Architecture And Travel, Art, Photography, Sports.

What skills is Xavier Penadés known for?

Xavier Penadés has skills like Digital Marketing, Digital Strategy, E Commerce, Reporting And Analysis, Email Marketing, Project Management, International Marketing, Affiliate Marketing, Display Advertising, Marketing Digital, Competitive Analysis, Seo.

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