Xavier Penadés Email & Phone Number

Terrassa, Ct, Es

Barcelona

Assessor acreditat en el marc dels programes d’ACCIÓ en l’àrea d’expertesa de Negoci Digital Internacional.

Barcelona

Barcelona Y Alrededores, España

Responsabilities: leadership and project execution, activity planning and resources involved, ensure the provision of the service and the quality of the deliverables, ensure the results and the project quality plan, manage the clients to meet their expectations and coordinate and follow up the project team.Projects: digital business acceleration, digital strategy, digital marketing, digital transformation and customer experience.Clients: Bon Preu, MediaMarkt, Natura, La Mallorquina, Indukern-Sisen, Fluidra, Daba Nespresso, Torres and Audi.

Barcelona Area, Spain

I started working as Account Manager in London and I was promoted to Team Lead after 9 months. Few months after I was promoted to manager and I moved to Barcelona. My main responsibilities were maximizing advertisers and e-commerce incremental revenue through Criteo’s solutions, optimizing the digital campaigns and advising clients based on their strategy and goals, taking in consideration the multi touch points and attribution models. Lead the team, hiring and onboarding newcomers. Upselling new products and solutions such as cross-device, paid social, native, custom audiences, customer acquisition and omnichannel. Reporting on performance KPI’s, market conditions, fluctuations and team development. Also, Interim Benelux Manager (1 year) and Interim Nordics Manager (3 months).

London

London, Reino Unido

London, United Kingdom

I worked on the monetization of the company’s online properties and on the client services sides. I started as Online Marketing Executive managing the ES and UK internal properties and after 6 months I started working in projects and campaigns across different countries (UK, ES, FR, IT, BE, NL, US, AU, CA). At the end of 2012 I was promoted to Digital Marketing Strategist following with some of my previous duties and increasing my responsibilities in the acquisition, account management and email marketing areas.

London, Reino Unido

Barcelona Area, Spain

Within 3 years at SGP Group I had the opportunity to increase my knowledge and develop my experience in a B2B environment. My responsibilities increased continuously in a rapidly changing business, doing market research, competitive intelligence, customer satisfaction analysis, branding and digital marketing.

Barcelona Area, Spain

I started working part time during my university studies and I became full time employee when I finished my degree. My main responsibilities were the strategy and media planning, digital marketing, paid search, email marketing, PR, events management and partnerships. My main achievements: e-commerce revenue increased by 23% and 28% in 2005 and 2006 respectively; revenue generated outside Xmas period increased by 17%, reducing seasonality dependency; more than 5k visitors attended our tradeshow increasing the revenue by 18% in the following 6 months.

Programa Amazon Despega Ie Business School

Postgraduate, Marketing Management

• Project: release a product of Leche Pascual (spanish main producer of milk and dairy products) to Chinese market. • Main topics.

Degree, Advertising And Public Relations

• Main topics: marketing, communication, advertising ATL and BTL, digital marketing, marketing intelligence, direct and relational.