Google Ads and digital advertising

Set the Online Marketing strategy to increase performance of the Education Products involving Owned, Paid and Earned Media.Collaborating with CEO in managing the Education business development.Project management and operations to launch agreed strategies (including Content, email, SEO, SEM, Display Advertising, Retargeting and Social Media)Grow business and develop agreements in partnership with Sales department.Reporting and Analytics to drive improvements and decision making with Google Analytics, Kissmetrics and Mixpanel.Team management.

SEM Specialist and online advertising in end-to-end Campaign Management involving: . SEA: PPC campaigns in Adwords, Bing and Yandex . DRM: Display Remarketing with DFA and Ad Exange. . Price comparison platforms: TripAdvisor: Check Rates and Business Listings. Keyword Research and Strategy Building for all media channels.ROI focus optimization of the Campaigns.Advanced tech: Bid Management, Remarketing Lists for Search Ads (RLSA) Campaigns.In-Depth data analysis: Dashboard building and implementation for all Media Channels.

Clases magistrales y Case Study para sesiones de Online Project Management, Usability, Accessibility, Marketing Online, Online Advertising y Google Adwords.

Product Manager, On-boarding Manager & Campaign Manager para Google Adwords Premier SMB Partner Program de Google. Implicando las siguientes areas:* Relación con Google y reports de funcionamiento.* Creación y gestión de cuentas y campañas SEM y Display para centros de Formación.* Gestión de Clientes y reporting (+1000 clientes).* Automatización y Optimización de los procesos de gestión de campañas en Adwords y aprovisionamiento del servicio.* Diseño de la Comunicación y el Marketing.* Diseño de estrategias comerciales y ventas.http://www.google.com/ads/premiersmbpartner/

Online Marketing Advisor and Growth Management for Traffic and Sales.. SEO: Created the starting in-page SEO strategy.. SEM: Created and Managed the starting Google Adwords account for search and display networks. Development of Product Listing Ads (PLA) Campagins.. Affiliates: Researched several affiliation platforms and discussing with CEO their implementation.. WebAnalytics: Conversion tracking implementation and configuration of the Google Analytics account.

. In charge of the Online Advertisement of the company.. Defining the Online Marketing Strategy with the CEO.. Developing the PPC strategies with Google Adwords for 15 Destinations and 5 languages.. Coordinating with SEO Department, Web Developers and Sales Team.. Conversion tracking and implementation of Google Analytics.. Dashboard building to control the performance of the campagins: Traffic, CPA and ROI

Account Management, Project Management, Analítica web, SEO y SEM para clientes.

Docencia en MS Office, Internet y Dirección de Proyectos Final de Carrera en IT