To oversee and manage marketing strategy to ensure maximum revenue, promotional coverage and marketing opportunities are achieved.Responsible of the Digital Marketing department. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns. Utilising a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Optimizing website performance and revenue, UX/UI, A/B testing.Maintain and promote a team work environment with effective and clear communication amongst co-workers.Ensure best client service is being made available through communication amongst the team, cross training within the department and appropriate office coverage.Works with sales managers to ensure understanding of sales strategy and effective implementation of this strategy for the segment.Works with management team to create and implement a sales plan addressing revenue, customers and the market for the segment led by the DOS.Set example through professional, friendly attitude towards clients and co-workers, timely response to clients and co-workers needs and observance of sales office standard.Ensure hotel meets or exceeds budgeted goals.Follow and track company cross-sell procedures.Utilize company profile database to determine geographic areas for travel agent calls while maintaining top and existing travel agent accounts.Assists with the development and implementation of promotions, both internal and external.Creating a focus on attracting new business.Attending and contributing to the monthly sales strategy meetingUpdating and owning the sales strategy & sales plan with the General Manager. Provides positive and aggressive leadership to ensure maximum revenue potential (e.g., sets example with personal booking goals).Participates in sales calls with members of sales team to acquire new business and/or close on business.Develop and send informative press releases to targeted lists highlighting all activities and promotions.Responsible for the training of sales managers and staff.Follow and promote hotel standards with guests, co-workers.Evaluates and drives the hotel’s participation in the various sales channels, Market Sales, Event Booking Centres, electronic lead channels, etc.