Marketing, Tourism And Cellar Door Manager
Utilising the Wordpress CMS to design a website for McCarthy’s Orchard, the focus was on making the customer journey as streamlined as possible. Through an ecommerce portal with support for multiple variables, the website is becoming an integral avenue in McCarthy’s Orchards products reaching their customers.My work with McCarthy’s Orchard has been across a number of areas including:- Consulting on art & copywriting for latest labels- Photographing products/personnel- Graphic design for print & social media- Advising on benefits of opening a cellar door- Social media strategy resulting in highest- levels of engagement seen on their Facebook- Researching and developing distribution points- Researching and consulting on winery specific - grant applications