Xavier Llobet Yll Email & Phone Number

Sant Cugat Del Vallès, Cataluña, España

(Multinational group listed on the Spanish stock market, is a leading global company dedicated to the sector of residential pools and commercial pools, wellness, ornamental fountains and lagoons)○ Preparation of the strategic plan for business development and relations with stakeholders based on the analysis of the purchasing process (Customer Journey). With the objective of increasing sales. Multifunctional project with an impact on the business development, marketing and sales… Show more (Multinational group listed on the Spanish stock market, is a leading global company dedicated to the sector of residential pools and commercial pools, wellness, ornamental fountains and lagoons)○ Preparation of the strategic plan for business development and relations with stakeholders based on the analysis of the purchasing process (Customer Journey). With the objective of increasing sales. Multifunctional project with an impact on the business development, marketing and sales departments.• Identification and description of the target segment (archetype)• Study and impact of market trends.• Redesign of the value proposition.• Integrated communication plan, online and offline.• Creation of new opportunities, lines and business models.• Market studies○ Preparation of the digital marketing plan, with the aim of increasing sales by opening a new sales channel for the commercial pool. In this way we managed to attract new and existing customers.• Inbound Marketing Strategy• Definition of the different buyer personas• Creation of specific value content for each BP (Articles, downloadables...)• Creation of a funnel and its workflows• Marketing automation with lead nurturing• Earned and owned paid media strategy Show less

Barcelona

(Company dedicated to the construction of pre-built houses)Sector: Construction for high standing individuals○ Preparation of the strategic business development plan based on the analysis of the purchasing process (Customer Journey). With the objective of increasing sales and the average ticket by 50%. Multifunctional project with an impact on the business development, marketing and sales departments,● Identification and description of the target segment (archetype)● Study and… Show more (Company dedicated to the construction of pre-built houses)Sector: Construction for high standing individuals○ Preparation of the strategic business development plan based on the analysis of the purchasing process (Customer Journey). With the objective of increasing sales and the average ticket by 50%. Multifunctional project with an impact on the business development, marketing and sales departments,● Identification and description of the target segment (archetype)● Study and impact of market trends.● Redesign of the value proposition.● Integrated communication plan, online and offline.● Creation of new opportunities and lines of business. Show less

Barcelona Area, Spain

○ Design and implementation of the company's marketing plan○ Definition of the strategy in Spain and Portugal, BTL and ABL actions○ Design and implementation of a media plan (specialized and sports media)○ Budget management○ Management of sales channels including traditional specialized outlets as well as large retail shopping canters○ Management and treatment in B2B and B2C○ Trade actions in the different channels, as well as a project with different technological… Show more ○ Design and implementation of the company's marketing plan○ Definition of the strategy in Spain and Portugal, BTL and ABL actions○ Design and implementation of a media plan (specialized and sports media)○ Budget management○ Management of sales channels including traditional specialized outlets as well as large retail shopping canters○ Management and treatment in B2B and B2C○ Trade actions in the different channels, as well as a project with different technological displays at the point of sale of our B2B costumer, in order to evaluate and manage the demand of the final customer in real time○ Definition of the company's digital environment○ Project management for the creation of an electronic commerce presence for B2B and another for B2C○ Preparation and development of sports and corporate events○ Communication and actions with the commercial team● Make 50% more efficient the department and tasks between sections, establishing a task schedule with a KPI per action, in addition to the creation of a PIM "Product Information Management", It is Smart database that allows centralize and harmonize all marketing and technical information of listings and product catalogue. Simplifies the integration process of customers, suppliers and data sources, in the same way improves the quality and consistency of product data in all channels.● Introduction the Catalan language in the communicative elements, besides It generates an increase of 100% in the penetration of the market.● Organization of events throughout the peninsula, in commemoration of the 25 years of the company and trade shows defining parameters to obtain qualitative feedback from our customers Show less

Barcelona Area, Spain

○ Teambuilding○ Management of banking and services projects, focused on generating a higher quality and a high level of integration in the different phases of the process with well-defined goals, parameters and deadlines.● Increase up to 60% of the quality of processes and make significant reduction of the production time, from 3 weeks to 1 week, which generates a great value for the costumer.

Central Services Barcelona

○ Phase 1, Manager in the branches for individuals and corporations.○Phase 2, Formalization, development and monitoring of asset products such as Guarantees, loans, mortgage, etc. (central services)● Increase of 10% in volumes and portfolio and achievement of the planned objectives.

Sant Cugat Del Vallès

○ Design and implementation of campaigns.○ Organization of corporate and sport events for companies and town halls.○ Community manager and web master.● Achieve the goal of being the Marketing and communication agency, of those small and medium companies that can not afford to have a specialized department and thus help them grow together

Vallès Occidental Area

Barcelona Area, Spain

○ Development of the first "Artery Project" festival of Motion Graphics in Barcelona.● Creation of the festival press dossier. Negotiation with sponsors and spaces (Center d'Arts Santa Mònica and Disseny Hub).● Recruitment of international expert speakers.

Executive Master In Marketing And Sales, Marketing, Sales And Management

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Certificado De Marketing En Liderazgo En Innovación De Organizaciones.

Curso de una semana de duración, especializado en marketing y en el liderazgo en la transformación digital de las organizaciones, así como.

Postgraduate In Digital Marketing, Digital Marketing

Activities and Societies: Activities and associations: Case study of campaign development, data study, contingency plans, etc.

Postgraduate In Marketing Management And Digital Strategyal, Marketing Management And Digital Strategyal

Degree In Advertising And Public Relations, Publicidad Y Rrpp