Currently delivering the experience of a lifetime to customers at our Northstar Village ski shop. Manage digital onboarding for new hires of True North, Northstar Kids, Ritz Carlton, The North Face, and Patagonia Stores. Founding Member of the Northstar EXP (Employee Experience Team). Attended the Sidas Professional Bootfitting Clinic in 2023 and during the winter I provide professional boot fitting services to elite athletes and also teach ski lessons to Golden Eagles, Red Tail Hawks, and Chickadees students of the Northstar Ski and Ride School.

Led a team of UX designers, Data Engineers to drive implementation and adoption of Amplitude and Qualtrics self-service analytics to enable new UX research programs across the R&D, CX, and e-commerce organizations. Led GA releases of In-App Notifications and User Onboarding Guides, which have become integral to driving new user success.

16-week, 525 clock-hour full-time online cybersecurity engineering certification program.

Hired by CPO to establish a data-driven design culture inside R&D. Led and coached a matrixed team of 25 PM’s, Designers, Content Managers and Developers to align on a single product roadmap. Produced customer-facing GA releases; 1) unified cross-platform UX, 2) unified IA across the platform and web properties, and 3) a personalized Anaplan platform home experience, all on a single, brand-correct digital landscape

Provide social media brand management, campaign planning and data analytics services to SMBs in Oakland and the Pacific Northwest.

5-day, full-time intensive hands-on practicum building data science, programming, and machine learning skills. The curriculum included an introduction to R, Data mining, Azure ML, Big Data, Data Science, and Predictive Analytics. Actively explored, visualized, and built insightful stories from complicated text analytics and recommender system data sets.

Sr. Director, Solution Consulting - Lead Microsoft, Google, Autodesk and eBay accounts. Created, grew and led new paid services sales motion to secure twenty (20) new logos and fifty-two (52) million USD in Platform ARR. Received CEO-bestowed award, “Taking Customer Success Personally,” for outstanding cross-functional collaboration and achievements in NRR services bookings and client retention. Director, Professional Services, Solution Consulting - Founded a paid solution consulting practice, also known as the UX agency inside Lithium, and grew NRR contribution from 0% to 30% in 3 years. Garnered (3) Forrester Groundswell Awards for Digital CX Innovation work on behalf of Autodesk, Barclaycard US and Consorsbank.Director, Product Development - Hired by the CEO/CPO to lead GA delivery of “Lithium Premium Gamification”. Led a tiger team to deliver a GA product garnering $5M ARR and 25% installed base adoption in year one. Worked with Lithium Board Member Geoffrey Moore and Chief Scientist Michael Wu to drive GTM and productize IP stemming from publication of Lithium’s two volume ebook, “Science of Social 1 and 2.”.

Co-founded this 5-person social media analytics consultancy. Developed social media engagement strategies for promoting Microsoft's public cloud messaging framework, and improved Microsoft IT Pro query resolution efficiency by 40% by re-focusing expert influencer contribution on SLAs and security concerns. Built and delivered real-time social media engagement management and reporting services supporting; RealNetworks SuperPass - “Big Brother 12”, and The Golazo Energy Drink Brand Launch.

Led a team of 9 digital analysts to provide audience intelligence services supporting new Microsoft product line launches, including: Windows 7, Bing, and Office 2010; managed P&L for Analytics and Planning business lines. Delivered $2MM in new business revenue within first year of service. Efforts resulted in successful and lucrative acquisition by Interpublic Mediabrands (2011)

Responsible for web analytics and ad creative optimization of T-Mobile.com, sticktogether.com and Tony Hawk branded microsites for Publicis USA's largest account. Developed new agency web analytics reporting model and A/B testing methodology, resulting in significant display and SEM CTR improvement, and adding a new line of performance-based advertising revenue to the agencies digital offering.

Recruited by CMO to turnaround and drive digital marketing department for global online personal publishing and photography platform, enabling the creation of physical products [artisan photo-books and photo-cards] designed to enhance digital photo sharing and storage. Efforts resulted in successful and lucrative acquisition by American Greetings (2007)

Managed Rollingstone.com and Listen.com CRM database migrations into new Rhapsody product.Developed email marketing and CRM digital content strategy and new user onboarding programs for NBA.com, Nascar.com and CBS.com. Worked with Legal and R&D to create and deployed company CAN-SPAM Policy for 300 million members

Launched 5 new product categories for the business, including uBid Direct. Founded the Merchandise Marketing Group, Managed 3 FTE’s and a $20M USD ad budget. Created and deployed the world’s first real-time dynamic pricing banner ad.