1st Rotation - Regional Sales Manager 2nd Rotation - Sales Management3rd Rotation - Integrated Marketing Communication

The Danny Did Foundation (DDF) is a Chicago-based non-profit organization that advances public awareness of epilepsy and Sudden Unexpected Death in Epilepsy (SUDEP) and strives to improve communication about SUDEP between medical professionals and families affected by seizures.- Designed marketing pieces (two flyers and one brochure) and recommended new names for the DDF signature program - Danny Did Device Grant program to clarify its positioning and drive the public awareness.- Proposed a marketing plan to effectively and precisely reach the new population of epilepsy patients by launching a volunteer program in diversified high school and cooperating with related NGOs, charities, and healthcare foundations.- Curated strategies and marketing tactics to reach the particular emphasis group of DDF - the low-income demographics, who may have a disability to read and not have access to the internet.

Marketing & Finance accounting- Led four anti-depression marketing programs ranging from exploring new markets offline to disseminating brand image online. - Increased the outreach rate to medical professionals for flagship public educational program by 20% collaborating with the medical representatives to manage the relationship.- Controlled the budget and reduced the marketing cost by 10% by negotiating the price and evaluation system with the suppliers.- Analyzed the business data of core products and was responsible for the data analysis tool and Dashboard.

Digital & Operation- Fully responsible for the daily operation of three big AD Exchange Platforms advertising SMS AD, TIPS AD, and RTB AD, interactive advertising, etc.- Introduced more than 12 million UV to JD.com through digital target advertising, promotion and precision marketing, improved the CTR of tips from 0.5% to 1.0% on average.- Supported the JD 618 campaigns whose sales reached 119.9 billion as the only intern.

- Supported the daily work of a team of 20 regular employees, ranging from media monitoring, working with external media, market research to project management.- Collaborated with a team of 5 in the Project of promoting the village Longli’s tourism; Provided some creative ideas such as holding the news conference in Siheyuan, which are all adopted by the manager.