Bo Li, Ph.D. Email & Phone Number
@dell.com
LinkedIn matched
Who is Bo Li, Ph.D.? Overview
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Bo Li, Ph.D. is listed as Co-founder and Chief Commercial Officer at DecisionAI, based in United States, United States, United States. AeroLeads shows a work email signal at dell.com and a matched LinkedIn profile for Bo Li, Ph.D..
Bo Li, Ph.D. previously worked as Founder at Behavioral Economics Academic Consultancy For Enterprise and Lecturer at The Hong Kong University Of Science And Technology. Bo Li, Ph.D. holds Doctor Of Philosophy (Phd), Marketing - Consumer Behavior from University Of Washington.
Email format at DecisionAI
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AeroLeads found 3 current-domain work email signals for Bo Li, Ph.D.. Compare company email patterns before reaching out.
About Bo Li, Ph.D.
When science meets storytelling. Ex-marketing professor turned corporate scientist and recently agency owner. Inspired by the scientific lens to unpack the creative and persuasive processes, making them replicable and accessible. Currently applying human psychology to craft better stories that connect with users.
Listed skills include Matlab, Teaching, Data Analysis, Experimental Design, and 12 others.
Bo Li, Ph.D.'s current company
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Bo Li, Ph.D. work experience
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Founder
CurrentWe apply behavioral science to enhance advertising effectiveness and optimize user experience design, using an array of methods, from interviews, surveys, experiments, eye tracking, Google Analytics/GTM to machine learning. We have supported the largest brands across various industries with their insight and marketing efforts.
Lecturer
CurrentI teach a graduate-level course MFIT 6000E - Behavioral Science for FinTech (2 Credits)
Senior Principal Consultant - Behavioral Scientist
- Advised product & marketing executives on insight strategy to enhance customer shopping experience;
- Evangelized a process where behavioral science research shapes product roadmaps and informs product decisions by:
- Extracting customer needs from various sources of data: behavior, surveys, interviews, usability tests;
- Leading hypothesis creation effort with stakeholders in product, design, and analytics;
- Designing experiments to test hypotheses and providing data-driven recommendations.
- Led cross-product discovery research in consumer decision confidence to inform product strategy;
Behavioral Economist
- Identified novel opportunities for marketing and digital product teams in US, China, and Japan;
- Conducted patient interviews and surveys to formulated hypotheses regarding patient needs;
- Designed experiments and analyzed data in R to inform product design decisions for medical apps;
- Led agencies to create content to increase patient adherence by tapping into patients’ cognitive biases.
Assistant Professor Of Marketing
- Initiated and published novel research by synthesizing past research and identifying knowledge gaps;
- Led faculty teams to identify emotional and cognitive factors that drive consumer shopping decisions;
- Advised student groups to work with local businesses to increase marketing effectiveness;
- Designed and taught market research methods and internet marketing classes that brought real-business decision-making to the curriculum.
Graduate Research Associate
- Conducted end-to-end quantitative research to study effectiveness of various marketing tactics;
- Analyzed large-scale survey data to uncover reasons behind consumer preferences for various products.
Graduate Research Assistant
Bo Li, Ph.D. education
Doctor Of Philosophy (Phd), Marketing - Consumer Behavior
Master Of Science (M.S.), Marketing
Master Of Arts (M.A.), Economics
Bachelor Of Arts - Ba, Economics
Frequently asked questions about Bo Li, Ph.D.
Quick answers generated from the profile data available on this page.
What company does Bo Li, Ph.D. work for?
Bo Li, Ph.D. works for DecisionAI.
What is Bo Li, Ph.D.'s role at DecisionAI?
Bo Li, Ph.D. is listed as Co-founder and Chief Commercial Officer at DecisionAI.
What is Bo Li, Ph.D.'s email address?
AeroLeads has found 3 work email signals at @dell.com for Bo Li, Ph.D. at DecisionAI.
Where is Bo Li, Ph.D. based?
Bo Li, Ph.D. is based in United States, United States, United States while working with DecisionAI.
What companies has Bo Li, Ph.D. worked for?
Bo Li, Ph.D. has worked for Decisionai, Behavioral Economics Academic Consultancy For Enterprise, The Hong Kong University Of Science And Technology, Dell Technologies, and Eli Lilly And Company.
How can I contact Bo Li, Ph.D.?
You can use AeroLeads to view verified contact signals for Bo Li, Ph.D. at DecisionAI, including work email, phone, and LinkedIn data when available.
What schools did Bo Li, Ph.D. attend?
Bo Li, Ph.D. holds Doctor Of Philosophy (Phd), Marketing - Consumer Behavior from University Of Washington.
What skills is Bo Li, Ph.D. known for?
Bo Li, Ph.D. is listed with skills including Matlab, Teaching, Data Analysis, Experimental Design, Analytical Skills, Powerpoint, Research, and Social Media.
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