Bo Li, Ph.D.

Bo Li, Ph.D. Email and Phone Number

Co-founder and Chief Commercial Officer @ DecisionAI
United States
Bo Li, Ph.D.'s Location
United States, United States
Bo Li, Ph.D.'s Contact Details

Bo Li, Ph.D. personal email

n/a
About Bo Li, Ph.D.

When science meets storytelling. Ex-marketing professor turned corporate scientist and recently agency owner. Inspired by the scientific lens to unpack the creative and persuasive processes, making them replicable and accessible. Currently applying human psychology to craft better stories that connect with users.

Bo Li, Ph.D.'s Current Company Details
DecisionAI

Decisionai

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Co-founder and Chief Commercial Officer
United States
Bo Li, Ph.D. Work Experience Details
  • Decisionai
    Co-Founder And Chief Commercial Officer
    Decisionai
    United States
    View
  • Behavioral Economics Academic Consultancy For Enterprise
    Founder
    Behavioral Economics Academic Consultancy For Enterprise Jan 2023 - Present
    We apply behavioral science to enhance advertising effectiveness and optimize user experience design, using an array of methods, from interviews, surveys, experiments, eye tracking, Google Analytics/GTM to machine learning. We have supported the largest brands across various industries with their insight and marketing efforts.
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  • The Hong Kong University Of Science And Technology
    Lecturer
    The Hong Kong University Of Science And Technology Dec 2024 - Present
    Kowloon, Hong Kong, Hk
    I teach a graduate-level course MFIT 6000E - Behavioral Science for FinTech (2 Credits)
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  • Dell Technologies
    Senior Principal Consultant - Behavioral Scientist
    Dell Technologies Oct 2020 - Nov 2023
    Round Rock, Texas, Us
    • Advised product & marketing executives on insight strategy to enhance customer shopping experience;• Evangelized a process where behavioral science research shapes product roadmaps and informs product decisions by: • Extracting customer needs from various sources of data: behavior, surveys, interviews, usability tests; • Leading hypothesis creation effort with stakeholders in product, design, and analytics;• Designing experiments to test hypotheses and providing data-driven recommendations. • Led cross-product discovery research in consumer decision confidence to inform product strategy; • Guided agencies in creating “playbooks” and measurement plans to enhance customer experience.
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  • Eli Lilly And Company
    Behavioral Economist
    Eli Lilly And Company Apr 2019 - Oct 2020
    Indianapolis, Indiana, Us
    • Identified novel opportunities for marketing and digital product teams in US, China, and Japan;• Conducted patient interviews and surveys to formulated hypotheses regarding patient needs;• Designed experiments and analyzed data in R to inform product design decisions for medical apps;• Led agencies to create content to increase patient adherence by tapping into patients’ cognitive biases.
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  • University Of Louisville
    Assistant Professor Of Marketing
    University Of Louisville Aug 2015 - Mar 2019
    Louisville, Ky, Us
    • Initiated and published novel research by synthesizing past research and identifying knowledge gaps;• Led faculty teams to identify emotional and cognitive factors that drive consumer shopping decisions;• Advised student groups to work with local businesses to increase marketing effectiveness; • Designed and taught market research methods and internet marketing classes that brought real-business decision-making to the curriculum.
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  • University Of Washington
    Graduate Research Associate
    University Of Washington Sep 2010 - Jun 2015
    Seattle, Wa, Us
    • Conducted end-to-end quantitative research to study effectiveness of various marketing tactics; • Analyzed large-scale survey data to uncover reasons behind consumer preferences for various products.
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  • Virginia Tech
    Graduate Research Assistant
    Virginia Tech Aug 2008 - May 2010
    Blacksburg, Va, Us
    View

Bo Li, Ph.D. Skills

Matlab Teaching Data Analysis Experimental Design Analytical Skills Powerpoint Research Social Media Market Research R Public Speaking Spss Higher Education Statistics Analysis College Teaching

Bo Li, Ph.D. Education Details

  • University Of Washington
    University Of Washington
    Marketing - Consumer Behavior
  • Virginia Tech
    Virginia Tech
    Marketing
  • Virginia Tech
    Virginia Tech
    Economics
  • Nankai University
    Nankai University
    Economics

Frequently Asked Questions about Bo Li, Ph.D.

What company does Bo Li, Ph.D. work for?

Bo Li, Ph.D. works for Decisionai

What is Bo Li, Ph.D.'s role at the current company?

Bo Li, Ph.D.'s current role is Co-founder and Chief Commercial Officer.

What is Bo Li, Ph.D.'s email address?

Bo Li, Ph.D.'s email address is bl****@****lly.com

What schools did Bo Li, Ph.D. attend?

Bo Li, Ph.D. attended University Of Washington, Virginia Tech, Virginia Tech, Nankai University.

What skills is Bo Li, Ph.D. known for?

Bo Li, Ph.D. has skills like Matlab, Teaching, Data Analysis, Experimental Design, Analytical Skills, Powerpoint, Research, Social Media, Market Research, R, Public Speaking, Spss.

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