An insightful and committed marketing communications professional, I have 15+ years of business & life experience in Asia and particularly mainland China, working within the pharmaceuticals, life sciences, advertising, retailing & marketing communications industries, and currently focusing a lot on education.Having a passion for all things digital, I love nothing more than helping people and businesses understanding challenges implied by the digital technologies all around the world. And help everyone bridging the gaps between the different digital ecosystems (China's digital environment being pretty unique).I'm also a lecturer at EFAP (Paris & Shanghai), ESSCA (Shanghai), EM Lyon (Shanghai Campus) & ESSEC (Paris) on various subjects such as digital marketing, SEO, E-commerce, CRM, retail marketing, personal branding, China digital environment and China digital healthProficient in Mandarin Chinese, French and English.