Xavier Broncano Cabrero Email & Phone Number

Barcelona, Ct, Es

Leading and managing the teams across retention, as well as assisting and aligning Betika strategy for Kenya and other emerging countries.

Brighton, United Kingdom

Responsible for the planning and development of the strategy and management of multiple CRM marketing campaigns for Spain and LATAM. After the application of the new strategy, I achieved the best retention rates ever for Spain. I also reached the best reactivation rates, significantly higher than the ones achieved in other important markets (China, Rusia and UK).

Brighton, United Kingdom

I am responsible for the ongoing improvements of products and processes of the Marathonbet brand for the Spanish markets. 👉WHAT I DO➤ Customer Journey monitoring from start to finish. I evaluate the strategic customer touchpoints with the Brand, identifying their insights as well as reviewing their feedbacks and complains. I also act as a “mystery shopper” to test the quality of our products and procedures. This helps me to understand users' behaviour and to find innovative solutions that optimize the customer experience (CX).➤ Benchmarking: I develop market researches and compare the company’s products with competitors. ➤ Monitoring of products and procedures to establish their functionality and effectiveness. I identify technical, usability and language errors (tone of voice, translation, etc.), among other errors, and escalate them through Confluence / Jira.

Barcelona

Responsible for the clients accounts of the creative agency specialised in music marketing, cultural and art branding. Among them are found BBVA, Embassy of Japan, Cruilla Festival, Nowa Reggae Festival, Clownia Festival, Vilafranca del Penedes City Council, Vilanova i la Geltrú City Council, Vinseum, Japan Tobacco International, Ibercaja or Cavas Torelló. ➤ Responsible for the accounts of the cultural clients.➤ Artist Management & Booking.➤ Record Label➤ Music and legal advice.➤ Sponsorship: implementing consistent actions with marketing strategies for each brand.➤ Event production.➤ Press department support.

Barcelona

Management and coordination of sponsor brands such as San Miguel, Ray-Ban and adidas, among others, of one of the most recognised festivals worldwide.➤ Following of the actions of the sponsors before, during and after Festival.➤ Production and implementation of the actions of the sponsors.➤ Coordination between sponsors and the production staff.➤ Coordination and production of "Primavera als Bars" concerts.➤ Management, control and reception of guests of sponsors.➤ Clipping.➤ Press department support.

Barcelona

Creation, implementation and coordination of the marketing and advertising campaigns of the indie music festival.➤ Coordination and relationship with Media.➤ Clipping.➤ Marketing strategy.➤ Support to Coordination and Production Department.➤ Reporting.

Barcelona

➤ Support to the Management Department.➤ Accounting.➤ Human resources.➤ Personnel cost control.➤ Invoicing

Barcelona

Responsible for the VAT recovery and cost control of clients such as Sanofi Aventis or Novartis, among others.➤ VAT recovery.➤ Cost control.➤ Data entry.➤ Dealing with clients.➤ Creating reports.

Sant Pere De Ribes | Vilanova I La Geltrú

➤ Atención al cliente.➤ Realización de las transacciones de los clientes.➤ Comercial de productos financieros.

Master Of Science In Digital Marketing, Marketing, Average First Year: Distinction

Advanced Knowledge of digital marketing and ecommerce

Postgraduate Course In Global Music Business Management, Music Management

Integrated learning of the music business has allowed me to develop skills about the three traditional industries (recorded music.

Business Administration Management Degree, Business Administration And Management, General, Merit

Management skills in business, finance, sales, production and human resources. A global vision of the functional areas of business.

Economic And Business Science Degree, Business/Managerial Economics, Merit

Activities and Societies: General Management specialityGeneral Management speciality