Architecture design and review, estimations, research and providing state of the art solutions.Key Projects ManagedSwipBox- Parcel kiosks to provide consumers the convenience of picking up their online purchases 24/7. Handles parcels deliveries, pickup and more on thousands of locations worldwide.Expresseasy Online- A service in collaboration with DHL. This service allows end-users to book parcels that are handled via SwipBox.

• Working with the CEO to ensure effective strategic corporate planning and monitoring• Overlooking operations of the Engineering, Internet Marketing, Business Development and Business Support functions• Planning, executing and monitoring corporate and individual project budgeting• Managing strategic partner and client relationships and ensuring our product and services meeting their expectations and requirementsKey Projects Managed• Web Management: Daily Mashriq, Daily The Statesman, Daily Aeen, PEMRA, Sitescorer, Agahi Awards, Special Communications Organization• Social and Mobile Media: Agahi Awards, 60 Seconds Film Festival, Connect 2013, TEDxMargalla• Employer Branding: Mobilink Careers• SEO: AllVoices, FanIQ, Sitescorer• Technology Assessment: G2G Customs Data Exchange System (World Bank / FBR), Second Customs Reform• Trade Facilitation Project (Word Bank / FBR)

• Developed complex and challenging products from their inception stage to launch• Developed work plans and led a diverse set of teams (including creative units, web traffic and search specialists, development teams and technical staff) to deliver these to meet client expectations and targets around time and quality• Utilized project management and systems development best practices throughout the development and production processes• Developed creative strategies to drive online traffic to company operated websites, monitored conversion rates and revamped the corporate website to ensure its maximum utility• Developed and managed digital marketing campaigns using mediums like SEO, PPC and social media and managed online brand and product campaigns to raise brand awareness.• Strategically evaluated and actioned on customer research, market conditions and competitor data.

Employer: Paknet, now a fully owned Subsidiary of Pakistan Telecommunication Company Ltd, is the biggest Internet Service Provider in Pakistan.• Project management, evaluation and timeline creation• Site requirements analysis, organization and sitemap/wireframe creation• Website design implementation• Web development using HTML, CSS, PHP• Site maintenance and change implementation management• Site quality assurance and website content management