B EYE is a data analytics, connected planning, and automation solutions provider on a mission to help businesses become more efficient, data-driven, and sustainable. Working with the world’s leading BI and planning platforms – Qlik and Anaplan, B EYE's solutions are used by over 5 000 employees globally and save over 30 000 hours of manual labor yearly.

MarCom analytics for a multinational conglomerate corporation with €20 Billion revenue.

Responsible for planning and implementation of an end-to-end company-wide marketing strategy, including: - Created state-of-the-art content (videos, blog articles, social mediaposts, internal process documentation, whitepapers, and casestudies);- Improved the company email marketing activities and achieved 32%CTR and 57% open rate (automation tools used: HubSpot and MailerLite);- Led the PR and event management activities (job fairs, clientwebinars, conferences, public appearances, and interviews);- Established the data-driven approach for all marketing activities witha strategic focus on higher ROI (proficient in GoogleAnalytics, Googles Search Console, and Hotjar);- Continued to build the client-facing collateral and updated theexisting one in accordance with best industry practices and trends;- Achieved a 64% increase in social media followers

Responsible for aligning all marketing and business developmentactivities to support the top of the funnel health:- Ran 24 successful cold email campaigns that had a 20% conversionrate;- Completely revamped the company WP site (UI and content) & managed to increase the website traffic by 62%; - Unified all of the company's collateral (PPT design and development, company branding);- Grew the social media engagement by 67% (Facebook, LinkedIn, Twitter, YouTube);- Took care of the administration around the sales process, including keeping the CRM up-to-date;- Researched and created lead engagements with ideal client organizations;- Optimized the business development processes and made them data-driven.

- Published 8 articles regarding university life and events- Created photo and video content for AUBG website- Conducted interviews and preliminary research

- Delegated daily duties to 2 subordinates of my department- Resolved customer concerns on a daily basis- Managed supplier relationships with 10 wholesales companies