Hello, I am Xenia, a Ph.D. student at the National Taipei University of Technology specializing in consumer behavior and technology marketing. I have contributed to research projects examining the impact of emerging technologies like AR/VR and AI on consumer decision-making and brand perception. With experience reviewing and refining academic papers, I support junior researchers and promote collaborative learning. I hold a Master’s degree in Biotechnology and Management from the University of Glasgow and bring professional expertise in business development within the clinical research industry. Proficient in data analytics and fluent in Mandarin and English, I am passionate about driving innovation and delivering impactful research in consumer insights and technology.