Sangre reimagines industries and invests in the visionaries crafting innovative and enduring solutions that will power tomorrow's economy, the communities they transform, and the impact they make on the world.

Leading integrated strategy teams, helping uncover culturally driven insights to inspire briefs, and to creative teams, helping shape ideas and executions to ensure they win in culture. Working for brands such as Burger King, Oreo, New Orleans Tourism Board, General Mills (Totinos, Yoplait), 7eleven, Carters, Becton Dickinson, Floor & Decor, Clorox and McCormick among others.

Cultural Subsegments Audience Planning, Intersectional planning, Cultural Brand Intersections

Align client brands with the consumer journey, integrating the many agency practices to help brands by making meaningful connections with their audiences through leveraging digital touch points. Integrating all agency practices into a solid strategic offering from media, search and social distribution all the way to creative, content experiences and technology innovation. Leading agency vision and approach.Working with clients like Avocados From Mexico, KFC, Visit Florida, Copa Airlines, Sony, Stanley Black & Decker, Starwood hotels, Hertz, General Mills and Tiffany & Co among others.

Re-shaping engagement with the digital generation (http://www.alphabarr.com). Incorporate digital content practices in your business and catch up with current consumption habits. Successfully launched 15POST (http://www.15post.com) A content and information publisher in short video format for social and mobile users.

Creating, developing and executing strategies to promote consumer engagement with brands by activating digital ecosystems, integrating channels and bringing new and innovative elements to achieve marketing and business objectives.• Consulting services that result in strategies executed as digital programs such as web presence, social media programs, mobile experiences, application development and content production among others.• Leveraging proprietary metrics’ tracking dashboards and tools to optimize clients’ digital performance.• Brands Samsung SELA, Discovery Networks, Presidente Beer, Union Bank, J&J’s Listerine, P&G’s Head & Shoulders, UnderwritersLaboratories, DMX, Palace Resorts, Symantec, Art Nexus. Media companies: ESPN Deportes, Prisa Digital.• Serving as digital arm of traditional agencies as an advisor, developing creative strategy, executing social media programs, digital campaigns, user experience consulting and managed production providers.

Started a new division in charge of creating digital experiences for current and new clients. With the objective of diversifying media investment in added value services, provided creative solutions to integrate brands into immersive experiences combining social media management, web properties’ creation and digital interaction design.• Lead all digital creative solutions. Managed media integration, user experience design and web production of digital experiences.• Developed and successfully launched web sites, social media programs and applications (social and mobile) for client campaign support, driving positive engagement and KPI performance results.• Established social media practices and built a team and process to manage clients’ social marketing programs.• Incorporated intelligence methodologies and tools to optimize clients’ investment on digital strategy execution.• Clients and Brands: Beaute Prestige International (Jean Paul Gaultier, Ellie Saab), Nextel, Reckitt Beckinser (Veet), Puig (Carolina Herrera, Antonio Banderas Her Secret, Shakira Elixir), L’Oreal, Directv, LVMH (Givenchy, Dior), Coty (CKone, Encounter, Lady Gaga), Hard Rock Resorts, Belcorp, Volkswagen. Media companies: ESPN, MSN, Sony SPE, Discovery Communications, A+E Networks,Turner, Facebook, Google, Televisa.• Acted as an innovative creative solutions division who brings the latest trends and digital tools to engage clients’ consumers.

From building the company in a Miami Beach apartment, to handle 140+ employees in 4 countries, to becoming a CCO, leading agency’s creative vision, managed and mentored a diverse pool of talent and actively participated in strategy development, client engagement and company processes. Recipient of several creative awards, nurtured long-term client relationships, spoke at industry events and got published sharing thinking on the practice.• Leading production and supervising client management. The agency started as an e-builder with clients like Compaq computers, Nextel International and Visa Latin America, where site design, development and deployment were the main assignments.• Incorporated web care services (content management, site maintenance) for clients such as Cisco, Hertz, Pepsi and Nextel.• As the company evolved into a full service digital agency, concentrated more in strategy, creative and client growth, leading agency pitches, big meetings and creative leadership.• The agency annually managed $16+ million allocated to online media investment, resulting in ongoing optimization and progressive yield. $3 million on production such as site development, social media programs and media assets.• Greatest Hits: Managed Dell Computers Online Demand Generation for Latin America for 8+ years. Created and managed a pre-social network era online community for Pepsi Latin America for more than 4 years. Created the digital side of General Mills’ US Hispanic integrated marketing platform for its 17 audience’s preferred brands, called Que Rica Vida (3+years). Online subscriber acquisition forDish Latino for 3+ years. Developed more than 56 micro-sites for Sony Electronics Latin America’s brands for 6 years.• Clients: Dell, Nextel, Visa, General Mills, Dish Networks, Microsoft, Pepsi, Cisco, Discovery, SAP, Taca Airlines, Reebok, Google, Lexicon Marketing, Terra Networks, Disney, HSBC, Wachovia, Motorola, Nike, Compaq (now HP), etc

Provided digital advisory for several start-ups and new digital endeavors from multinational companies. This role provided user experience design, information architecture, creative consulting, including look & feel, functionality definitions and monetization strategies.• Consulting services that resulted in tactics executed as digital programs such as web presence, social media programs, mobile experiences, application development and content production among others.• Clients: UOL Latin America, Alcatel Spain, TuCasamiento.com, OperasOnline.com, Sencil Creams, etc

Managed corporate relationships in order to integrate marketing, business and transactional services in to the portal (owned by the main ISP in the country).• Created engagement strategies with corporate clients, developed marketing campaigns, deployed content integration programs.• Clients: Fiat, J&B, DirecTV and Fravega among others.

Client's strategic advice. Creative direction. Managed web design teams.

Managed clients, art direction and design.