Xevran Ivarra Email & Phone Number

Los Angeles, California, United States

• Lead and provide guidance to a team of senior and junior SEO specialists.
• Manage task workflow, delegate responsibilities to team members, and ensure work is completed within designated timeframes.
• Conduct quality reviews of all outgoing SEO analyst work.
• Appraise the performance of team members and provide additional support/training where needed.
• Ensure SEO best practices are maintained. Update company workflows, process documents and training procedures according to the latest industry trends and knowledge.
• Conduct and review site audits to develop and execute successful SEO and CRO strategies that drive organic growth and ROI.

Los Angeles, California, United States

• Execute key search engine optimization (SEO) tasks such as technical site audits, keyword research, link profile analysis and competitor backlink research.
• Perform conversion rate optimization (CRO) audits and competitor research and analysis.
• Evaluate and report on algorithm updates, content performance, search rankings, and organic traffic.
• QA the work produced by the SEO, Web Development, Copy and Digital Producer teams.
• Meet with clients to explain SEO strategies and provide updates on campaign tasks and progress.
• Train junior team members and supervise their work.

• Design SEO service packages and contracts
• Train internal teams on SEO principles, best practices, and latest industry trends
• Implement processes and tools for communication and collaboration between teams
• Establish key performance indicators (KPIs) and metrics to measure the success of SEO campaigns
• Communicate the unique value proposition of SEO services to existing and potential clients

• Led team member recruitment, training, and motivation to meet organizational goals and objectives.
• Coordinated work schedules and team member bandwidth to ensure seamless delivery of services.
• Foster strong relationships with clients, addressing their needs, expectations, and concerns.
• Optimized operational processes to enhance efficiency and improve overall productivity.

• Monitored media channels, including traditional news outlets and online platforms, to track and report on mentions of specific topics, brands, or individuals.
• Analysed media coverage to identify trends, sentiment, and emerging issues with the potential to influence client public opinion.
• Prepared daily reports with actionable insights to support decision-making and reputation management.

Master Of Science - Msc, Public Sector Administration

Postgraduate Diploma, International Relations And Affairs

Bachelor Of Business Administration - Bba, Marketing