Xevran Ivarra Email & Phone Number

Los Angeles, California, United States

• Lead and provide guidance to a team of senior and junior SEO specialists.• Manage task workflow, delegate responsibilities to team members, and ensure work is completed within designated timeframes.• Conduct quality reviews of all outgoing SEO analyst work.• Appraise the performance of team members and provide additional support/training where needed.• Ensure SEO best practices are maintained. Update company workflows, process documents and training procedures according to the latest industry trends and knowledge.• Conduct and review site audits to develop and execute successful SEO and CRO strategies that drive organic growth and ROI.• Track and analyze technical factors affecting search visibility, crawling, and index coverage and provide insight and recommendations for improvement.• Monitor search algorithm updates and penalties.• Perform in-depth keyword research, map keywords to pages, and prepare content briefs.• Coordinate with team members across all departments (Digital Producer, Copy, Development, and Design) to execute strategy in keeping with SEO best practices.• Lead client calls as a subject matter expert, explaining SEO strategy, campaign results, and future objectives.• Provide the sales team with tailored SEO and CRO audits to enhance their ability to close contracts• Join sales calls to offer expert support and address any technical questions or concerns in real-time.• Forge relationships with potential partners that can help improve and expand our services.

Los Angeles, California, United States

• Execute key search engine optimization (SEO) tasks such as technical site audits, keyword research, link profile analysis and competitor backlink research.• Perform conversion rate optimization (CRO) audits and competitor research and analysis.• Evaluate and report on algorithm updates, content performance, search rankings, and organic traffic.• QA the work produced by the SEO, Web Development, Copy and Digital Producer teams.• Meet with clients to explain SEO strategies and provide updates on campaign tasks and progress.• Train junior team members and supervise their work.• Proficient in the use of SEO tools such as Screaming Frog, SEMrush, Ahrefs, Moz, Google Analytics, Google Search Console, and Google Tag Manager.• Experienced using Content Management Systems such as WordPress, Shopify and BigCommerce.• Intermediate understanding of HTML, CSS, and PHP.• Excellent writing, editing and communication skills.

• Design SEO service packages and contracts• Train internal teams on SEO principles, best practices, and latest industry trends• Implement processes and tools for communication and collaboration between teams• Establish key performance indicators (KPIs) and metrics to measure the success of SEO campaigns• Communicate the unique value proposition of SEO services to existing and potential clients

• Led team member recruitment, training, and motivation to meet organizational goals and objectives.• Coordinated work schedules and team member bandwidth to ensure seamless delivery of services.• Foster strong relationships with clients, addressing their needs, expectations, and concerns.• Optimized operational processes to enhance efficiency and improve overall productivity.

• Monitored media channels, including traditional news outlets and online platforms, to track and report on mentions of specific topics, brands, or individuals.• Analysed media coverage to identify trends, sentiment, and emerging issues with the potential to influence client public opinion.• Prepared daily reports with actionable insights to support decision-making and reputation management.

Master Of Science - Msc, Public Sector Administration

Postgraduate Diploma, International Relations And Affairs

Bachelor Of Business Administration - Bba, Marketing