Xi Chen Email & Phone Number

北京

中国 北京市区

'Beijing

Drive the retail management of around 120 stores of Nirth Region, mainly in Beijing and Tianjin, to ensure every consumer in the store get a premium shopping experience. 1. Recruit and set up retail management team. Establish team work process and standard. Team capability building and target setting to ensure high performance and morale of team;2. Lead the retail team to conduct regular store visit to identify the key drivers in retail stores. Solve the problem in retail operation to improve operational efficiency, by process rescheduling, inventory management, SA training etc.3. Analyze, drive and monitor the retail store target and operation KPI. Conduct regularly review of store performance and constantly coach the customer to build up retail capabilities by co-working store uplift actions with fact-based findings and insights. 4. Manage resource allocation in retail stores. Optimize the merchandising and inventory management to achieve the best utilization of resource.5. Brand exposure and optimization in retail outlets in accordance with company guidelines. 6. Lead the team to monitor market and competitor. Regular report the business trends in markets.

Beijing

Drive the sales growth in responsible area by managing distributor in terms of marketing campaigns execution, new POD development, retail store management, inventory optimization, novelty introduction etc. 1. Understand the need of customers and consumers, develop responsible area business plan and implement the plan, leverage the internal and external resources from company and customer to achieve the sales target 2. Train and coach customers to execute marketing campaigns and novelty launch in accordance with company standard. Manage retail stores to execute in same standard and process. 3. Coach the customer to make annual sell-in plan, monthly replenishment order and novelty launch plan. Ensure a right stock coverage in both warehouse and stores. 4. Review business regularly with customers to discuss on improving the sales and inventory management. Review the campaign ROI to improve customers’ resource utilization and operational efficiency 5. Develop new franchisees and shops via understanding the territory, retail landscape, consumer traffic, competition. Supervise and participate in new shop location selection, negation, and opening. Renovate and relocate to upgrade stores. Build and maintain partnership relationship with landlords. 6. In 2014-2016, the responsible area kept high double-digit growth rate in sales while the sales share remained biggest in all regions. The growth rate was 20 percentage higher than other regions while all the operational KPI including stock turnover, in stock rate and sales growth all showed overwhelming advantages than the other regions

Beijing City, China

1. Responsible for sales management of Beijing City, key north Tier 2 cities respectively.2. Meet and exceed the sales target in assigned area. Review sales achievement regularly with distributors. Develop and manage distributor based on business requirements.3. Ensure store merchandising in accordance with company standard.4. Coach the distributor to conduct novelty order, replenishment, inventory management and stock transfer between stores. 5. Exceed company target in terms of sales growth and operational KPIs in 2 successive years and keep top 1 performance in all areas.

Beijing City, China

1. Set up LEGO CHINA BI system, dashboard reporting system, and generate regular report for GM to control the business. 2. Build industrial and competitor database, collect industrial dynamics and competitor information to make industrial and competitor insights, directly report to GM to support strategic decision. 3. Build operation S&OP system and apply to all business levels.4. Cooperate with colleagues from headquarters, integrate China business data into global BI system, to achieve the coherence of China business with global standard5. Participate in China Strategy and Business Plan with comprehensive strategic and sales analysis. 6. Analyze budget allocation and utilization progress; Analyze marketing campaigns ROI to maximize the output of marketing resource 7. Lead the national baby channel development and retail outlet expansion. Set up business cooperation with national and regional baby store chains. Expand LEGO sales in baby channel to 30 times in around 2 years.

1. Lead industrial research in China. Generate research for managements’ decision of China strategy.2. Work closely with McKinsey to conduct due diligence research of potential acquisition target company (incl. industrial trend, regional market consumption/capacity, competitor deep dive, key person interview, financial assessment) to make due diligence report and investment proposal.3. After acquiring the third largest domestic company, work as consultant to the acquisition company for management integration, incl introducing Balanced Scorecard Process, and Five Year Business Plan compilation. 4. Work as Holcim Foundation APAC Coordinator to promote sustainable architecture design and buildings in China. Lead APAC Carbon Reduction project and act as coordinator.5. Bilinguals working. Report directly to general manager and vice president of APAC.

Beijing City, China

1. Responsible for market research and analysis projects supporting company business. 2. Monitor industrial and market dynamics, and make regular report to management. 3. Work with oversea colleagues to collect China competitor updates.

Master'S Degree, Material Science And Engineering

Bachelor Of Engineering, Material Science And Engineering