Xi Chen Email & Phone Number

中国 上海市

Shanghai, China

上海

• Brand marketing: Supervise and consult on marketing strategy and activities such as industry research and report, case building, PR strategy planning, event planning, social media operation and award applications for the digital solutions from MTDP.• Brand building management: in charge of brand strategy development and brand building planning for F&B industry digital solutions and products in strategic key account department incl. market and client insights, competitor review, value positioning etc. • Intelligent Restaurant MVP Project: Project manager of the strategic innovation project, in charge of strategy development, resourcing, client development, project management across multiple internal and external functions and PR planning etc. Secured 5 key account and launched the 1st intelligent store for MTDP within two months.

Shanghai City, China

•Brand strategy development: Successfully planned and delivered high quality strategy work as the leading strategist in a variety of projects. Work include market analysis, communication audit, consumer research & insights, brand positioning, brand architecture, messaging matrix, tagline development and naming, brand status research, brand engagement, brand building roadmap etc. Clients include Skoda China, Galaxy Macau, HNA Hospitality Group, Sailun Jinyu Group, Haike, Ayala and CEM for corporate branding; TRT Health, Pernod Ricard, JD Finance, Ant Finance, Efund and CEM for consumer branding. •Product & experience development: Client manager and strategist in project of new product development projects: Pernod Ricard China new product concept and test, experience development for HNA hotels, a global product concept development for Ant Finance.

Beijing & Shanghai

•Client & project management: Being trusted consultant for key accounts such as Huawei, TRT Health, Deppon, JD Finance, Pernod Ricard, HNA, Leiyunshang, Donghai Bank, StarTimes etc. High efficiency project management with high quality deliverables across all forms of brand consulting projects from brand strategy development to VI and retail environment development. Effectively managing and leading creative team and external agencies to ensure on time and superior quality deliverables.•Global project experience: co-work with global team for clients include Pernod Ricard, Huawei, Galaxy Macau, StarTimes Oral-B, Delphi etc.•New Biz Development: Successfully led and contributed to key clients wins in Landor China, wins include HNA, Huawei, JD Finance, Ant Finance, Shunfeng, Citic Investment etc.

• Project manager of UK-China magazine "C Briatnia", successfully launched the 1st edition from a scratch in 2012.• Project manager of London official Chinese social media promotion project.• Event coordinator with successful international events experiences.

Master Of Science (Msc), Media, Communication And Developement

Bachelor'S Degree, Communication And Advertising