•Designed and implemented digital content strategies across popular social media platforms such as WeChat Official Account, RED, WeChat Channels, Douyin & Weibo to drive user growth•Built editorial calendar for 10+ clients including high-end malls, real estate companies and travel destinations and led creative team to produce social media posts and short videos on a regular basis •Translated each brands’ identities, messaging, and business priorities into social media execution to maximize brand awareness and revenue growth•Collaborated with online influencers to promote brands and campaigns in a creative manner on social media•Analyzed and tracked data metrics to optimize future social media marketing strategies and newcontent creation

•Led cross-functional team to create engaging social media contents and for 150+ clients including restaurants, catering brands, real estate, and tech firms•Coordinated with creative team, clients, and stakeholders to assure consistently excellent campaign delivery and execution•Oversaw engagement data that maximize viewership, grow brand reach, and accelerate revenue

•Created and transformed conceptual ideas into words for magazines, website content, social media posts, and other writing projects•Wrote and edited WeChat posts, operated WeChat Official Account for a high-end luxury shopping mall in Dallas on a regular basis