Xi Chen Email & Phone Number

Montreal, Quebec, Canada

• Strategize and execute marketing plans for ICAO events such as TRIP, AVSEC, Innovation and Environment events, helping to meet annual product revenue targets through direct revenue impact via marketing campaigns• Coordinate with technical bureaus and sales team for the successful promotion of events and sponsor/exhibitor opportunities• Prepare monthly and quarterly marketing KPI reports, marketing strategy presentations, and social media ROI tracking reports• Conduct research and… Show more • Strategize and execute marketing plans for ICAO events such as TRIP, AVSEC, Innovation and Environment events, helping to meet annual product revenue targets through direct revenue impact via marketing campaigns• Coordinate with technical bureaus and sales team for the successful promotion of events and sponsor/exhibitor opportunities• Prepare monthly and quarterly marketing KPI reports, marketing strategy presentations, and social media ROI tracking reports• Conduct research and analysis of new marketing automation tools in the market and lead procurement project to replace the current marketing automation system• Pioneer the research, analysis, and procurement process of social media management, content management, and digital asset management tool to meet team growth needs• Guide marketing interns and provide proper training and guidance Show less

Montreal, Canada Area

• Provided multichannel marketing campaign support for new products/publications, websites, workshops, events, etc.• Drove and executed marketing strategies via social media organic posts, paid ads, newsletters, and landing pages, and conducted A/B testing, retargeting, and campaign monitoring for revenue generation marketing activities• Tracked and monitored ICAO social channels, including Facebook, LinkedIn, Twitter (X), Instagram and YouTube

Montreal, Canada Area

• Managed delivery of time-sensitive multichannel marketing campaigns, working effectively with Sales, Web Design and Development, Quality Assurance, Database, Medical Directors, Programmers, Pricing, and External Partners• Led online campaigns from initiation to closure, overseeing audience targeting, resource planning, campaign launching, timeline scheduling, performance monitoring, data analysis, and reporting• Analyzed and adjusted strategies to ensure continuous improvement… Show more • Managed delivery of time-sensitive multichannel marketing campaigns, working effectively with Sales, Web Design and Development, Quality Assurance, Database, Medical Directors, Programmers, Pricing, and External Partners• Led online campaigns from initiation to closure, overseeing audience targeting, resource planning, campaign launching, timeline scheduling, performance monitoring, data analysis, and reporting• Analyzed and adjusted strategies to ensure continuous improvement, meeting and exceeding client expectations Show less

• Coordinated online marketing campaigns targeting healthcare professionals with cross-functional internal teams, external partners, and vendors• Screened valuable data for business needs, tracked and analyzed campaign performance, and provided outcome reports and suggestions for campaign stakeholders

Office For Students With Disabilities, Mcgill University, Montreal, Quebec

Arranged the exams, served and invigilated the disabled students, communicating with professors if needed and in charge of emergent incidents taking places

Department Of Economics, Mcgill University, Montreal, Quebec

Assisted professor with assignments and exams grading, advising and administrative duties, and hosted weekly office hours and conferencesWorked as the TA of Econ 225 - Economics of the Environment for Winter 2014 & Fall 2014 and Econ 219 - Current Economic Problems for Winter 2015

Master Of Science, Agricultural Economics-Thesis

Research thesis: Economic and Environmental Impacts of Biofuel Policy in Canada: An Application of Input-Output Modelling.

Bachelor Of Economics, Major: International Economics And Trade; Minor: Government Procurement