Supported and leveraged each regions and dealers, provided mkt campaign action plan and retail level design or promotion materials, steered regions and dealers to promote BMW financial services in local marketOptimized central marketing joint campaigns, supported execution for financial services annual events and conferences which are expected over 500 dealers attend from each regionPlanned and executed BMW and MINI Quarterly Campaign to promote retail finance products, internal alignment within BMW group for quarterly key models’ promotion strategy and channels, POS design for dealer showroom promotion and social mediaLaunch models’ joint campaign within BMW group, dealer marketing promotion and nation-wide events integration, like roadshow or experience day, online promotion integration, like website or digital promotion

Assisted senior manager of key account & used car team, consolidated daily administrative documents, team budget forecast, conducted finance process including SAP, vendor management, invoice, Cross-functional collaboration.BMW key account business ATL and BTL marketing campaign, website update, media cooperation, EDM promotion and dealer supportBMW key account business sponsorship support, work with key account enterprises, test drive events, brand experience and so onBMW used car marketing communication annually strategy development, ATL and BTL marketing campaign, retail marketing supportContent development, KV, flyer, video, retail setup and décor

Deep communicated with client for brand strategy, product USP, customer preference and market satisfactionProvided brand communication strategy planning, digital campaign promotion, marketing consulting and services for clientsCoordinated and executed for digital campaigns. Cooperate with creative department, strategy department, and social department to provide professional services for clients