Xia Li Email & Phone Number

Ridgefield Park, Nj, Us

Category lead for dishwashers and microwave ovens in digital appliances:- Proposed product purchasing plan on a weekly basis and work with the Global Operation Center at the Headquarter to achieve just-in-time supply chain management for Dishwashers and Microwave Ovens;- Conducted the PSI (production, sales, inventory) process to analyze product growths and allocate products based on inventory status, account priorities, promotions, and market trends to maximize the financial performances of the related product groups;- Supported the S&OP consensus meetings by working with product marketing, sales operations, and logistics teams to ensure forecast alignment between marketing, sales, and financial plans;- Analyzed and managed the product inventory to maintain a healthy week of supply and safety stocks to support sales operations;- Monitored the supply and demand changes, assessed supply chain disruption risk​ and provided recommendations for mitigation plans. e.g., Assessed the impact of the COVID-19 on the supply chain management of home appliances, and recommended production plans and product allocation plans to support sales.

New York, Ny, Us

- Conducted academic researches on multiple topics, including Germany Mittelstand (Small and Medium-sized Enterprises), sharing economy and freelancers, and the CSR disclosures on S&P 100 websites, by studying previous literature and applying statistics, machine learning and visualization to extract insights from data.

New York, Ny, Us

- Accessed, extracted, and processed financial data from multiple databases and built a database of investment banks in the US; Applied big data and machine learning approaches for deal sourcing and identifying potential investment bank partners.- Worked in a sub-group to conduct cluster analysis applying methods such as K-means clustering and NLP to identify the characteristics of the investment banks and M&A trends among different clusters. - Analyzed and visualized the results using Tableau and Google Analytics with interactive dashboards to deliver conclusions and assist shareholders in making informed decisions.

- Maintained public relations to drive coverage for the commercial complex; prepared advertising plans, and conducted daily operations on digital platforms. - Planned media and advertising campaigns for PR and marketing events on Omni-channels. Sourced, liaised, and coordinated with third party agencies and internal departments for media campaigns to drive substantial traffic to the mall. Communicated with business partners (e.g., Tencent, Nike, Elle).- Led a project team of 6 people to coordinate the digital transformation of the CRM (Customer Relationship Management) system, combining the system with the social network WeChat on mobile devices to enhance customer engagement; Conducted product testing to identify issues and gather feedback from business stakeholders before release; Analyzed the customer demographical and transactional data collected from the database to extract business insights.

- Conducted marketing research based on retail marketing and competitive analysis. - Assisted Deputy General Manager and Marketing Manager in renovation and preparation for the reopening of STS during the renovation, working on the solutions and reestablishment for the CRM system. - Planned and executed marketing events. Coordinated with tenants (e.g., Lane Crawford, Salvatore Ferragamo, Akris, Pandora, Zara) for collaborations.

- Received management training and attended job rotations among different commercial properties of Wharf Group in Hong Kong (3 months) and Shanghai (9 months) and mastered an overall knowledge of investment properties.

Master Of Science - Ms, Information Systems

Master Of Science - Ms, Business Analytics

Bachelor Of Management, Real Estate Operation And Management