Xiang (Daniel) Chen Email & Phone Number

Los Angeles, CA, US

Chicago, IL, US

New York, NY, US

In my capacity as VP, Addressable Strategy and Activation at Matterkind, I am at the forefront of driving strategic programmatic campaigns that deliver exceptional media performance for a diverse range of accounts. With an annual billing exceeding $65M, I oversee an array of prominent brands spanning various sectors, including Retail, Finance, Healthcare.

West Hollywood, CA, US

As VP, Programmatic, I manage all business functions associated with the programmatic team. This includes but is not limited to overseeing/evaluating all partnership integration through OpenRTB- both on the buy and sell sides, establishment of the on boarding process from initial validation to scale, managing key partnerships on a 1:1 basis, yield.

West Hollywood, CA, US

As the Director of Ad Operations, I manage the AdOps team and play a key role in recruiting, hiring, training, and onboarding team members, to ensure all digital display campaigns were handled efficiently, accurately and in a timely manner. I developed departmental processes and created an internal Ad Operations handbook for new hires. On the yield.

West Hollywood, CA, US

The position of senior campaign manager is one that is integral to our success as a company. This position plays a central role between our media buying and sales teams, using analytical skills to measure and adjust campaign performance across sites. The senior campaign manager is responsible for launching and pausing campaigns, optimizing campaigns, and.

West Hollywood, CA, US

The position of campaign manager is one that is integral to our success as a company. This position plays a central role between our media buying and sales teams, using analytical skills to measure and adjust campaign performance across sites. The campaign manager is responsible for launching and pausing campaigns, optimizing campaigns, and aiding clients.

West Hollywood, CA, US

• Revenue analysis of email campaigns to help supervisor make operation decisions
• Pull reports on a daily, weekly, and monthly basis for reporting such as inventory management, over/under delivery reporting, analytics, and restart placements based on performance.
• Analyze the performance of placements and preparing appropriate adjustments for media buyers to implement for optimal profit.
• Prepare daily, weekly, and monthly traffic and budget reports and analyze them to ensure performance is on track to meet traffic and ROI goals.
• Keep daily revenue and cost record for all email, display, video pre-roll campaigns
• Aid clients in retroactively solving issues basis on the analysis of their campaigns

Calabasas, CA, US

• Researched and integrated property information of apartments within the Greater Los Angeles area, allowing agents to access and extract information conveniently and expeditiously
• Updated information of properties by using GoldMine CRM software to facilitate transactions of information needed by agents
• Performed property analysis and financial valuations to assist agents attain specific information about properties

Master Of Business Administration - Mba

International Exchange, Brand Management

Master Of Science, Applied Finance

Bachelor, Finance

Bachelor, Engineering In Project Management