Xiang (Daniel) Chen Email & Phone Number

Los Angeles, Ca, Us

Chicago, Il, Us

New York, Ny, Us

In my capacity as VP, Addressable Strategy and Activation at Matterkind, I am at the forefront of driving strategic programmatic campaigns that deliver exceptional media performance for a diverse range of accounts. With an annual billing exceeding $65M, I oversee an array of prominent brands spanning various sectors, including Retail, Finance, Healthcare, and Tech. Some of the esteemed brands I've had the privilege to collaborate with include CB2, CME, MFS, IHOP, El Pollo Loco, Eggland’s Best, Alterra, Schneider Electric, Honda Powersports, Harman, Circle, Western Union, Novavax, Sun Pharma, Kaleo, Adamas Pharmaceuticals, Blueprint, and Leafguard.Central to my role is the establishment and cultivation of relationships with senior-level agency and brand stakeholders. This approach not only builds trust but also serves as a catalyst for identifying new business opportunities that contribute to sustained growth and success.At the heart of my responsibilities is the leadership and mentorship of a high-performing team comprising over 20 programmatic and addressable strategists and campaign managers. In the context of a remote work environment, my robust leadership skills come into play as I adeptly manage diverse personalities and navigate operational challenges. My capacity to adapt account plans and align them with client objectives underscores my commitment to delivering excellence.Furthermore, I am deeply committed to collaborating with internal and external partners to deliver customized solutions, innovation plans, and tailored thought leadership materials. My dedication to fostering client success and continuous growth is exemplified by my track record of successfully managing P&L, driving year-over-year growth in client media billings, and introducing new product offerings.

West Hollywood, Ca, Us

As VP, Programmatic, I manage all business functions associated with the programmatic team. This includes but is not limited to overseeing/evaluating all partnership integration through OpenRTB- both on the buy and sell sides, establishment of the on boarding process from initial validation to scale, managing key partnerships on a 1:1 basis, yield management/optimization, and business development with a key focus on ensuring both ad quality and inventory quality using both internal and MRC accredited third party solutions.As the VP, Inventory Quality, I oversee the Publisher Development team in all areas with special focus on sourcing key premium inventory, growing direct relationships, and further developing traffic quality initiatives. I guide the team in using our publisher solutions to help key publishers develop their revenue by implementing cutting-edge units, like our OutStream solution, and optimizing yield through our multi-layered demand stack. Most importantly, I am continuing to expand our programs designed to ensure quality through anti-fraud measures (both internal and third-party technical solutions), strategic participation in TAG and the IAB, and vetting of publishers.

West Hollywood, Ca, Us

As the Director of Ad Operations, I manage the AdOps team and play a key role in recruiting, hiring, training, and onboarding team members, to ensure all digital display campaigns were handled efficiently, accurately and in a timely manner. I developed departmental processes and created an internal Ad Operations handbook for new hires. On the yield management side, my main job is to maximize company revenue by overlooking the performance of all products across multiple platforms, measure advertiser campaign performance, and provide insights and actionable recommendation. I optimize campaigns (Tag based and Programmatic), including investigating delivery discrepancies, optimizing display campaigns based on the advertiser’s ROI goals, analyzing domain/app performance for video campaigns, adjusting ad timeouts for video placements, generating and reviewing daily performance reports, etc. I am also Ad Ops lead point of contact to communicate with Programmatic Specialists, Campaign Management, and Analytics to maintain a solid understanding of upcoming and current account activity, performance, and client needs. I work closely with our Engineering Dept to identify reporting and technical issues related to ad serving, and to automate portions of the department’s optimization decision-making algorithm within our proprietary ad-serving platform to allow greater scale and efficiency. In addition, I implement internal cross-departmental quality monitoring processes to ensure ad quality and inventory quality across our premium network, and manage third-party advertising quality and inventory quality partnerships (e.g. Whiteops, ForensiqIQ, The Media Trust, Risk IQ, Pixalate, etc.)

West Hollywood, Ca, Us

The position of senior campaign manager is one that is integral to our success as a company. This position plays a central role between our media buying and sales teams, using analytical skills to measure and adjust campaign performance across sites. The senior campaign manager is responsible for launching and pausing campaigns, optimizing campaigns, and aiding clients in retroactively solving issues. The campaign manager is also in charge of generating and providing reporting such as inventory management, over/under delivery reporting, analytics, restarts, and other reporting needs, as well as preparing daily, weekly, and monthly traffic and budget reports to ensure performance is on track to meet traffic and ROI goals.

West Hollywood, Ca, Us

The position of campaign manager is one that is integral to our success as a company. This position plays a central role between our media buying and sales teams, using analytical skills to measure and adjust campaign performance across sites. The campaign manager is responsible for launching and pausing campaigns, optimizing campaigns, and aiding clients in retroactively solving issues. The campaign manager is also in charge of generating and providing reporting such as inventory management, over/under delivery reporting, analytics, restarts, and other reporting needs, as well as preparing daily, weekly, and monthly traffic and budget reports to ensure performance is on track to meet traffic and ROI goals. This position requires a minimum of a Bachelor's Degree or equivalent education and previous experience during an internship program. This job utilizes a theoretical body of knowledge that can only be gained through education and experience in financial and mathematical analysis.

West Hollywood, Ca, Us

• Revenue analysis of email campaigns to help supervisor make operation decisions• Pull reports on a daily, weekly, and monthly basis for reporting such as inventory management, over/under delivery reporting, analytics, and restart placements based on performance.• Analyze the performance of placements and preparing appropriate adjustments for media buyers to implement for optimal profit.• Prepare daily, weekly, and monthly traffic and budget reports and analyze them to ensure performance is on track to meet traffic and ROI goals.• Keep daily revenue and cost record for all email, display, video pre-roll campaigns• Aid clients in retroactively solving issues basis on the analysis of their campaigns

Calabasas, Ca, Us

• Researched and integrated property information of apartments within the Greater Los Angeles area, allowing agents to access and extract information conveniently and expeditiously• Updated information of properties by using GoldMine CRM software to facilitate transactions of information needed by agents• Performed property analysis and financial valuations to assist agents attain specific information about properties

Master Of Business Administration - Mba

International Exchange, Brand Management

Master Of Science, Applied Finance

Bachelor, Finance

Bachelor, Engineering In Project Management