Xiang (Kat) Li Email & Phone Number

Culver City, California, Us

Culver City, California, Us

Culver City, California, Us

Addison, Tx, Us

Addison, Tx, Us

• Verify data accuracy by completing logic checks against consumer survey data; Assure content accuracy of consumer analytics reports by completing data checks against charts; test survey to guarantee fieldwork accuracy.• Analyze data within SPSS using statistical models, for example, Frequency, Cross-tabs, Decision Tree, Regression, Factor analysis, Clustering, TURF, etc.; produce up to 100 charts in Excel daily; publish market research reports weekly.• Frequent use of online portal to produce Banner analysis using MarketSight, etc.• Assist internal project manger in managing survey fieldwork; corporate with external vendors to understand survey logic. • Research on emerging consumer technology products and services in up to 8 industries, for example, smart home, digital health, mobile, etc.; provide marketing strategies on both consumer & industry research projects.• Conduct global consumer surveys on digital technology trends and adoption.

Addison, Tx, Us

Munich, Germany, De

• Conducted interviews with clients to gather business requirement and design project roadmap.• Wrote SQL to extract clients’ financial and operational data from relational database including OLTP and OLAP. • Profiled and preliminarily analyzed data to assist with data quality problem diagnosis.• Outputted data to analytic and reporting tool like Excel, SPSS, created reports to address clients’ problem.

London, England, Gb

• Developed 24 new customers by making phone calls daily and by participating in commercial activities weekly. • Contacted existing customers through emails and phone calls to inform them of financial products daily. • Hosted an educational finance and banking training for 50 high school students, as the teaching assistant in the Future City Banker Program, taught hot financial topics to the attendants; strengthened customer relationship.

• Founded a team to promote an academic and business program on campus targeting 1000+ undergraduates and graduates. • Accomplished 4 large-scaled Career Talk events on campus monthly, offering job interview and resume creation assistance to 120+ students; promoted campaigns within in-person interactions and social medias such as Facebook, Renren, Weibo, Twitter, etc.• Convinced 40 top students to participate in the program and led my team to achieve the 4th place among 35 universities in business performance nationwide; established long-term operation frameworks.

Zurich, Zurich, Ch

• Conducted market research using SurveyMonkey; researched 10,000+ clients through online survey link, phone calls and face-to-face talk; collected and analyzed data. • Engaged with promotion campaigns including in-person interaction, email marketing and social media implication to implement a new insurance product to marketplace. • Successfully presented business plans to the top management team; completed the launch of new insurance.

M.S., Information Technology Management

Master Of Science (M.S.), Marketing/Marketing Management, General

Bachelor'S Degree, Real Estate

Business Administration And Management, General