Xiang Li is a frontier player of education technology, currently pursuing her MBA at Tsinghua University and Cornell University's SC Johnson College of Business. With a strong academic foundation and a diverse professional background, she has demonstrated a keen ability to bridge the fields of Tech, education, and mass communication.Currently served as the Chief Marketing Officer at a Tech education company Monki.ai which has impacts on more than 10 million users globally. She has thrown herself in developing tech educational projects for 4 years, taking initiatives in the edu tech industry in China and before that, she has been a journalist and a public relation pro in communication track;She is the 1st generation of GenAI applier in China and made GenAI, LLM, BCI tech built in 4-5 major projects in education domain, integrating AI and other advanced technologies into practical applications, enhancing learning experience and mental wellness. Xiang’s professional journey, characterized by her strategic expertise and multilingual prowess, continues to foster innovative approaches in the educational sector.
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Digital Learning ConsultantUnicefBeijing, China -
Chief Marketing OfficerMonki.Ai Dec 2022 - PresentShanghai, China·Responsibilities:-Spearheaded the marketization of AI-generated content for educational products, driving strategic growth.-Led comprehensive user research initiatives and built a thriving community on digital platforms.Developed and standardized SOPs for AI-generated content, ensuring adherence to educational standards.·Achievements:-Directed the successful product strategy, leveraging user feedback to launch three AI-driven educational products.-Pioneered new business models and partnerships with industry stakeholders, enhancing AI adoption in education.-Launched two flagship products:1/AI Avatar Reading Tool for the novel Journey to the West, enhancing reader engagement.2/AI Avatar Guidance System for museums, improving visitor experiences with interactive tours.·Tech-stack:-Large Language Models (LLMs), prompt engineering, vector database building, AI avatar creation.
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Head Of MarketingScietrain Nov 2021 - Jul 2022Hangzhou, Zhejiang, China·Responsibilities:-Founded and led the inaugural AI marketing team, overseeing psychologists to enhance service delivery for AI-based products.-Developed market strategies for the flagship AI therapist product, actively engaging beta users and integrating it into relevant industries.·Achievements:-Successfully introduced the AI therapist application for mental wellness, specifically targeting teenagers, across sectors such as hospitals, universities, and professional psychologist alliances.-Managed user data analytics to inform product development and guided integration within the youth mental health sector.·Tech-stack:-Google Analytics, Westlake Language Model, Tableau.AI -
Marketing DirectorDalian Wanda Group Apr 2018 - Nov 2021Chaoyang District, Beijing, China·Responsibilities:-Mastered fundamental concepts and identified application scenarios for crucial technologies like AI, business intelligence (BI), and robotics.-Analyzed pain points across Wanda's four major business groups: real estate, commercial management, cultural management, and finance, through regular interactions and startup research.-Systemized standards for the Wanda Innovation Accelerator, facilitating batch operations to empower the group with core startup products and transition to a more agile business model.·Achievements:-Provided training to startups to help them integrate into the business ecosystem, fostering a robust innovation environment and training system within the Wanda Accelerator.-Developed an efficient connection system with startups, VCs, and other accelerators, enhancing collaboration for project financing and localization.-Increased awareness of Wanda Innovation Accelerator in the tech industry, fostering promising cooperation models.-Introduced the latest tech and VC trends to Wanda leadership, enhancing their understanding of the tech landscape.-Produced industry reports on sectors like AI, big data, and infrastructure by leveraging insights from startups. -
Senior ManagerEdelman May 2014 - Apr 2018Beijing·Responsibilities:-Led the design and consolidation of corporate communication and marketing strategies for world's top 500 clients like Shell and Nissan in the Greater China market, as leading third party to work with consulting and creative agencies like JWT and Accenture.-Evolved corporate communication into fully digitalized media system for Shell China and launched marketing strategies in the autonomous driving sector for Nissan through thought leadership development and targeted new media marketing initiatives.·Achievements:-Continue to provide state-of-art service to World500 companies' strategies in China-Successfully achieved business objectives for clients over three years as the lead agency, enhancing their presence and effectiveness in the China market.-Established a strong thought leadership position for clients in the autonomous driving sector, contributing to increased brand recognition and engagement. -
JournalistPeople'S Daily Nov 2012 - May 2014Chaoyang District, Beijing, China·Responsibilities:-Specialized in political and educational news, becoming the youngest on-camera reporter and senior editor at People’s Daily.-Hosted live interviews with notable global leaders, including ministers, diplomats, and mayors.-Initiated and managed People.cn’s first social media accounts, expanding reach across platforms like Facebook, Instagram, Twitter, YouTube, and LinkedIn.·Achievements:-Provided in-depth journalistic coverage of Asia’s role in global economic discussions at the APAC and Bo'ao Forum.-Reported on key meetings at the BRICS Forum, highlighting contributions to international trade and cooperation.-Documented significant legislative and political developments during the National "Two Sessions," enhancing public awareness and understanding.
Xiang L. Education Details
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Distinction -
Master Of Business Administration - Mba -
Journalism
Frequently Asked Questions about Xiang L.
What company does Xiang L. work for?
Xiang L. works for Unicef
What is Xiang L.'s role at the current company?
Xiang L.'s current role is Digital learning consultant.
What schools did Xiang L. attend?
Xiang L. attended Cornell University, Tsinghua Pbcsf 清华五道口, University Of Sheffield, 四川外国语大学.
Who are Xiang L.'s colleagues?
Xiang L.'s colleagues are Mina Albert, Franck-Eric Ettien, Irina Mironova, David Parker, Maryam Abdul Rasheed, Tomas Gonzalez, Angela Johnson.
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