Olivia Liang Email and Phone Number

Strategic Planning & Development- Huazhu GHB Strategic Development Plan- Huzhu GHB Business Model Development- Steigenberger Brand Development Strategy- Airport Hotel Product Model- Blossom Hotel Alliance Business Plan- Model development for feasibility study, operation data analysis, BI system, executive assessment etc.Transaction & Acquisition Planning- Wanda & Yongle Huazhu management contract valuation & transition planning- Sunac hotel asset operation assessment & valuation- Hotel brand acquisition strategy & planningMarket Research & Feasibility Study- Conduct market research & feasibility study for more than 100 projects over 30 cities- Prepare business plan for more than 20 projects, including competitive market analysis, financial projection, brand positioning, facilities outline, operation suggestions etc.(Steigenberger Hangzhou (MGM), Blossom Hill Tianjin (Indigo), Steigenberger Ski Resort Salimu Lake Xinjiang, Blossom Hill Shanghai Zhujiajiao, Blossom Hill Sanya Haitang Bay, Song Hotel Liyang, etc.)Business Networks- Develop and maintain business networks with owners, hotel operators, investors and business partners etc.

Conduct asset management practice during the life cycle of lodging asset, including feasibility study, operator selection, management contract negotiation, project management, pre-opening and operation supervision Feasibility Study- Site inspection, data collection, supply-demand analysis, positioning and financial feasibility study for new projects- Operator Selection & Management Contract Negotiation- Conduct operator selection in a competitive bidding process and lead the negotiation of both commercial and non-commercial terms representing the owner's interest and strategyProject Management & Pre-opening Arrangement- Coordinating among owner, operator, designer, construction company and other third-parties, ensure the project is developed in line with the schedule, budget and relative standardsHotel Operation- Maintain complete control and coordination between the owner and the operator, ensuring all service level agreements are in compliance. Ensure operation efficiency and effective cost-containment practices are in place and maximizing cash flow. Discover upside potential of hotel products and necessity of refurbishmentOthers- Development of hotel asset management system and databaseProjects distributed: Shanghai, Tianjin, Jinan, Xishuangbanna, Wuzhen, Tongxiang

- Conduct revenue management for 5 hotels- Responsible for pricing strategy, analysis, comp set review, annual budget and forecast to optimize hotel revenue- Accountable for critiques of sales strategy effectiveness and develop revenue strategy- Develop revenue management tools & models