Christian Tait Email and Phone Number
Conceptual, creative strategist with 20+ years' experience developing killer aesthetic across multiple mediums ranging from digital marketing, social media, consumer packaged goods and photography. Former US Army Air Traffic Controller recognized for delivering consistent results that impact and drive customer engagement through a detail oriented, flexible approach. My online portfolio can be viewed at: www.christiantait.comCareer HighlightsWorked on an entire storewide rebrand for Whole Foods Market consisting of over 3,000 SKUs.Delivered 24% YoY sales increase by leading corporate re-branding campaigns for two consumer brands that included new websites, product catalogs, marketing collateral and standardized product design.Drove incremental growth of $2M in sales by developing and driving marketing collateral campaigns supporting product load-ins into stores such as Walmart, H.E.B., Sam’s Club and Costco.Increased brand awareness 40% through multi-channel traffic strategies by inventing content that was on-brand, relevant and tailored to an online audience.Saved $20k in materials and labor identifying a way to eliminate a separate manufacturing process by developing a shrink-wrap label design with an incorporated tamper band.Specialties: Graphic Design • Packaging and Print Design/Production • Web/Email Design and Marketing • Brand Identity • Art/Creative Direction • Social Media • Communication Strategy • Multi-channel Brand Strategy • SEO • Photography • Metrics Analysis • Gorilla Marketing • Basic HTML
Tillbrook Melaleuka Group (Tmg)
View- Website:
- tmgwa.com.au
- Employees:
- 19
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Graphic Designer And PhotographerTillbrook Melaleuka Group (Tmg)United States -
Graphic Designer & PhotographerTillbrook Melaleuka Group (Tmg) Feb 2023 - PresentPerth, Western Australia, Australia -
Adaptive Designer/Graphic DesignerMarks, Part Of Sgs & Co Jul 2021 - Jun 2022Austin, Texas, United States• Collaborated with a Creative Director, a Senior Art Director, a Copywriter and Project Managers to assemble a quality art team supporting CVS Pharmacy’s labels and packaging.• Prepared printer-ready art files for prepress houses and/or printers and communicated release of files to appropriate parties.• Worked closely with a senior art director and project managers to communicate and resolve any printing issues.• Ensured working design files and support art files are current and properly archived upon project completion.• Worked with the Senior Art Director to adjust project goals and design revisions on the fly as necessary to adapt to changing situations to meet established schedules. -
Production Artist/Graphic Designer By ContractorWhole Foods Market Oct 2018 - Jun 2021Austin, Texas Area• Part of an onsite design team that worked on an entire storewide rebrand consisting of over 3,000 SKUs.• Created packaging layouts for food, supplements and other consumer goods using strict designated brand guidelines and FDA regulations.• Executed extensive mechanical revisions to graphic files for product packaging.• Prepared printer-ready art files for prepress houses and/or printers and communicated release of files to appropriate parties.• Worked closely with print production specialists and project managers to communicate and resolve any printing issues.• Ensured working design files and support art files were current and properly archived upon project completion. -
Senior Manager, Graphic Design & Digital ContentGenesis Today, Inc. Jul 2012 - Mar 2018Austin, Tx• Led a corporate re-branding campaign to help drive new business that included a new website, product catalogs, marketing collateral, standardized product design and a comprehensive brand-identity package. • Fulfilled all marketing, brand management, creative, web, email, social media and photography needs for two global consumer packaged goods brands, Genesis Today and Pure Health. • Conceived, owned and maintained the vision and execution of package design from concept to roll-out of over 120 SKU’s to include Asia and Canadian markets.• Developed and drove marketing collateral campaigns for several multi-million dollar product load-ins into stores such as Walmart, H.E.B., Sam’s Club and Costco. • Created and implemented trade show, event and environmental designs and matching handout collateral.• Managed a team consisting of a graphic designer, copywriter and social media manager.• Worked closely with sales teams to understand scope of work requests, key goals and messages by pitching products and trends to reflect objectives.• Grew brand awareness and social media 40% by following through contests, promos and targeted advertising. • Designed and managed in-store and online marketing, promotions, advertising, email marketing, coupon programs, trade shows, displays and media.• Managed printing partner/manufacturing relationships. • Produced product labels while Maintaining strict FDA guidelines, US standards, store-specific guidelines and all brand certifications.• Composed, planned and produced cohesive visual creatives across multiple platforms including packaging, product labels, displays, flyers, posters, catalogs, print ads and web content for Genesis Today and Pure Health. • Photographed and styled all product and lifestyle stock photography. Sourced, interviewed and trained 4 design candidates for full-time employment and internships.• Contributed to an unprecedented two consecutive years on the Austin Fast 50 and Fortune 500 Inc. -
Campaign Manager & Graphic DesignerBthere Media Jan 2009 - Dec 2012Austin, Tx• Effectively conceptualized, implemented and managed 4 national marketing campaigns while providing proof of purchase and metrics to clients through social media, photography and daily recap sheets. • Hired, trained and managed 12 brand ambassadors to professionally represent major clients such as Time Warner Cable and Hansen’s Natural Soda. • Designed vehicle wrapped graphics, marketing collateral and performed photography used in client presentations and advertising.
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Graphic Designer & PhotographerBurnes Of Boston May 2008 - Jan 2009Austin, Tx• Responsible for graphic design, package design, photography and product development of home décor, photo storage and display items found in national retailers such as Hobby Lobby and Target. • Analyzed and identified current trends and launched 6 new lines of products in major national retailers such as Walmart, Costco and Michaels. • Researched and marketed a line of environmentally safe and recycled picture frames resulting in 5 SKUs. -
Graphic Designer & PhotographerPinnacle Frames And Accents Apr 2006 - Jan 2008Austin, Tx• Directly responsible for 2 years of 20% in increased sales through several Fortune 500 retailers, including Walmart, Hobby Lobby and Target, with new and innovative product design and packaging. • Responsible for all presentation collateral, web content, catalogs, photography and conducted photo shoot direction based on trending products and styles. -
Graphic Designer & PhotographerAustin American-Statesman Oct 2005 - Apr 2006Austin, Texas• Executed design, photography, editorials, and placement of all client advertising published weekly with a strict deadline. • Consulted with clients, provided proofs and discussed marketing for targeted results on a daily basis. • Responsible for final layout and print of all copy and advertising including a weekly publication and quarterly glossy. -
Website Designer & PhotographerSitegoals Llc Jan 2004 - Mar 2005Austin, Tx• Handled production management, website management, maintenance, analytics, online advertising, e-newsletters and overall brand management for media corporations such as Crutchfield.• Consulted with clients, including Camping World and Good Sam Club, to discuss customer base, usability and target audience resulting in directed site traffic increasing revenues by a minimum target of 20% through UX/UI design.• Created wire frames mapping entire corporate websites to achieve increased usability and traffic. • Performed photography, illustration, animation, icon design and copy writing for web content. -
Network EngineerVonova Corporation 2000 - 2002Austin, Texas Area• Built and maintained networks for a global internet telephony companies such as AT&T, Verizon and Sprint to assure and exceed complete customer service.• Monitored 8 worldwide networks while providing customer service twenty-fours a day.• Problem solved and corrected network issues prior and during outages.• Created and designed detailed diagrams of hardware configurations.
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Guest Service ManagerFour Seasons Hotels And Resorts 1997 - 2000Austin, Texas Area• Performed administrative duties and filed activity reports on a daily basis while managing a team of employees.• Consistently provided guest services at a five-star level. Handled hundreds of guest vehicles daily without incident while maintaining a professional appearance and representing a world renowned exclusive luxury brand. -
Site ManagerTowne Park 1995 - 1997Austin, Texas Area• Responsible for valet, parking garage and bell service management at several major hotel properties including Sheraton and Doubletree.• Hired, trained and managed a team of thirty professional and courteous employees.• Performed data entry, maintained payroll and created weekly staff schedules.• Collected and deposited thousands of dollars daily and recorded revenue. -
Air Traffic ControllerUs Army Aug 1991 - Aug 1995Ft. Hood, Tx• Managed thousands of assorted fixed wing and rotary aircraft from both tower and radar facilities in several countries.• Trained and worked at the Pacific’s busiest Army airfield, located in Korea, for 12 months.• Followed strict FAA regulations while coordinating with other adjacent facilities and services.• Maintained and operated highly classified radio and radar equipment.• Compiled and processed highly classified controller records meeting FAA policies.• Trained personal in the procedure of safe and orderly air traffic control.
Christian Tait Education Details
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Magna Cum Laude 3.7 Gpa -
Social Media Marketing Certificate -
Facebook Digital Marketing Certificate
Frequently Asked Questions about Christian Tait
What company does Christian Tait work for?
Christian Tait works for Tillbrook Melaleuka Group (Tmg)
What is Christian Tait's role at the current company?
Christian Tait's current role is Graphic Designer and Photographer.
What schools did Christian Tait attend?
Christian Tait attended Texas State University, Austin Community College, Austin Community College.
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