I am a recent graduate of Johns Hopkins University with a master's degree in Marketing Analytics. Throughout my academic journey and transformative internships at organizations like ByteDance and Richemont, I have developed a strong foundation in CRM, event management, and data-driven marketing strategies. These experiences have deepened my passion for practical marketing analytics and global brand strategies.My ability to thrive in diverse teams has helped me tackle complex challenges, bringing innovative solutions to the table. Born and raised in China, I have a deep appreciation for global perspectives and love exploring different cultures to expand my worldview. Driven by a commitment to innovation and a sense of purpose, I am excited to leverage my skills and experiences to contribute meaningfully in my future professional endeavors.
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Customer Relationship Management SpecialistGiada Aug 2024 - Oct 2024- Led customer relationship management for the first GIADA store in Wuhan, conducting market research and analyzing customer demographics to support the planning of effective marketing campaigns.- Independently spearheaded two high-end salon events, collaborating with influencers for promotional outreach, achieving sales revenue of RMB 150,000 per event.- Innovatively fostered cross-industry collaborations, coordinating with the SKP marketing team and La Mer, driving product promotions… Show more - Led customer relationship management for the first GIADA store in Wuhan, conducting market research and analyzing customer demographics to support the planning of effective marketing campaigns.- Independently spearheaded two high-end salon events, collaborating with influencers for promotional outreach, achieving sales revenue of RMB 150,000 per event.- Innovatively fostered cross-industry collaborations, coordinating with the SKP marketing team and La Mer, driving product promotions on WeChat and Red, resulting in total sales of RMB 200,000.- Continuously optimized customer relationship management, reactivating dormant clients and consistently generating monthly sales of RMB 30,000–60,000 from Wuhan SKP VIP customers. Show less -
Marketing InternIwc Schaffhausen Mar 2023 - Jul 2023Shanghai, China- Assisted with the "Watches & Wonders" exhibition in Geneva, Switzerland, by organizing media profiles and preparing spokesperson Eileen Gu for interviews. - Reviewed and coordinated social media content for synchronization in mainland China.- Assisted with the consolidation of departmental accounts for FY23 and the first quarter of FY24, including event and exhibition expenses for the PR, Trade Marketing, and CRM teams. -
Public Relations Account ExecutivePrlab At Boston University Sep 2022 - Jan 2023Boston, Massachusetts, United States- Connected with the Academy of Public Rim Public Charter School and in charge of weekly post copywriting, posters, and other content creation on multiple social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.- Maintained internal and external relationships with students, faculty, staff, parents, and investors.- Designed fundraising activities such as Giving Tuesday, recruited 30 volunteers for the telethon, contacted radio media for event promotion, and sought local… Show more - Connected with the Academy of Public Rim Public Charter School and in charge of weekly post copywriting, posters, and other content creation on multiple social media platforms such as Instagram, Facebook, Twitter, and LinkedIn.- Maintained internal and external relationships with students, faculty, staff, parents, and investors.- Designed fundraising activities such as Giving Tuesday, recruited 30 volunteers for the telethon, contacted radio media for event promotion, and sought local sponsorship by visiting local supermarkets and dessert shops. Show less -
Marketing SpecialistChina Education Symposium At Harvard Graduate School Of Education Jan 2022 - Apr 2022Boston, Massachusetts, United StatesCooperated with the marketing director to work on the new media accounts during the forum, including the WeChat public account, Weibo for event promotion;Acted as the head of the marketing department of the special event “ Education in My Eyes,” drafted articles, and organized the layout for the WeChat account and Weibo. -
Human Resources Business PartnerBytedance Apr 2021 - Aug 2021Individually took charge of managing key positions like HRBP leader in the Chongqing site, including relationship maintenance, resume screening, telephone interviews, and follow-up interviews and feedback; Weekly collected, sorted, and analyzed the interview data, and reported the analytical summary to the team leader;Proficiently mastered mapping and sourcing technology to deal with human resource management;Well familiarized with the complete procedure of employee recruitment. -
Marketing SpecialistTal Education Group Mar 2021 - May 2021Explored new clients and maintained the existing customer relationship to promote various Xueersi online courses and accomplished the number one individual KPI among all interns;Served as the intern team leader to organize the daily morning meeting and the daily sales data analysis session to help team members understand marketing strategies and future sales targets;Assisted the business leader in negotiating booths in Chongqing Longhu Business District and prepared the negotiation… Show more Explored new clients and maintained the existing customer relationship to promote various Xueersi online courses and accomplished the number one individual KPI among all interns;Served as the intern team leader to organize the daily morning meeting and the daily sales data analysis session to help team members understand marketing strategies and future sales targets;Assisted the business leader in negotiating booths in Chongqing Longhu Business District and prepared the negotiation materials for the business partner. Show less
Xiaodi Bai Education Details
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Marketing/Marketing Management, General -
Public Relations/Image Management -
Public Relations, Advertising, And Applied Communication -
Marketing
Frequently Asked Questions about Xiaodi Bai
What is Xiaodi Bai's role at the current company?
Xiaodi Bai's current role is Marketing Analytics Graduate | Experienced in CRM, Event Management, and Cross-Industry Collaborations | Passionate about Data-Driven Marketing and Global Brand Strategies.
What schools did Xiaodi Bai attend?
Xiaodi Bai attended The Johns Hopkins University - Carey Business School, Boston University, Boston University, The Johns Hopkins University.
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