 Gather product promotion ideas from conventional sources (eg. Sales organization, Aftersales organization, agents, customers) and unconventional sources (eg. Platforms, exhibition, thematic campaign)  Materialize ideas into structured actions for product development, manage and coordinate cross-functional teams from ideation to launch. Understand customers’ value and market trend, translate market requirement into new product requirement and manage the new product lifecycle by closely working with sales marketing, operations and production groups, assist QA with technical complaints’ resolutions. Competitor analysis. Responsible for technical training and propaganda of product knowledge in Asia product market or related associations.