Xiaohan Lu Email & Phone Number

New York City Metropolitan Area

• Build out short & long-term visual and content strategies to enhance the company's brand image
• Take professional pictures on location and manage coordination with social content creators to promote our brand’s activities and promotions.
• Sets up, composes and executes video shots and create promotion videos and images across all social media channels to support for new launches & promotions
• Regularly review & craft copy and visual content for all social channels
• Development of social calendar across all organic social channels and regularly identify social trends & strategize opportunities for the brand to engage
• Work closely with internal team members to develop and deploy content and photos for both online and offline events.

New York, United States

• Organized Production and Photoshoot for e-commerce and editorial clients including:
• Freelance photographer for: SHEIN E-commerce platform
• Works publishes on: Schon Magazine, Vulkan Magazine, Mob Journal, Flanelle Magazine, Rebel Magazine, Artells Magazine
• Works with independent designers: Beadholic NYC, Roommate 22
• KOL Project with brand L’Artisan for Chinese social media platform Little Red Book

Beijing, China

• Provide content vision and published web content to improve company’s media channel Distribution (Wechat, Weibo, Website)
• Work closely with editor in chief and eCommerce Manager to create fashion & lifestyle & E-commerce images and articles/feed with focused on empowerment of multicultural woman
• Coordinating photo shoots, recommending, and providing resources for talent, stylists, and photo assistants to achieve desired results within established creative/marketing strategies

Qingdao/ Beijing

• Managed digital content execution for weekly site refreshes including articles, graphics, videos to reach target audience
• Created market campaigns and event promotion for art-related educational courses to drive conversion rate
• Developed ongoing SEO strategies for improving a firm’s website, including identifying top keywords
• Monitored analytics across all social media platforms to optimize current marketing strategy and did

China Shanghai

• Worked with account and creative team on Brand Pampers’ TVC & KV Campaigns to launch channels in the Japanese market
• Monitored competitors and financial performed, organize digital asset storage and other internal administrative duties
• Be responsible for liaising between production house, vendors, clients, and internal departments to support TVC & KV projects from inception to delivery

Master'S Degree, Digital Photography

Bachelor'S Degree, Mass Communication

Activities and Societies: Boiler out Volunteer Program