1. Strategy Formulation and Execution for Diverse Commercial Projects: Supporting commercial VP in directing overall concept strategy, business cases, investment analysis, development programs and executions of luxury commercial district, 1M sqm prestigious location in Shanghai. Completed the positioning upgrade and leasing strategy adjustment for BFC Mall on the bund.2. Brand Leasing and Business Development: Supported the leasing lead in attracting key fashion industry tenants and high-end lifestyle retail brands. Collaborated with CRM and marketing event teams to enhance VICs and high-paying customers experiences and drive consumption through private events, exhibitions, fashion shows, and workshops.3. Group Ecosystem Collaboration: Worked closely with other internal companies under Fosun Group to jointly explore strategic partnerships with external enterprises and brands. Co-developed and executed marketing collaborations for S-level projects. 4. Leasing Center Setup Management: Led project management of Yuyuan new leasing showsuite, covering concept planning, interior design, supplier tendering, construction, and exhibition setup.

1. Incubation for Luxury IP Brand: Assisting CEO to develop the Luxury Hospitality division of Fosun and navigate the high fashion brand Lanvin into the world of luxury hospitality. Crafting mid to long-term business strategies, organizational structures and annual business plan, brandbook and investment teaser.2. Financial Planning & Asset Management: Fully mastering the project investment plan, budgeting, and P&L to maximize investment returns. 3. Luxury Project Development Management: Provided full-spectrum development execution for Lanvin's first flagship hotel, serviced residences and associated multifunctional convention center in Shanghai. Developed innovative brand conceptualization and design standards aligned with the brand’s ethos, and guide the design team on best practices for functional facilities and guest experiences. 4. Decision Support and Document Handling: Drafted business briefs, specialized research reports, and presentation materials for the CEO to present to the group headquarters and board of directors.

1. Investment Analysis and Cost Optimization: Developed a standardized investment parameters and principles applicable to various property portfolios (hotels, resorts, serviced apartments, long-term rentals) for early-stage land acquisition and reconstruction project. 2. Operational Performance Assessment and Improvement: Monitored business plans and budget execution for operational projects, Fraser Suites Chengdu and pre-opening projects, Star-living Residence Jinan. 3. Brand Standards and Service Systems Development: Collaborated with branding, product, procurement, and design teams to establish comprehensive brand standards, facility programs, and service systems for Forte Star-living serviced residences and long-term rental properties.4. Legal and Technical Service Support: Facilitated strategic partnership alliances with Singapore’s Fraser International and Clubmed, respectively. Supported the pre-openings of Star-living serviced residences Jinan and Clubmed Urban Oasis Resort Nanjing.

1. Operational Supervision: Oversee and execute operational strategies, analyze financial data periodically to evaluate operational efficiency and propose improvement measures.2. Feasibility & Planning: Lead the extensive market intelligence and preliminary assessment for pipeline projects.

1. Consulting Project Management: Spearheaded all launched projects in East China. Responsible for achieving the high-quality deliverables and solving all client's issues. Project types include positioning and feasibility studies, strategic planning, procurement budget reviews, budget and performance audits, asset valuation, and design management. 2. Brand Negotiation and Owner’s Representative: Annually signing over 10 management contract between real-estate developers and international hotel companies. Guiding Capella to launch the first property of China at Jian Ye Li Shanghai. 3. Industry Research and Database Establishment: Led in researching over 3,000 hotels across 50 hotel brands in China, publishing regular white papers, consolidating listed company financial performance and updating brand development trends, design standards, and operating performance.