Xiao Han Email & Phone Number

中国 北京市

中国 北京市

中国 北京市

Beijing City, China

Beijing City, China

• Specialized into social media listening: analyzed buzz volume, generated buzz angles and predicted campaign sentiment trend by using qualitative and quantitative methods.
• Mainly served clients like Mars, British Council and Cisco.

Beijing City, China

• Mainly focused on qualitative marketing research for Auto team.
• Generated insights based on in-depth interview and focus group, and conducted the TA research for clients like Mercedes-Benz and PSA company.

Rochester, New York Area

• Designed main marketing plan based on consumer research and 4 main competitors’ comparison.
• Analyzed around 19000 clinics, generating three main segments and best-valued customers.
• Developed quantitative research plan by designing online survey and conjoint analysis process.

Rochester, New York Area

• Conducted market research of the end users and identified segmentation; performed competitive analysis and generated differentiation value; analyzed relevant costs and product margins from the company side.
• Applied economic value analysis and established a competitive pricing structure to maximize profitability.

Rochester, New York Area

• Collected the total input hours of volunteers and the performance of students to see the result of improving students achievement in different academic subjects.
• Administrated the Facebook Page of Friends of Educational Excellence, by posting tailored news releases to establish long term relationship with volunteers and leverage by their networks.

Marketing Department, Beijing Branch

• Conducted sales data collection of soft drinks, predicted monthly sale changes, used statistic software such as Excel to analyze possible causes and prepared management reports based on the data.
• Took part into market research, monitored product exhibition of stores in Haidian district, collected useful information about sales, competitors and distribution channels by visiting clients each Friday.
• Participated in Gatorade campus promotion in college recruiting season and successfully pushed cooperation with Fengyun climbing club in China Agricultural University.
• Be responsible for basic data entering in Excel and made PowerPoint presentations.

Beijing City, China

• Selected and classified applicants’ resumes and connected with candidates by phone call and email during the recruiting process.
• Checked and organized staff files and updated employees’ information in time.
• Prepared the materials used in new staff orientation and arranged schedule and meeting rooms for stuff training.
• Send notice and connected with assistants in other department by email and phone call.

Master Of Science (Ms), Business Administration, Concentration: Marketing

• Dean’s List for high academic achievement in MS Program • Simon Marketing Association – Member; Simon Vision Project – Member

Bachelor Of Management, Concentration: Marketing, Gpa: 3.83 Top 5%

• Excellent Student Leader Award (Top 5%); First-class Social Work Scholarship (Top 5%); First-class Study Scholarship (Top 5%); Merit.

Education record